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6 Natural Muscle August 2006

7Natural Muscle August 2006


Model Universe

16

August 2006

Koya Webb

Genetics and Bodybuilding Success 40

Fitness over 40 24by Cynthia Bridges

The Hardgainer 42 by Russ Yeager

Muscleology Series-Shoulders 34by Eric Hoult

T R A I N I N G

Welcome to my World 52 by Coach A

Pz’s Perspective 26

MOTIVATION

by Pz Hopkins

The Fit Gourmet 22by Danielle Nagel

Preventing Osteoporosis 44 by Tanji Johnson

NATURAL HEALTH

Keep your heart beating 38by Dr Charles Rice

shoulder training 34

52

by Hugo Rivera

Marketing your Muscle 46 by Skip Lacour

On the cover:Misha Stiger

and Mark Alvisi

Photo by: Alex Gongalezcover designed by:

Alex Gonzalezof Axis Design

Natural Muscle August 2006 9


PUBLISHER/EDITOR

Debbie Baigrie

[email protected]

ART DIRECTOR

Alex Gonzalez

WEB DESIGN

Shelly Dickson

LAYOUT & GRAPHIC DESIGN

Alissa Greenberg

PROOFREADER

Carole Della Penna

HOTOGRAPHERS

John AthertonBill Dobbins

Debbie BaigrieSkip FaulknerEric FreimanisAlex Gonzalaz

David PaulGordon Smith

DISCLAIMERNatural Muscle Magazine does not necessarily agree withthe views in articles and assumes no responsibility for anyclaims or representations contained in this magazine or inany advertisement. Copyright © 2006 Natural MuscleMagazine, Inc., all rights reserved. Readers are advised toconsult their physician before starting a diet or exercise

program.

***

CIRCULATIONNatural Muscle Magazine is distributed to select gyms andhealth related businesses throughout the USA. If you wouldlike to carry the magazine at your location please call 813-961-4806, email [email protected], fax 813-961-8736, ororder online at www.naturalmuscle.net. There is a one timefee for this. Natural Muscle Magazine is available free ofcharge at select locations, limited to one copy per reader. Noperson, without written permission, may take more than one

copy of each issue.

EDITORIAL/MATERIAL SUBMISSIONSEmail [email protected] for submission guidelines. Publisherassumes no liability for safeguarding or return of unsolicitedmaterial. We reserve the right to edit all material for clarity,content and length. Natural Muscle Magazine does notknowingly accept false or misleading editorial or advertising.Natural Muscle Magazine will assume that all material isbeing submitted for publication and if published, nocompensation is due the submitting party without prioragreement.

my two cents

CONTRIBUTING WRITERSDr. John AthertonCynthia Bridges

Jason CohenSherry Goggin

Pz Hopkins“Tricky” Ricky Jackson

Brenda KellySkip LacourLaura Mak

Dr. Chris MohrDanielle Nagel

Dr. Charles Rice, JrHugo Rivera

Dr. Michael SharpRuss Yeager

Ugly fat, according to who? This ad should have read. “I felt that my pregnancy weight gain was affect-

ing my mobility and overall health, so I got help from___and now, at this healthy weight, I don’t have to

worry about high blood pressure.

I sat next to a lady on a four and a half hour plane ride the other night that actually took up half of my

seat–literally. Now, that is someone that needs to lose weight (or buy two seats or pay for half of mine).

As publisher of a health and fitness magazine, I see many ads for fat burners and never give it a second

thought. Hey, we all want to lose weight, right?

I never gave it a second until someone very close to me started showing all the signs of anorexia

nervosa (self starvation to the point of death, if untreated).

She lost fifteen pounds in a matter of weeks off of her already trim figure. She was only 13 years old.

One in five teenage girls have an eating disorder and the numbers are growing to epidemic rates. The

girls at the highest risk are ages 13-14.

Only to know an anorexic, (or be one) do you understand the horrific toll it takes on ones life. It is a

harder behavior to kick than heroin and often continues for life. That life is one very much like heroin ad-

diction—in and out of hospitals, gaunt, greyish complexion, unstable relationships and so forth.

