nitmas brand manual 16.05.12

1BRAND & CORPORATE COMMUNICATIONS ~ AMBUJA REALTY

Version 1.0May 2012


Table of Contents Brand Strategy 3-13 Introduction 4 Mission 5 Motto 5 Values 5 Brand Personality 6-7 Brand Identity 8 -10 Brand Positioning 11-12 Brand Communication Strategy 13

Creative Strategy 14-25 Marketing Input 15-16 Brand Strategy Input 16-18 Creative Roadmap 19-22 Linking Strategy 23-24 Key Insights 25 Design Philosophy 25 Mandatories 25

Deriving the Logo 26-30 Brand Components 31-40 Monogram 32 Logo 33-35 Incorrect Logo Usage 36 Tagline 37 Tagline Usage 38 Colour 39 Typefaces 40

Standard Communication 41-59 Business Card 42-43 Letterhead 44 Envelope 45 A4 Size Envelope 46 A4 Size Folder (offset) 47-50 A4 Size Folder (screen) 51-54 CD Sticker 55 A4 Size Memo/Notice/Form 56 A5 Size Memo/Notice/Form 57 Paper Bag 58 Carry Bag (Backpack & Laptop Bag) 59

Corporate Communication 60-69 Press Ad Format 61 Billboard Format (2:1 & 1:1) 62-63 Poster/Leaflet Format 64 Emailer Format 65 Stand Format 66 Presentation Format 67 Brochure Cover Sample 68-69

Signage 70-81 Monument Signage 71-72 Pavilion Signage 73 Directional/Parking Signage 74 Directional Signage 75 Door Signage 76 Bus Branding 77 Executive Car Branding 78-79 MUV Car Branding 80 Truck Branding 81

BRAND STRATEGY


IntroductionITME is the first private education institute to start a Marine Engineering discipline in eastern India. In addition to Marine Engineering degree courses a host of other B.Tech, Bachelor and Masters Degree courses are also offered in ITME.

A decision has been made to change the product brand of ITME to NITMAS, i.e., Neotia Institute of Technology Management and Science. This has been done for the following reasons:

◗ To establish the change in management and ownership

◗ To give more importance to the rest of the engineering and non engineering courses apart from Marine Engineering

◗ To pave the way for introducing management courses

◗ To create a stronger brand by associating the institute with the Ambuja Neotia group.


Mission To establish a centre of excellence where learning would be experiential to transform young minds to face the evolving challenges of life thereby making NITMAS a preferred institution in the field of higher education.

Motto Curiosity, Inspiration, Transformation

Values Honesty honour, integrity, morality

Sincerity genuine, truthful

Perseverance continue steadfastly

Determination commitment, dedication, firmness

Respect courtesy, politeness


Brand PersonalityNITMAS as an institution is based on its deeply held values and beliefs. These values provide it with the perseverance to face obstacles and motivate others. The institution places great importance on exploring uncharted territory and finding answers to questions that intrigues it in order to expand its knowledge. The institution aims at developing significant expertise; gathering and analyzing information so that it’s useful to others; and contributing knowledge to almost any situation. It is challenged by the opportunity to seek out new approaches and perspective.

In light of the above the following personality traits of NITMAS has been identified. ◗ Idealistic

◗ Seeks out new approaches and perspective

◗ Authentic

◗ Curious

◗ Explore new territories

◗ Encourage individual initiative

◗ Opportunity to learn and grow

◗ Thinker

◗ Knowledgeable

◗ Intelligent

◗ Developing significant expertise

◗ Contributing knowledge to every situation

◗ Seeing new ideas take shape

◗ Original

◗ Imaginative


Explaining NITMAS personality traits through brand archetype model The term “archetypes”, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious mind of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions. There are 12 archetypes which symbolizes a basic human need, aspiration or motivation.They’re a way for us to better understand how consumers connect with brands.Based on the above personality traits of NITMAS, 4 Brand archetypes have been identified which are as shown below.


Brand IdentityBrand identity is the total proposition that a brand makes to consumers - the promise it makes. It may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Brand identity is everything the company wants the brand to be seen as.

Explaining brand identity through Kapferer’s brand identity prismIn his brand identity prism Kapferer identifies six aspects of brand identity. These aspects can only come to life when the brand communicates with the consumer. Strong brands are capable of weaving all aspects into an effective whole. The six aspects are explained below.

