nixon mcinnes presentation
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growing a community of young entrepreneursVirgin Media Pioneers
Max St. John, Lead Consultant Non-Profit and Public Sector
01273 764 023 | [email protected]
16th July 2010
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Max @maxwellinever
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Entrepreneurs: well-off university graduates who create innovative tech companies…?
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Entrepreneurs: mums, second career-ers, recently unemployed, young people from deprived areas.
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Enterprise UK: charitable organisation aiming to support these groups and grow entrepreneurship in the UK.
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Partnering with Virgin Media, targeting young people from disadvantaged backgrounds.
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Online community platform, centred around video blogging and social networking – generating peer support and providing guidance.
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Currently supports 800 young budding entrepreneurs, who have made over 12,100 connections, and created 540 videos
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Measuring success of the project by the social capital generated, quantitative and qualitative – but this is what success looks like.
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Key take-aways
_ online communities have a part to play connecting society and supporting the UK’s economy.
_ corporate partnerships are powerful.
_ measure the success of your community; understand if it’s working; help retain investment.
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