This is a very serious illness —so often overlooked, (even praised) in our culture— until it is too late.

The current statistic are too overwhelming to ignore.

If caught very early, like any other illness, it can be cured.

So, I’d like to provide some important tips on how to spot these signs in a teenager in your life. If you

see these signs in any teenager you know, don’t wait a day.

1) the most obvious, weight loss of 15% of body weight

2) exercises a lot, not for fun, but with weight loss in mind. (stepper, crunches—the boring stuff, even adults

hate to do!)

3) sudden interest in cooking.

4) talks about food all the time

5) takes very small bites when eating.

It is our responsibility to send out the message that it is okay to be any size, (except perhaps the size of

the lady that took up a seat and a half on a plane). It is optimal health we are striving for—not perfect bod-

ies. If we remember that , we can teach it to our young. It is important not to criticize your own weight in

front of children, especially teenage girls. They are learning from us that we must be thin to be okay. If a

weight related ad were to be distributed in Fuji, the photos would have been reversed. The thin picture

would be the “before” weight. And the woman would be totally thrilled to achieve the sexy, full figure that

everyone admires.

If we keep an eye out and be aware of the messages we are sending out, we can cut this disease in half. If

we turn off the TV and close the beauty magazines and we may be able to eliminate anorexia completely.

“__ helped me lose weightwhere I needed it the most—my butt and thighs.”

“I easily lost 23 pounds of

UGLY fat”P


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The scientific community hasbeen studying the benefits of the Man-gosteen for decades. The primary rea-son for this is its abundance ofxanthones. Xanthones are potent natu-rally occurring chemically active com-pounds demonstrating a number ofhealth benefits. To date, over 200xanthones have been identified in na-ture with the mangosteen possessingover 40 of them (most of these arefound in abundance in the pericarp).No other plant has the variety or quan-tity of xanthones as the mangosteen.Several of the xanthones in the man-gosteen have been shown to possessantioxidative properties several times

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XanGo™ is the only productavailable that contains all the powerand benefits of the whole mangosteenin a natural delicious liquid form.XanGo™ uses a special patented for-mulation which incorporates the peri-carp (outer rind) of the mangosteenwith the rest of the fruit in a way thatmaintains its antioxidant and xan-thone rich vitality and freshness with-out any bitterness.

For centuries, the people of South-east Asia have known about many ofthe health benefits of the mangosteenand have made use of it without anyside effects. Never before has a fruitbeen so thoroughly studied and scien-tifically scrutinized and yet been sounknown to the common man of thewestern world as the mangosteen.

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musclemania’s

june 23-25 miami, fl

Morgan Howe 3rd, Julie Marsland 1st, Simon Sixeye 2nd

Matus Valent 3rd

R.L. Bond 1st


Matus Valent 3rd

Morgan Howe 3rd Eboni Imhotep 5th

Anthony Thomas 2ndAndre Douglas 4th

Akuete Kpodar 5th

alot morephotos onthe nextpage!

next month ...bodybuildingand fitness!


Kenia Lizama

Ocean BloomNancy Munoz

Kia McKay

Kelly Williams

Venus Ramos

Jamie EasonAnne Beetham Rochelle Rene

Christina Penegar

Karen Riedel-Gallagher

Mirella Morales


Jorge Tapias Chris Challenger

David Norrie

Felipe Lamay Zachary Escalante

Lawrence Farnham

Alfredo Orozco Evan Wadle

Daniel Escalante Peter Marrero

Johannes Mahmood

Jesse Olinger

more photos on the next page- placings on page 54!


By Danielle Nagel, APCAPersonal Chef/ Fitness ProfessionalNutrition & Natural Health Consultant

www.fitandbeyond.comPhotos and meals prepared by:The Fit Gourmet©

foodTurn up the heat…

Did you know that at

one time, women in the

Orient used a black dye

made form eggplant to

stain their teeth a gun

metal gray? The dye

probably came from the

same dark purple egg-

plant we see in the mar-

ketplace today.