◗ Physique – These are the set of physical features which are evoked in people’s minds when the brand name is mentioned. These are tangibles, actionable and visible like the shape of the coke bottle, and the marquee of Mercedes Benz.

◗ Personality – Unique human characteristics and trait that are embodied in the brand.

◗ Culture – The system of values and basic principles on which the brand has to base its behaviour. That part of the brand from where it draws its inspiration. Culture is the direct link between the brand and the organisation.

◗ Relationship – How consumers treat the brand viz. as lovers, as mother of a child, as a confidante. It defines the way the brand behaves with others. Apple exudes friendliness, IBM orderliness and Nike provocation.

◗ Reflection – This aspect makes reference to the stereotypical user of the brand. It explains what kind of people we perceive use it. This provides an outward mirror to the consumer about the brand for instance the users are often being identified as young people, show offs and outdoorsy people.

◗ Self image – Explains how the user sees him-self or feels while using the brand. For example, research shows that Lacoste users see themselves as members of a sporty club even if they do not actively play any sport.


Kapferer’s Brand Identity Prism – NITMAS


Thus the NITMAS brand identity can be summarized as below:

NITMAS: Brand Identity➢ Core Identity

Value offering World class technical and management education

Performance Technical and management education in various fields supported by state of the art infrastructure, a huge residential campus and expert faculties.

➢ Extended Identity

Brand personality Idealistic, Knowledgeable, Intelligent, Curious

Basis for relationship The belief of having a well established career

Sub-brands N/A

Logo NITMAS emblem with typography

Mother Brand AmbujaNeotia

➢ Value Proposition

Functional Benefits A premiere institute offering technical and management education in various fields.

Emotional Benefits Feeling privileged, inspiration to do well in life, friendly environment


Brand PositioningBrand Positioning can be defined as creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer’s mind. Effective Brand Positioning is identifying and communicating a brand’s uniqueness, differentiation and verifiable value.A great brand positioning idea needs to be compelling to the consumer in a fresh, differentiated way. To help in getting to a fresh positioning idea we have used a positioning model that integrates functional and emotional benefits of the brand.

It is vitally important to create brand positioning ideas that reflect both the brand’s identity and its value proposition. But the brand positioning idea must be a synthesis of the key insights in each area so that the brand reflects and addresses each of these vital inputs.


The “NITMAS” Positioning

The positioning of NITMAS “succeed” is about having a successful career. The positioning concept derives its existence from the institution motto, Curiosity, Inspiration, Transformation which would enable a student to succeed in life. In today’s world a successful career defines a successful life. NITMAS guides you towards success by instilling curiosity and inspiring students to harness their potential thereby transforming them into successful individuals. This is done through world class infrastructure and expert faculties which helps in career development and a sprawling green campus and an interactive student life which helps in personal development. The positioning of NITMAS also identifies the one particular thing which appeals most to prospective students and which we are actually trying to sell i.e the opportunity to succeed in life.


Brand Communication Strategy The communication strategy for NITMAS is about establishing its positioning strongly through every communication media that is used. As mentioned before the positioning of NITMAS is what we are actually selling. Therefore it is essential to harp upon this concept of “success” consistently across all communication medium. However there is also a need to talk about the ingredients which would result in transforming any student into a successful individual, namely the infrastructure and the expert faculties. It should also be noted that since NITMAS is a residential institute, there is a need to project the interactive student life in the campus. The ideal way to do this would be to project the student community as one single family to increase the bonding and feeling of belongingness to the institute. This will result in each student becoming a brand ambassador for the institute.Primary communication: Positioning concept – SucceedSecondary communication: Huge campus, infrastructure, faculty, student bonding

Message Tone The following message and tone should be followed in case of every NITMAS communications in order to establish a favourable perception in the market:

Inviting Credible Friendly Inspiring

CREATIVE STRATEGY


Marketing Input Who is my competition? MidlevelengineeringandmanagementcollegesinandaroundthecitymostlyaffiliatedtoWBUT.

