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Paragana 2009

&

NJM

In association with

Present

Odysseus - Last Marketer Standing

Elimination Round

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Rules and Regulations:

§ The format for the entry is as follows:

• Page 1: Title Page - Should contain the following details Name, Email Id, Telephone Number and Institute Name

• Page 2: One Page CV

• Page 3: Elims Form

§ The name of the Participant or their institute/organization should not appear anywhere in the body of the paper

§ Participants are invited to send their entries in the specified format attached with the email only

§ The soft copies should be typed in .doc or PDF formats only, with 1.5 line spacing and font Times New Roman, size 12. Each entry should have a cover page mentioning the name of the individual, address, institute name, e-mail, and telephone numbers

§ All entries should be mailed to odysseus.lms@gmail.com with the Subject line as <Individual Name_College Name_Last Marketer Standing>

§ The file name should be same as the subject line

Ø Last date for submission of entries is 28th October 2009 by 23:59:59 hrs

Attempt the following questions in the prescribed format and as per the guidelines mentioned.

All the Best

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1. Relate the below picture to a product / service / social cause (real/fictitious) and give a catchy tagline for it (in not more than 100 words)

2. Mention 4 ways of estimating the market potential of tooth picks (in not more than 400 words)

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3. Connections – Link the following and guess what is the factor (may be a brand,

celebrity, product etc.) that is common to all 3

a. Connect the following and guess the name of the brand

i. Gravity

ii. Law of Motion

iii. Music

b. Connect the following and guess the brand

i. Dare Devil

ii. Mirror’s Edge

iii. Black Water

c. Connect the following and guess the name of the celebrity

i. Pout

ii. Global Family

iii. Miami Ink

d. Connect the following and guess the brand

i. Pasta

ii. Pink, Magenta, Maroon

iii. Cobbler

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4. Name 3 brand extensions for Energizer – The battery company. These extensions should be outside the purview of the industry / product line it is currently working in (in not more than 100 words)

5. Vodafone and Airtel have recently merged together (hypothetical) and formed

a new company. You as the marketing head of the newly formed coalition have to design the following: • The new name and tagline for the company (in not more than 100 words)

• Design the complete integrated marketing communication keeping in mind

the history of both the companies (in not more than 400 words)

6. The following is “Your Space”. Do anything you want to create a lasting impression on us. (Do not exceed the space. Use only one side of an A4 size sheet)

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