nlp sitemap smx 2016 patrick stox latest in advanced technical seo

#SMX #12A @PatrickStoxIf You Build It, They Will Come.

WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD

THE SITEMAP?

#SMX #12A @PatrickStox


Machine LearningNatural Language ProcessingToys



Concepts + Entities



Concepts + Entities

FAIL


Search TermPart 1 Of 2


Search TermKeyword Relevance + Term Frequency from Top 50

Pages

Part 1 Of 2



Pages

Co-occurrence Co-occurrence Co-occurrence

Part 1 Of 2



Pages

Co-occurrence Co-occurrence Co-occurrence

Keyword Relevance +Term Frequency from Top 50 Pages



Part 1 Of 2


Silo Structure


Down The Rabbit HoleEvery Topic, Every Subtopic


Tip Of The Iceberg

Site Structure

Pages


Google Autocomplete Keywords + Search Volume + Keyword Groups =

Part 2 Of 2



Keyword Groups With Volume =

Part 2 Of 2



Keyword Groups With Volume =

Prioritized Pages

Part 2 Of 2


Let’s Take A Silo


A SiloWith Subpages


Take One


Product A How To(170)

Warranty(90)

VS(40)

Pricing(70)

Product A VS Competitor 1 (20) Product A VS Competitor 2 (20)Product A VS Competitor 3 (0)

Product A Price (10)

Product A Cost (20)

Cost of Product A (40)

How To Use Product A (100)How To Use Product A To Do XZY (20)

How To Do ABC in Product A (50)

Product A Warranty (50)Product A Lifetime Warranty (20)Does Product A Have A Warranty? (10)

How Long Is Product A’s Warranty? (10)


SEO > Content Marketing > Content Strategy > Editorial Calendar > How To Create An Editorial Calendar

A Real Example


A SiloWith Subpages


Watch Out For Trash And Terms Already Used!

SEO Part 1 Keyword Relevance relevance text

0.964978SEO consulting services

0.943662 link building

0.919708search engine optimization

0.803406 on-page optimization0.799355 search marketing

0.772697SEO strategy development

0.768355 development team

0.73965link development strategy

0.692796common sense strategy

0.692516engine optimization services

0.683752search marketing success

0.675992search marketing industry

0.674002 Link building audit


SEO Part 1 Term Frequency

Keyword

Occurrences

# of Sites

2 Keyword Phrase

Occurrences

# of Sites 3 Keyword Phrase

Occurrences

# of Sites

seo 1893 46 search engine 489 40 search engine optimization 157 28

search 1487 44 search engines 275 30 search engine rankings 17 12

content 1001 40 engine optimization 158 28 major search engines 13 8site 750 40 social media 253 27 terms of service 11 8

engine 496 40 link building 99 22 search engines google 8 8

marketing 905 37 content marketing 141 19 social media marketing 21 7

google 1429 36 online marketing 69 15 search engine marketing 15 7contact 91 36 google search 58 12 search engines work 7 7

website 614 35 search marketing 38 12 search engine optimisation 16 6web 474 34 organic search 21 12 piece of content 13 6


Content Marketing Part 1


Content Strategy Part 1


Editorial Calendar Part 2Create Editorial Calendar 30Editorial Calendar Best 60Editorial Calendar Blog 80Editorial Calendar Content 40Editorial Calendar Example 120Editorial Calendar Excel 30Editorial Calendar Free 30Editorial Calendar Ideas 10Editorial Calendar Magazine 1310Editorial Calendar Media 180Editorial Calendar Online 30Editorial Calendar Sample 40Editorial Calendar Software 220Editorial Calendar Template 2160Editorial Calendar Wordpress 220

Editorial Calendar Best

best editorial calendar 50best practices for editorial calendar 0editorial calendar best practices 10

Editorial Calendar Best Total 60

Create Editorial Calendar

create editorial calendar 20how to create an editorial calendar for social media 10how to create an editorial calendar using trello 0

Create Editorial Calendar Total 30


EditorialCalendar

Software(220)

WordPress(220)

Create(30)

Example(120)

Create Editorial Calendar (20)

How To Create AnEditorial CalendarFor Social Media (10)

Editorial Calendar Example (110)

Example of Editorial Calendar(10)

Best Editorial Calendar Software (10)Editorial Calendar Software (210)

Editorial Calendar For WordPress (20)Editorial Calendar WordPress (140)Editorial Calendar WordPress Plugin (10)WordPress Editorial Calendar Plugin (50)

Editorial Calendar Part 2


What Can You Do With This Information?


Build An Amazing Sitemap



Every TopicEvery Question



Semantics



Evergreen Content Strategy



PPC


#SMX #12A @PatrickStoxSEE YOU AT THE NEXT #SMX

THANK YOU!