What are they offering? ◗ Quality education ◗ Quality infrastructure ◗ Quality environment ◗ Good placement opportunities ◗ Relevant industrial training ◗ State of the art laboratories ◗ State of the art classrooms

What are they not offering? ◗ Quality campus lifestyle ◗ State of the art sports and recreational facilities ◗ Proper assistance for self-development


What is your niche? ◗ Huge residential campus ◗ Quality campus lifestyle ◗ Safe and disciplined environment ◗ State of the art sports and recreational facilities ◗ Proper assistance for self-development

Brand Strategy Input Brand promise Curiosity,Inspiration,Transformation

Brand personality ◗ Idealistic ◗ Seeks out new approaches and perspective ◗ Authentic ◗ Curious ◗ Explore new territories ◗ Encourage individual initiative ◗ Opportunity to learn and grow ◗ Thinker ◗ Knowledgeable ◗ Intelligent


◗ Developingsignificantexpertise ◗ Contributing knowledge to every situation ◗ Seeing new ideas take shape ◗ Original ◗ Imaginative

Brand identity Core Identity ◗Valueoffering- Worldclasstechnicalandmanagementeducation ◗Performance– Technicalandmanagementeducationinvariousfieldssupportedbystateoftheart infrastructure,ahugeresidentialcampusandexpertfaculties. Extended Identity ◗Brandpersonality Idealistic,Knowledgeable, Intelligent, Curious ◗Basisforrelationship Thebeliefofhavingawellestablishedcareer ◗ Sub-brands N/A ◗Logo NITMASemblemwithtypography ◗MotherBrand AmbujaNeotia Value Proposition ◗FunctionalBenefits Apremiereinstituteofferingtechnicalandmanagementeducationinvariousfields. ◗EmotionalBenefits Feelingprivileged,inspirationtodowellinlife,friendlyenvironment


Brand positioning ThepositioningofNITMAS“succeed”isabouthavingasuccessfulcareer.Thepositioningconceptderivesitsexistence fromtheinstitutionmotto,Curiosity,Inspiration,Transformationwhichwouldenableastudenttosucceedinlife.Intoday’s worldasuccessfulcareerdefinesasuccessfullife.NITMASguidesyoutowardssuccessbyinstillingcuriosityand inspiringstudentstoharnesstheirpotentialtherebytransformingthemintosuccessfulindividuals.Thisisdonethrough world class infrastructure and expert faculties which helps in career development and a sprawling green campus and an interactivestudentlifewhichhelpsinpersonaldevelopment.ThepositioningofNITMASalsoidentifiestheoneparticular thingwhichappealsmosttoprospectivestudentsandwhichweareactuallytryingtoselli.etheopportunityto succeedinlife.

Message tone ThefollowingmessageandtoneshouldbefollowedincaseofeveryNITMAScommunicationsinordertoestablisha favourable perception in the market: ◗ Inviting ◗ Credible ◗ Friendly ◗ Inspiring


Creative RoadmapTheMcCannEricksonagencysuggests:Asuccessfulstrategyisallaboutconsideringasetoffactorsorquestionsknownas“McCann Erickson’s Role-Playing Approach”.Ifyouwanttoclimbinsidetheheadofyourconsumeryouneedtoactasifyouaretheconsumerandwritedownyourresponsestothefirstsixquestionshereintheconsumer’s“voice”andthefinalquestioninyourownvoice.

Who is our target audience? Audience can be devided into two categories : Primary audience students (<90%> of mass) Secondary audience Parents of prospective students Corporate houses and other potential employers Herewewillconsidermainlyourprimaryaudienceastheproductismadefortheiruseandtheyaretheprimedecisionmakers. Demographics ◗ Region WestBengal,Bihar,Odhisa,Jharkhand,Assam&Shillong ◗ Occupation Students(havecompleted12thstandard/willfinish12thstandardinthenexttwoyears) ◗ Gender male and female ◗ Age 16+ -18+ ◗ FamilyIncome Rs.3,50,000-Rs.8,00,000 ◗ Family Parents, one/two siblings


Psychographics ◗ Lifestyle Technosavvy Career oriented Considers technical education as a path to a successful career Loves to hang around with friends Movie buff Listens to contemporary music Sports lover Behavioural ◗ Shoppingfrequency 1-2timesayear ◗ Userstatus N/A ◗ Loyalty status Moderately loyal ◗ Attitude to brand Sees brands as a symbol of pride and social status ◗ Fashion Casual&trendy