Penne’ with Eggplant, Turkey Sausage & FetaINGREDIENTS:•4½ cups cubed peeled eggplant (about 1 pound)

•1 large yellow pepper, cut into ½ inch pieces

•½ pound turkey sausage

•4 garlic cloves, minced

•2 tablespoons tomato paste

•1 tablespoon dried oregano or 1 teaspoon

fresh chopped oregano

•¼-½ teaspoon crushed red pepper

•1 (14.5-ounce) can diced tomatoes,

undrained

•6 cups hot cooked penne (about 10

ounces uncooked tube-shaped pasta)

•½ cup (2 ounces) crumbled feta cheese

•¼ cup chopped fresh parsley

DIRECTIONS:

1. In a large skillet over medium-high heat cook eggplant, peppers, sausage, and garlic for 5

minutes or until sausage is browned and eggplant and peppers are tender. Add tomato paste,

oregano, pepper and diced tomatoes and continue cooking over medium heat 5 minutes,

stirring occasionally.

2. Place pasta in a large bowl. Add tomato mixture, cheese, and parsley; toss well.

Homemade Turkey Sausage(8 servings)

•1/2 pound ground turkey

•1/4 cup onion - finely chopped

•1/4 cup dried apples - crumbled or finely chopped (can be replaced by 1/2 cup fresh apple -

but not as good)

•1 egg white - beaten

•3 Tablespoons quick-cooking oats

•2 Tablespoon fresh parsley - finely

chopped

•1/2 teaspoon salt

•1/2 teaspoon ground sage

•1/4 teaspoon pepper

•1/4 teaspoon ground nutmeg

•1 dash ground red pepper

•cooking spray

•Lightly coat a 10-inch skillet with coating spray. Set aside.•Place three or 4 paper towels on another plate and set aside.• In a medium bowl, combine the onion, apples, egg white, oats, parsley and all spices. Addthe ground turkey and mix well.•Shape mixture into eight 2-inch wide patties. Preheat the skillet over medium heat. Placepatties in skillet. Cook over medium heat for 10 to 12 minutes, turning once until sausage isbrowned and completely done.•Transfer patties to paper towel-lined plate to pat of excess grease. Transfer to servingplates and enjoy.

Way better and fresher tasting than the turkey sausage you buy in those crazy tubes.

http://www.mrbreakfast.com

Purchasing Eggplant: Smaller, immature

eggplants are best. Full-size puffy ones may

have hard seeds and can be bitter. Choose a firm,

smooth-skinned eggplant that is heavy for its

size; avoid those with soft or brown spots. Gen-

tly push with your thumb or forefinger. If the

flesh gives slightly but then bounces back, it is

ripe. If the indentation remains, it is overripe

and the insides will be mushy. If there is no give,

the eggplant was picked too early. Also make

sure an eggplant isn’t dry inside, knock on it

with your knuckles. If you hear a hollow sound,

don’t buy it. NOTE: Whether or not there is an

appreciable difference, I don’t know.

Storing Eggplant: Eggplants are very perish-

able and become bitter with age. They should be

stored in a cool, dry place and used within a day

or two of purchase. To store in the refrigerator,

place in a plastic bag. If you plan to cook it the

same day you buy it, leave it out at room tem-

perature.

Preparing Eggplant: When young, the skin

of most eggplants are edible; older eggplants

should be peeled. since the flesh discolors rap-

idly, an eggplant should be cut just before us-

ing.

There are many varieties which range from dark

purple to pale mauve, and from yellow to white.

The longer purple variety is the most commonly

eaten. It is one of the more popular vegetables in

the world, and it is a staple of Italian cooking

throughout Italy. For hundreds of years, it was

grown only in Sicily and southern Italy.

It’s ‘BETTA’ with FETAFeta is a classic and famous Greek curd cheesewhose tradition dates back thousands of years andis still made by shepherds in the Greek mountainswith unpasteurized milk. It was originally madewith goat’s or sheep’s milk, but today much is of-ten made commercially with pasteurized cow’smilk (the firmer cow’s milk version is made forexport). The curdled milk (curdled with rennet) isseparated and allowed to drain in a special mold ora cloth bag. It is cut into large slices (feta means‘slice’) that are salted and then packed in barrelsfilled with whey or brine.Salted and cured in a brine solution (which can beeither water or whey) for a week to several months(this is why it is sometimes called a ‘pickled’cheese). Feta dries out rapidly when removed fromthe brine.


