nitro fusion
DESCRIPTION
Our task (Thomas Hunt, Brian Deeb, Robert Braden and Trevor Davisson) was to write a business plan that incorporated all the lessons learned from our International Business course, sell a product or service in a foreign country. Luckily our country was Hong Kong. Nitro Fusion was the concept for a nitrogen infused ice cream shop.TRANSCRIPT
• ECNM 478.43
• Robert Braden, Tom Hunt, Trevor Davisson & Brian Deeb
• 4/9/2014
Mission statement
• Providing innovative and delicious desserts to
the world using the freshest and natural
ingredients while promoting social
responsibility and sustainability. A global
conversation, where no one is left out.
Core Values
• Integrity
• Embrace & drive change
• Satisfying & delighting customers
• Respect & humility
Core Team
• Robert Braden - President
• Tom Hunt - VP of Project Management
• Brian Deeb - VP of Operations
• Trevor Davisson - VP of Communications
Physical and Demographic Environment
• Alpha city
• Population 7M
• Labor force 3.8M
• High density- 6,300 people/km²
• 94% literacy
• Cantonese
Cultural and Social Environment
• Western and traditional Chinese culture
• Mahayana Buddhism
• Lucky and Unlucky numbers
• Feng Shui
• Mahjong, karaoke, video games
Economic Environment• $363.7B GDP in 2012
• $50,700 GDP per capita
• 3.2% GDP growth rate in 2013
• 24% increase in packaged food retail sales since 2008
• Retail food sales expected to grow by 7.1% by 2017
Possible Locations
Service Description
Employee training
Production goals
Direct Labor Strategy
Labor costs
Capacity
Expansion via Franchising
• The franchising Association
offers guidance and help
• Our business agent will assist in
process
Expansion via Prepackaging
AKA “To the shelf”
Contingency Plan
Review
• Robert - vision
• Tom - Hong Kong & locations
• Brian - Day-to-day operations
• Trevor - Long term strategy & marketing
Long term strategy
Milk & sugar
Long term strategy
Competitors - Expansion
Competitors at the shelf
SWOT analysis
Social media strategy