Where am I now in the mind of my target audience (Image)? ◗ Studentsranking80000+inJEElookingforadecentinstitutiontopursuehigherstudiesintechnicalstreams ◗ Quality education at affordable cost ◗ Decent placement record to ensure a good return at the end of education ◗ Good amongst second level institutes


Where is the competition in the consumer’s minds (factors influencing purchase)? ◗ Standard of education (regular class, experienced faculty, lab, library, seminar) comparing other mid level technical institutes ◗ Lifestylequalityinsidecampus ◗ Safety measures for students specially for girls (as the institute is completely residential) ◗ Coursefees(whetheritisaffordableornot.Whethereasyloanisavailableornot) ◗ Career placement opportunity (opportunities for employment and higher studies)

Where would we like to be in the consumer’s mind? ◗ Premier technical institute with state-of-the-art campus ◗ 360-degree education modulewithgreatfacilities. What is the consumer promise? (The big idea) Theultimategoalofastudentishavingasuccessfulcareer. NITMASguidesastudenttowardssuccessbyinstillingcuriosity and inspiring students to harness their potential thereby transformingthemintosuccessfulindividuals. The Big Idea (appealing for prospective students and their parents, acts as the decisive factor, gives competitive benefitoruniquesellingproposition) is derived from the above statement, thus the motto of the institute:

Curiosity, Inspiration, Transformation


What is the supporting evidence? ◗ Worldclassinfrastructureandasprawlinggreencampus(32 acre residential campus) ◗ Proper help in career development (Expert faculties) ◗ Home away from home (an interactive student –student / student – teacher relationship, which helps in personal development.) ◗ Quality campus lifestyle (good food, six boys hostel and a separate girls hostel, fast food centre like tea junction, hangout area) ◗ Great laboratory infrastructure (like Marine - ship-in-campus and biotech - tissue culture lab) ◗ State of the art sports facilities (proper coaching and practice facilities for cricket, football, basketball etc.)

What is the tone? Aninspirationaltoneinvitingstudents(andparentstoofortheirchildren)tojointheinstituteforsuresuccessincareer.The messageisquiteseriousandconstructedonsomerealfactswhichshouldbestatedinafriendlymannerasitiscateringto teenagers.Theymightlooseinterestorfailtocatchthemessageifstatedtooseriously.


Linking Strategy AdvertisingagencyFoote,Cone&Beldinghascreatedastrategymodelbasedontwofacts: ◗ some purchasing decisions are based on logic which may involve extensive deliberation ◗ some purchasing decisions are based more on emotion thus made with little or no thought Basedonthesetwofactsamodeliscreatedtodeterminethelogicbehindapurchasewhichmayguidethetoneand approachofthecommunication.Thismodeliscalled“Foote,Cone&BeldingStrategyPlanningModel”.

Quadrant I : Thinking + High Importance Also called the informative model. Creative approach :Longcopy,specificinformationandsometimesademonstrationarerequiredtoreinforce thesellingargument.

HighImportance

LowImportance

FeelingThinking

Q1

Q3

Q2

Q4


Quadrant II : Feeling + High Importance Also called the affective model. Creative approach : Image advertising that communicates with dramatic visuals and emotional statements (opposite to logic)isathumbrulehere.

Quadrant III : Thinking + Low Importance Also called the habit formation model. Creative approach :Themessageshouldalwaysremindtheconsumeraboutthebrand.Inducingatrialpurchase,oragift couponmaygeneratesubsequentraisethesalesbar.

Quadrant IV : Feeling + Low Importance Also called the self satisfaction model. Creative approach :Visualandmessageshouldbedesignedprimarilytodrawattentiontothebrand.

Special note: Consumersbuyavarietyofgoodsandservicesandtheymayfitanyofthequadrantsdependingonthe specificpurchasingdecision.

Higher education is a very serious matter for a student as well as his / her parents it primarily affects and controls his/her career andalsotherestofhis/herlife(inIndiancontext).Soastotheemployers/corporatehousesbecauseitisveryimportantforthemtomaintainaspecificstanderedintheirworkforces.Sotheconsumerneedagreatdealofinformationtosatisfytheirqueriesbeforemaking“NITMAS”achoice.Alsotheinstituteisnotenoughstrongbrandwhichmayinfluencethepurchasingdecision.