By IFBB Pro Cynthia Bridges

Q. My trainer has me warm up on or

sometimes do jump squats on a mini

trampoline. When I do this, I sometimes ex-

perience incontinence issues. I want to do

what my trainer asks me to do but I am em-

barrassed to speak with him regarding this.

Do you know what causes this or is there

anything I can do on my own to help this so I

do not have to go running off to the ladies

room every time I use the mini trampoline?

A. Thank you so much for asking this importantquestion. I work with a great deal of woman/

mothers mostly over forty years of age that have ex-perienced the same thing as you. Since the pelvicfloor muscles are just another muscle group I haveincorporated exercises for this into my client’s train-ing regimes. We spend hours each week training ourchests, backs, abs, legs, etc.… so why not train thesevery important pelvic floor muscles. These musclesaid in keeping the pelvic organs in place and work-ing well. The leaking of urine you are experiencingmay have been caused by a few factors such as preg-nancy, childbirth, or possibly being over weight.These events may be responsible for weak or dam-aged pelvic floor muscles, which then can causebladder control issues amongst other things. Justlike any other muscles, the pelvic floor muscles canbe strengthened through exercise. These pelvicmuscle exercises are also know as “kegel” exercises.I bet you never thought of doing kegels in the gymas part of your training routine. I have my clientsperform kegels in between their regular sets of otherexercises. It is best to perform kegels in three differ-ent positions (sitting, standing, and lying down). Us-ing all three positions make the muscles strongest.Basically hit it from all angles just as we do withother body parts. Try to picture that the pelvic floormuscles are a series of muscles that stretch betweenyour legs like a hammock. This muscle along with

another that is shaped like a triangle do most of thework when performing pelvic floor exercises. Nowthat you have a mental picture, use that mind muscleconnection to contract and release those muscles.They are the ones used when you try to stop the flowof urine when sitting on the toilet. If you can do thatyou are using the correct muscles. It may feel like apulling sensation. Do not squeeze other muscles (ie.stomach, legs, and glutes) at the same time. Justsqueeze the pelvic muscles and do not hold yourbreathe during the contraction. Breathe as youwould with other weight lifting exercise (exhalingon effort). You should do quick kegels and slowkegels. When doing quick kegels, rapidly contractand release these muscles. During the slow kegels,tighten the muscles for 5-10 seconds and then re-lease. You can start with a set of 10 kegels four timesper day. With each week, slowly increase the numberof reps as well as the length of time the contractionsare held.

I hope this helps you keep jumping on the minitrampoline, you can even do these without yourtrainer’s knowledge. Pretty soon he will be wonder-ing why you are not running off to the restroom likebefore. Remember it is great to be strong, and I mean“All Over.” Good luck, and here are a few morepoints to remember:

➘ Weak pelvic muscles often cause bladder controlproblems.➘ Daily exercise can strengthen pelvic muscles.➘ These exercises often improve bladder control.➘ You can ask your doctor or nurse if you are notsure, if you are squeezing the right muscles.➘ Tighten your pelvic muscles prior to sneezing,lifting, or jumping. This can prevent pelvic muscledamage.➘ See your doctor if symptoms do not improve.

For anyone with any specific questions, par-ticularly pertaining mothers and women over 40,please feel free to forward your questions to theEditor at Natural Muscle or me personally [email protected]

fit

incontinenceissues


pz’s perspective

by: Pzphoto by: Solus Creations

The joy of moving. Whetheryou’re upgrading ordownsizing, renting or buying, the drill is the same—a

major production. No matter howmuch you plan or how much help youhave it’s still the same—and never fun.I’m reminded because I recently didjust that. A strange thing happenswhen you move. Like it or not, you areforced to take an inventory of your be-longings and decide what is and isn’tworth keeping. Most of what you runacross, as you painstakingly sortthrough closets and drawers, searchunder beds and over counters, rum-mage around high and low, youhaven’t seen in ages much less used.Yet, you pack it, box upon box, andlug it along to your new home with allthe other stuff and things you’re sureyou’ll use or wear or have some direneed for eventually, someday. Certainthings you can’t bear to part with nomatter. You’re not even sure why thesethings are around and take up space,but they remain. Even that oversizedshirt belonging to your ex that youonce so lovingly wore to bed managesto resurface, having been sandwichedin-between 2 sweaters way in the backon the top shelf— out of sight andlong ago out of mind. Do you savethat, too, for sentimental reasons, or doyou finally say it’s time to get busyand clean house?

