nm incite philippines presentation 19 10 11 final

8/3/2019 NM Incite Philippines Presentation 19 10 11 Final

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Copyright 2011 NM Incite. Confidential and proprietary.

Millions of Consumers are TalkingAre You Listening?

19 October , 2011

Justin St. PierreAssociate Director of Product Leadership


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1

How large is the opportunity?

* Source: Nielsen Media Index Q2 2011 ** Yahoo!-Nielsen Net Index 2011

80% use

25% use

8% use

35% or 13M Filipinos use the Internet in the last 12months*

82% Regularly use Social Networking Sites**

Among Past Month Internet Users**


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2

Mission: Help our clients win in social media by weaving

social intelligence into the fabric of their businesses.


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3

Global Footprint

USA

Canada

Mexico

AustraliaBrazil

Argentina

UKGermany

Italy

FranceSpain

China

IndiaKorea

Japan

Saudi Arabia

South Africa

Bahrain

Egypt

United Arab Emirates

Oman

QatarKuwait

NM Incite covers

31 markets across

15 languages

Poland

VietnamThailand

Indonesia

Philippines

MalaysiaSingapore

New Zealand


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4

Social media is the fastest growing media in history today

over 3 in 5 internet users engage in social media

Note: 1) Based on response to the question: Ever used online social or professional networking sites like Friendster or LinkedIn? (n=1,756)SOURCE: Pew Internet & American Life Project; NetView & @Plan Data; Nielsen Q1 2010 Consumer Confidence Survey; NM Incite, 2010 State of Social Media

20102008

Social Media Use1

% All Internet Users

+110% Users average 55

minutes on

Facebook every

day

-

20,000

40,000

60,000

80,000

Facebook Growth

Monthly Minutes Spent on Site Worldwide (Millions)

2004 2011


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largely driven by real world connections and the desire to

view and contribute to reviews of products and services

SOURCE: NM InciteThe State of Social Media Survey, 2011


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This matters to consumer brands because exposure to

buzz drives purchase intent

SOURCE: NM Incite proprietary research; McKinsey

Word-of-mouth is

the primary factor

behind 20- 50% of all

purchasing decisions


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7

The reach of social media magnifies its impact

SOURCE: NM Incite

l b h l d f


9/15Copyright 2011 NM Incite. Confidential and proprietary.

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Businesses are learning about the perils and promise of

social media



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and recognizing that there is a great opportunity to take

social across the enterprise



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Social media provides unique insights

SOURCE: NM Incite



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and can drive loyalty, advocacy and sales

Note:1) Selfreported annual spend (n=4,000)SOURCES: NM Incite; Syncapse; Facebook



12

Executives are asking

Is there a 50-100M opportunity for us in Social?Big opportunity

We have a million things going on in Social. How does it

all fit? Are we doing the right things? Are we doing things

the right way?

Rational,

holistic view

How does ROI on Social compare with traditional/paid

media? Does Social actually drive sales? What are the

metrics we should care about at the senior level?

Fit with

paid media

Where should we engage and where should we just listen?

Who should be allowed to engage? How do we empowerthem? How do we prevent a free-for-all?

Listen vs.

engage

We hear some companies shifted large budget from

traditional to social and lost market share. How do we

avoid that?

Avoid costly

mistakes

?

?

?

?

?



13

Gain competitive advantage through

social media intelligence


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14

Parting Questions

nm incite philippines presentation 19 10 11 final

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