The conclusion: The communication needs to be very informative, honest, friendly and satifying to influence the decision.


Key insights (concept) An education destination comprising of huge residential campus, friendly ambience and great facilities that creates path for holisticdevelopment.

Design Philosophy ◗ As the tone has to be informative, inspirational and friendly it is necessary to portray the life and warmth of the campus throughlayoutandvisuals. ◗ Consumer promise (the big idea should be highlighted or given proper importance> May be a unit can be created for that which may be tagged with all communication

◗ Maincaptionandsupportinglinesshouldfollowthekeyinsights. ◗ “Supportingevidences”and”factorsinfluencingpurchase”shouldbeconsideredwithproperimportancewhile writingbodycopy. ◗ Therearefourkeysegmentsoftheinstituteswhichneedtobehighlighted:ageneralpictureoftheinstitute,detailed featuresoftheinstitute,departmetsandcareerprospects.

Mandatories Logooftheinstitution,mentionofthepreviousexistance(preferablyinlogoformat),address&contactdetails,mentionof scholarships,mentionofaffiliations.

DERIVING THE LOGO


LOGO DESIGN STRATEGY

Name NITMAS is an acronym that stands for ‘Neotia Institute of Technology, Management & Sciences’ which succinctly encompasses all the various disciplines of the institution while sounding smart and easy to pronounce.

Typography The use of Serif and Sans-Serif fonts imparts a modern, new-age look to the logo units

Colour Blue, orange, yellow and red are colours used traditionally for the logos of educational institutions. Colours like purple, brown and grey have also been used to effect.


PROPOSED LOGOS

BRAND COMPONENTS


MONOGRAM


1X

1.5X2X

1.5X

LOGO WITHBACKGROUND

LOGO

7x


STANDARD LOGO

STANDARD LOGOWITH STANDARD

BACKGROUND

REVERSE LOGOWITH BLACK/

DARK BLUE/OR OTHER DARK

BACKGROUND

REVERSE LOGOWITH ORANGE/

YELLOW/ BLUE OR OTHER MIDTONE

BACKGROUND


BLACK /ONE COLOUR

LOGO

NEOTIA INSTITUTEOF TECHNOLOGYMANAGEMENT & SCIENCE

ONE COLOURREVERSE

LOGO

MONOCHROMELOGO

MONOCHROMELOGO WITH

MIDTONEBACKGROUND

MONOCHROMELOGO ON

BLACK/DARKBACKGROUND


INCORRECT LOGO USAGE

Logo Usage

For approved logo usage please refer to the previous pages.

Prohibited Logo Usage

Never use anything but the approved and provided logo. Never attempt to create your own NITMAS logo Never reproduce the logo in the non-approved colours Never stretch or alter the logos proportions (horizontal/vertical orientation) Never attach anything to the logo Never use part of the logo; it is an integral unit, always keep it whole. Never use the logo as part of a sentence or phrase Never use the logo in a crowded space Never print on top of the logo


TAGLINE

CURIOSITY INSPIRATIONTRANSFORMATION

The three fundamental consideration of NITMAS corporate tagline are:

• Theonebigideawithwhichyouwanttoassociateyourcompany/brandinthemindoftheconsumers/market,anessencewhichdefinesbenefitsof the usage of product/service

• Graphicdisposition : Should appear as corporate signature but in the form of a seperate unit (Stand Alone). Not necessary to appear with the logo every time as it has given a special identity to put more highlight on the”Big Idea”. Therefore the tagline is different from the orthodox one.

• Shelf-life:Notcampaigndependant,butpositioningdrivenandstrategic,thereforeashelf-lifeofminimumfiveyears.


TAGLINE USAGERequired applications: Advertising Print Advertisements Radio TV

Sales & marketing Collateral Printed Online Video

Recommended Applications Tradeshow signage Promotional Gifts

Recommended Promotional Items Paperweights T-shirt Jackets Coffee Mugs Wall Clocks

Prohibited Applications Architectural Signs Monumental Signs Light Cabinet Signage Engraved Signage Business Stationary Letterhead Business Cards Envelopes Automated Voice System Messaging Paychecks Legal Contracts Internal Stationaries Caps Ties Buttons Umbrellas Sports Goods Watches


COLOUR

90,100,15,10

0,55,100,0

0,0,0,100

10,3,0,20

0,0,0,40

0,0,0,0

CMYK

67,42,119

246,139, 31

0,0,0

186, 195, 207

167, 169, 172

255, 255, 255

RGB

DS 178-1U

DS 32-1U

PROCESS BLACK U

DS 333-8U

DS 325-6 U

PANTONE


TYPEFACES

AEROABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890&%^$#@!*()_+}{|\][;’”:/.,<>?