Our surroundings have a great in-fluence over our sense of well-being.When we allow clutter to gather we getbogged down in the disorder. When wehold on to things that aren’t havingsome impact or usefulness in our lives

at the present we do nothing good forourselves or for others. I’m remindedof the expression— a rolling stonegathers no moss. Most of us areweighted down and covered in muck.Then, there’s the other inventory thatone takes. It’s the inventory of life—our life. It’s something we rarely do.It’s something that is just as important,and even more necessary, as evaluat-ing our possessions. We can getbogged down in more ways than oneand lose our focus and our reason forbeing. Stop and take stock of all that isaround you. Assess more than just yourproperty. You don’t have to move toclean your closet. You don’t have tochange addresses to get a new lease.You don’t have to set up house in adifferent place to get your house in or-der. You don’t have to wait. You canget started right here, right now, rightwhere you are

PZ’S POINTERS TO AHOUSE IN ORDER:Things that need keeping—Ofcourse certain items are exempt, draw afree pass, and should gratefully bekept because they have special andpriceless value. A family heirloom orgrandma’s pearls are items of this na-ture. Some things ARE meant to bekept close to the heart, and perhapseven handed down to future genera-tions, but are also meant not to be for-gotten. Collections that have meaningand give pleasure should be show-cased and shared not hidden away in adusty attic or messy garage. Somethings are meant to be kept but arealso meant to be used. Don’t save that

expensive china or crystal for a specialoccasion. What good is it sitting idleon display? Take it out of that cabinetand make use of it. They’re only dishesand glasses. Treat the things that havevalue with care, but utilize and enjoythem. You deserve to. Remember— to-morrow is not a given.

Outlived its/their usefulness—Some things have a shelf life—an ex-piration date. Some people do too. Wehave a tendency to hold on to posses-sions and people well beyond their al-lotted time. Shoes and jeans andpurses are just as imperative to weedout as are Suzi and Sandy and Sam.There is a time and a season for allthings and when the season has cometo move on, don’t be afraid to let go.When you look you will find ex-amples in your life where you can putthis into practice. You do a disserviceto yourself and to others when youcan’t or won’t put your energy in otherplaces. Don’t view this as a bad thing.Nobody is a bad person nor have theydone anything wrong. It’s part of thecycle of life. Not everyone will bethere with you or for you from the be-ginning to the end. The reason isthey’re not supposed to be. When youlet go of those who need to be let outto pasture you leave room to allownew faces and new experiences to en-ter your world.

Pick quality over quantity—We’ve become a nation of mindlessconsumers. Think of how little ismanufactured in America today, stillwe buy more and more until our cup-

boards are stuffed and our cups areoverflowing. Less is more is a sloganforeign to many of us. Keeping upwith the Joneses is the philosophy thatappears to be alive and well. There isnothing wrong with wanting materialobjects and all the creature comfortslife has to offer. It’s when we gorgeourselves with oversized and super-sized, and more and more of anythingand everything, just because it’s thereand just because we can; we lose oursense and sensibility. Life should notbe lived like a limitless all-you-can-eat buffet where we stack the food sohigh it runs together and becomesmeaningless and mediocre. Some ofwhat we buy is inferior and downrightworthless. It may be cheap, but itdoesn’t last. Be discerning in thethings you buy. When possible, buythe best you can afford. The same prin-ciple applies to your life. To have aquality life you have to give your bestto shine. You want the best in return.Spending more money and exertingmore effort in fewer and smarter wayssets a standard of quality and a tone ofexcellence from which we can all ben-efit.

