75TH FAIRMUSIC FESTIVAL - THE SUSSEX COUNTY FAIRGROUNDS

2015 Partnership Opportunities

Where Farm Meets Fun!

New Jersey State Fair/Sussex County Farm & Horse Show CONCERT SERIES OVERVIEW

Join us in welcoming the biggest and best concert series to hit The Fairgrounds!

The Fairgrounds has hosted concerts before, but nothing of this scale. This year’s event will be a two-day extravaganza of artists, vendors, and excitement for the whole community! With headliner - Richie Sambora in addition to the wide and varied musical talents of DigiTour, there will be a sound for everyone in the audience. Hosted at one of the most beautiful venues in the state, this event will be remembered for years to come.

CELEBRATE 75 YEARS OF FAIRGROUNDS FUN!This concert series comes at an exciting time—

New Jersey State Fair/Sussex County Farm & Horse Show’s 75th Anniversary! We’ve spent the better part of the past year getting ready for this special celebration, and are eager to add something new, different, and over-the-top to our regular programming. This is a perfect opportunity for a major concert! The Fairgrounds is a well-established pillar of the community, and this musical event will bring something that Sussex County has never seen before.

THE VENUE

Where Farm Meets Fun!Located on 165 acres, The Fairgrounds is the perfect venue for a major community event. Just 50 miles from New York City, this quiet country setting can easily transition into a fun party space. The Fairgrounds is well-equipped to handle digital technology needs, such as speakers and lights, as well as providing ample space for dancing, vendors, and sponsor booths. In addition to the vast outdoor space, a number of indoor spaces are available for a premiere experience. Our venue has significant parking and is fully accessible to all visitors.

SITE MAP

CONNECT• Connect with concertgoers.• Connect with your audience.• Connect with the community.

Audience Profile

Meet Your AudienceThe New Jersey State Fair, approaching its 75th Anniversary, is the best-attended event hosted at The Fairgrounds. We hope to make our concert turnout just as amazing.

Over 175,000 people attended the 2014 Fair.

Social Media Integration

Fans of the Sussex County Fairgrounds & Horse Show will find more on events, promotions, and performers through our various social media sites we actively update on a daily basis. Our social media sites include a highly interactive experience for fans, and is a designated area many people from all over New Jersey discuss and review upcoming and previous events.

ENGAGE• Get engaged with the community.• Interact with your audience.• Be recognized as part of the excitement.

Press & VendorsThe Fairgrounds makes the news!

Silver Sponsors Bronze Sponsors Patron Sponsors

Media Sponsors

General Fair Sponsors

• Service Electric • Cutco• Sussex County 4-H Foundation• Tro-State Insurance Agency• C&W Aero Services

• Eastern Propane• D&D Financial• Reithoffer Shows• ROYAL Buick GMC

• Sears Home Services• TSC Tractor Supply Co.• Newton Holiday Inn Express & Suites• Wilson Coal & Supply LLC• Sussex County Agricultural Society• Montague Tool & Supply Co.

• Bristol Glen Retirement Community• Cailey Jewelers• Homestead Rehab & Healthcare Center• J. Battista Plumbing & Heating LLC• Howard & Doris Worts• Comcast Spotlight• Newton Medical Center Auxiliary• Ruggiero Funeral Homes

• WSUS/WNNJ-FM• New Jersey Herald• Clipper Magazine

• Elenora L. Benz• Esq Krogh’s Restaurant & Brew Pub• Edy’s Grand Ice Cream• Dr. Scott J. Ruvo Staff & Family• Cerntury Masonry, & Waterproofing LLC• Animal Hospital of Sussex County Inc.• Harold E. Pellow & Assoc., Inc.

• Sussex County 4-H Teen Council• The Chocolate Goat Gift Shoppe• Lois and Harold Pellow• Buck-Shot Taxidermy• Home Depot of Roxbury• Tom Madsen LLC

Fairgrounds events attract high-quality partners

SUPPORT• Support the community.• Enjoy the partnership.• Be remembered.