FUTURA BOOKABCDEFGHIJKLMNOPQRSTUVWxYZabcdefghijklmnopqrstuvwxyz1234567890&%^$#@!*()_+}{|\][;’”:/.,<>?

Futura Light Futura Light Italic

Futura Book Futura Book Italic

Futura Medium Futura Medium Italic

Futura Bold Futura Bold Italic

Futura Heavy Futura Heavy Italic

Futura Extra Black Futura Extra Black Italic

Futura Light Condensed Futura Light Italic Condensed

Futura Medium Condensed Futura Medium Italic Condensed

Futura Bold Condensed Futura Bold Italic Condensed

Futura Condensed Extra Black Futura Condensed Extra Black Italic

Using other fontsIn the rare instance that a font becomes part of a graphical illustration in a campaign, it may become necessary to use a font other than AERO &

FUTURA. In these cases, always ensure you are using a font which aesthetically matches with two corporate fonts specified above. In those cases one must

use either Aero or Futura in body copy along with other parts of communication such as address, contact no. website address etc.

Do not mix more than two fonts in a single design. All types of communication for a single campaign should have same fonts with similar treatment. Other

aspects of design are discussed later.

For example: For a poster design on Annual fest the theme and concept may demand a stylish/funky font for caption. But in that case one must use Aero / Futura in body copy along with other parts

of communication such as address, contact no. website address etc. Also ensure that the font matches aesthetically with corporate fonts.

Aero Regular Aero regular italic

Aero extended Aero Extended Italic

STANDARD COMMUNICATION


A4 SIZE ENVELOPE

NEOTIA INSTITUTEOF TECHNOLOGYMANAGEMENT AND SCIENCE


Neotia Institute of Technology Management and Science (formerly known as ITME) Campus Sarisa | Diamond Harbour Road | South 24 ParganasWest Bengal 743368 | P (953174) 245101City Office 6/7A AJC Bose Road | Kolkata 700017P 033 4008 4848 | E [email protected] | W www.nitmas.edu.in

3XNEOTIA INSTITUTEOF TECHNOLOGYMANAGEMENT AND SCIENCE


4X

4X

7X

11X

5X

12X / 57.5mm

3X3X

5XNeotia Institute of Technology Management and Science (formerly known as ITME) Campus Sarisa | Diamond Harbour Road | South 24 ParganasWest Bengal 743368 | P (953174) 245101City Office 6/7A AJC Bose Road | Kolkata 700017P 033 4008 4848 | E [email protected] | W www.nitmas.edu.in

28.25mm


A4 SIZE FOLDER (offset)3X3X2X

3mm

3X

3X

Neotia Institute of Technology Management and Science (formerly known as ITME) Campus Sarisa | Diamond Harbour Road | South 24 Parganas

West Bengal 743368 | P (953174) 245101City Office 6/7A AJC Bose Road | Kolkata 700017

P 033 4008 4848 | E [email protected] | W www.nitmas.edu.in


28mm

20X

20X

30X



4X

2X

4X22X

16 mm

99 mm

2X

2X

4X

14X

10X

8X

15X


A4 SIZE FOLDER (screen)3X

3X


28mm

3X2X

3mm

3X






4X

2X

4X22X

16 mm

99 mm

2X

2X

4X

14X

10X

8X

15X


CD STICKER


A4 SIZE MEMO / NOTICE/ FORM

3X

3X

28.25mm

2X


3X

X

3X

28.25mm

A5 SIZE MEMO / NOTICE/ FORM


PAPER BAG


CARRY BAG(BACKPACK & LAPTOP BAG)

CORPORATE COMMUNICATION


PRESS AD FORMAT

DUMMY GIN TERE MANTE CVSDDR INTEWQMUS PRAE CONSUM PUCENDI USSENTRARi tum ips, satus. Dem, terobuntiam et is te tes

