nivea for men - case study
TRANSCRIPT
NIVEA
HOW IT ALL BEGAN
NIVEA
Three minds; shared vision
Water-in-oil emulsion Name derived from
Latin words Nix and Nivis
December 1911 – NIVEA was launched
1970 NIVEA FOR MEN launched.
100 YEARS OF MEMORIES
NIVEA
OBJECTIVE Create perfect product showcase environment. High brand awareness. Develop desire for the product. Connect emotionally with consumers. Drive traffic to Facebook Store. Promote maximum sales through minimum. Simple buying process Reduce time and efforts. Build loyalty. Reduce promotional expenses. Engaging consumers – to improve brand stickiness.
SALES PROMOTION STRATEGY An Engaging online Ad. Draw attention to product quality. F – Commerce. Reach Targeted Female Demographic (aged 25- 54). Gift wrapping had never gone so smoothly. Full page takeover concept. Using Christmas and gifts as a combined idea. More knowledge about the product range.
1 Million
77%57%
80%
71.2%
EXECUTION
Say Media’s AdFrames platform. Full Screen takeover concept . Products displayed around current T.V Ads. Numerous points on interactions. Premium network.
RESULTS
3,60,000+Engagements
1.2%Engagement rate
11,000Click throughs to Facebook
3 %Click-to-site Rate
27.52Seconds Average Time spent with the Ad
29 Million Free Impressions
THANK YOU