Artist LineupRichie Sambora—With over 130 million albums sold worldwide, globally recognized and New Jersey native Sambora is a legendary rock music artist. As a founding Bon Jovi member, Richie Sambora has created some of the most memorable guitar sounds of all time. After decades of writing top hits and guitar classics, Richie was inducted into the Songwriter Hall of Fame in 2008.

Other Opening Artists—TBA

Become a PartnerPartner with Us—

A strong, integrated marketing campaign can increase brand visibility and connect you to your audience. By partnering with the New Jersey State Fairgrounds Concert Series, you are not only our sponsor, but our partner.

Our team will work closely with you to develop a comprehensive pre-event, on-site, and post-event strategy to increase brand recognition and promote your product or services.

2015Sponsorship Packages

Becoming a Concert Event Sponsor—Benefits increase with each level and include exclusive concert privileges such as complimentary tickets and parking passes, recognition and advertising opportunities, branding opportunities within the concert event area, as well as affiliation with the 75th Anniversary of the New Jersey State Fair/Sussex County Farm & Horse Show, an established event that attracts fans from all across the state of New Jersey.

The New Jersey State Fair/Sussex County Farm & Horse Show’s Sponsorship program is structured to meet each corporation’s needs. We are pleased to provide the following benefits and sponsorship levels for the concert event.

“DIAMOND”

SPONSORS$60,000

DEAL

Our Diamond Sponsorship receives the maximum visibility at the concert. The Diamond sponsor is recognized as the concert “Presenter” before, during, and following the event. Enjoy all the perks that come along with being the leading concert sponsor such as:

• Recognition as title sponsor and presenter – “Sponsor Presents”• Headline placement on all promotional concert event material• Recognition in print media and radio spots procured by CMG• Sponsor logo and link will be featured on the header of new concert event page• Vinyl banner (designed by CMG) placed within concert

event grounds• Live loudspeaker announcement recognition by CMG from stage – “Sponsor Presents”• 20 free tickets to concert- VIP area• Company logo on all concert wristbands• 7 VIP parking passes• All e-news blasts announcing concert event will feature company logo and title recognition as – “Sponsor Presents”

“PLATINUM”

SPONSORS

“GOLD”

SPONSORS“SILVER”

SPONSORS“BRONZE”

SPONSORS

$40,000

DEAL

$25,000

DEAL$15,000

DEAL$5,000

DEAL

A high-impact sponsorship such as Platinum ensures priority placement in all concert promotions. Platinum sponsors receive high visibility throughout the concert, and will be ensured a VIP concert experience.

As a Gold Sponsor you will receive visibility on promotional material, and during the event, along with easy VIP access to the concert and more.

• Receives placement on all print mdia– “Sponsored By Sponsor”• Vinyl banner ad (designed by CMG) placed within concert event grounds• Logo and link on concert event webpage • 4 VIP parking passes• 10 free tickets to concert- VIP seating

Silver sponsors will be incorporated into all of our promotional materials and are invited to attend our concert with increased accessibility.

• Listed on all print media• Logo and link on concert event webpage• 3 VIP parking passes• 4 free tickets to concert

Our Bronze package caters to businesses with smaller promotional needs, yet still provides exposure and a fun filled concert experience.

• Listed on all print media• Listed on concert event page• 2 free tickets to concert• 1 VIP parking pass

• Recognition in print media – “In Association With Sponsor”• Vinyl banner (designed by CMG) placed within concert event grounds• Logo and link on concert event webpage

• 15 free tickets to concert – VIP seating• 5 VIP parking passes• E -news blasts sent to event’s database will feature company logo

Our sponsorship program is adaptable to meet the needs of your organization. We can customize a sponsorship package for you, based on your needs, to create a successful partnership. With a helpful staff to assist, you can be confident that your sponsorship will earn results for your company.

For more information contact Doreen Julye at: 973.512.3122

75TH FAIRMUSIC FESTIVAL - THE SUSSEX COUNTY FAIRGROUNDS

CONNECT. ENGAGE. SUPPORT.NEW JERSEY STATE FAIRGROUND CONCERT SERIES 2015

To find out more, or to become a sponsor/partnernjstatefair.org * AUGUSTA, NEW JERSEY * (973) 512-3122