3X

3X

CURIOSITY INSPIR ATIONTR ANSFORMATION

55%MAX

MIN. 5% BUT SHOULD NOT EXCEED 2CM (LARGE ADS)

BRANDPOSITIONING

Neotia Institute of Technology Management and Science (Formerly known as ITME)City Office 6/7A AJC Bose Road, Kolkata 700017 | P 033 4008 4848 | E [email protected] Campus Sarisa, DH Road, South 24 Parganas, WB 743368 | P 953174 245101 | W www.nitmas.edu.inE D U C A T I O N


60%MAX

<10%

BRANDPOSITIONING

www.nitmas.edu.in | 033 4008 4848

DUMMY GIN TERE MANTE CVSDDR INTEWQ S PRAECONSUM PUCENDI USSENTRARi tum ips, satus. Dem, terobuntiam et is te tesOcae at vitatis. Ir qua

3X

3X


BILLBOARD FORMAT 2:1

E D U C A T I O N


BILLBOARD FORMAT 1:1

DUMMY GIN TERE MANTE CVSDDR INTEWQMUS PRAE CONSUM PUCENDI USSENTRARi tum ips, satus. Dem, terobuntiam et is te tes

3X

3X


60%MAX

<10%

BRANDPOSITIONING

www.nitmas.edu.in | 033 4008 4848E D U C A T I O N


POSTER/LEAFLET FORMAT3X

3X

CURIOSITY INSPIR ATION TR ANSFORMATION

<10%


EMAILER FORMAT3X

3X


<10%



<10%

3X

3X

STAND FORMAT


PRESENTATION FORMAT3X

3X


DUMMY SUBJECT

3X

3X

3X

3X

E D U C A T I O N

E D U C A T I O N



BROCHURECOVER SAMPLE

3X

3X

3X

3X


PROSPECTUS2012

PROSPECTUS 2012



3X

3X


3X

3X

BROCHURECOVER SAMPLE

PROSPECTUS2012

PROSPECTUS 2012

SIGNAGE


MONUMENT SIGNAGEnormal

9”

12”

3’6”

2’6”

1X

1.5X2X

1.5X

10’

3’5”

2X2X


9”

12”

3’6”

2’6”

MONUMENT SIGNAGEreverse

1X

1.5X2X

1.5X

10’

3’5”

2X2X


PAVILION SIGNAGE8:1/10:1/12:1...

12”

12”

12”

24”

18”

9”

18”

18”

18”

E D U C A T I O N

E D U C A T I O N

E D U C A T I O N


DIRECTIONAL / PARKING SIGNAGERATIO 4:1

X

1.5X

12”

18”

36”

48”

SCHOLASTIC BUILDING II X

1.5X

12”

18”

36”

48”

SHIP IN CAMPUS


LADIES HOSTEL I

SCHOLASTIC BUILDING II

ADMINISTRATIVE BUILDING

SHIP IN CAMPUS

DIRECTIONAL SIGNAGE


PRINCIPAL

EQ EQ

9”

24”

9”

5’

PRIN

CIP

AL

EQ

DOOR SIGNAGE


BUS BRANDING

>=2X

>=2X

>=6X>=6X

>=2X

>=2X

>=3X>=3x

LOGO OF LHS = 0.9X LOGO OF RHS

LHS


EXECUTIVE CARBRANDING

7X3X

4X

10X

7X3X

4X

10X


EXECUTIVE CARBRANDING


MUV CARBRANDING

5X

3X

7X5X

5X

3X

7X 5X


TRUCK BRANDING

5X

3X

7X5X

5X

3X

7X 5X


Project Head:Simon D Rozario

Brand Strategy:Abhirup Rakshit

Creative Strategy:Joydeep Roy

Designing Standard Manual:Joydeep Roy

Subinay Nandi


Neotia Institute of Technology Management and Science(formerly known as ITME)

Campus Sarisa | Diamond Harbour Road | South 24 ParganasWest Bengal 743368 | P (953174) 245101

City Office 6/7A AJC Bose Road | Kolkata 700017P 033 4008 4848 | E [email protected] | W www.nitmas.edu.in

This book is written for all users of NITMAS brand & its custodians. By applying the communication principles contained in this book,NITMAS can be a stronger, more coherent and consistent brand.