Create a fresh and renewed en-vironment—Some times all we needto lift us up is fresh surroundings. Wehave the ability to create that feelingin exactly the same place where wecurrently live. We don’t have to moveto make that a reality. Rearrange thefurniture, make a new headboard, painta wall safflower or burnt orange, builda workout room—change somethingin your immediate space that will be


noticed and obvious. Make it some-thing you will use or enjoy. Investsomething of yourself and you’ll getan even bigger payoff.

Even if it comes back in style—Take a few minutes and examine theclothes in your closets and drawers.How many of them do you actuallywear with any consistency? My guessis you have much more than you’llever need. Styles and trends come andgo. Our clothes fall into the categoriesof in style and not in style. Most of usaren’t wearing the bulk of the pieceswe own in either category, no matterthe trends. We so often get into a habitof wearing a few favorite pieces withpredictable regularity. Time and againwe reach for those familiar jeans— tothe exclusion of the other gobs ofpants lining our walls—partly, be-cause they’re broken in and fit sonicely, but mainly because we justwashed them and they’re right there inour sight and within reach. We have acouple of tops that we become at-tached to as well, and the rest liefolded— stack upon stack. That’sokay, but why hold on to clothes forthe wrong reasons? We probablyhaven’t had the bulk of those tops andbottoms on our back in months—maybe years. If you’re one of those in-dividuals whose closets are packedwith clothes that are not in style at themoment, but you save them for a timewhen they will be again—start therefirst. Then, work your way through therest of the stuff. I’ll be generous andgive you a two-year/two seasongauge. If you haven’t worn it in thatspan of time—it’s time to say bye-bye.There are people who are strugglingand can really use your clothes. Findan organization where the things youdonate go directly to the folks you in-tend to help. Often contributions aremismanaged and picked over bygrubby employees before they are ac-tually distributed to those who need itmost.

Even if you lose weight—Somepeople have a wardrobe that consistsof many different sizes. This is espe-cially true for women. As their weightfluctuates they buy clothes to accom-modate that size. I know of womenwhose clothes range from size 4 tosize 12. They may currently wear asize 8 but hold on to the rest think-ing—for better or for worse—that theymay need those clothes again. Don’tkeep clothes you can’t wear in thepresent. I don’t care what size you are,holding on to that belt because you’resure it will one day fit entirely around

your waist is a waste of more than justspace. Donate it to someone whoneeds it and can wear it now.

Don’t stop taking risks—Many ofus could use a good shaking up in ourlives. We get so afraid to fail and be-come so complacent with our currentsituation we stay where we are with thewrong partner or in the wrong career orin the wrong environment while wecling to the wrong mindset. Playing itsafe represents stability or at least wefeel it fends off instability. Takingchances with the unknown is riskybusiness. Do you want to live your lifewondering or thinking or imaginingwhat could have happened if you hadonly stuck your neck out or taken theleap? When we stop taking chances welose our spontaneity and the zest goesout the window. Sure, you may try andfail, but what if you throw caution tothe wind and actually succeed? Youwouldn’t want to miss out on thatpossibility would you?

Drowning in a sea ofspandex— Other than cot-ton—spandex has to be themost phenomenal material evercreated. Invented in 1959 by ascientist at DuPont, this amaz-ing fiber is stronger, more du-rable and has higher retractionforce than rubber. Interestingly,the name was coined from an anagramof ‘expands’ due to the exceptionalproperties of elasticity and stretchability. If you spend any time workingout or in the gym you most likely havea sea of spandex. Maybe you attendcompetitions and shows and are givenlots of freebies or buy at huge dis-counts. Most exercise wear on the mar-ket includes some percentage ofspandex. Problem with spandex is it’sthe material that keeps on giving, inthat it just doesn’t wear out. With alittle care in washing and handling,and short of some inadvertent humanerror, anything spandex can keep itsform and appearance for a very longtime. I probably own twenty pairs ofblack leotards alone—and wear lessthan a third of them. That’s not count-ing the countless other colors andvariations. Spandex tops and jacketsalso line my drawers and hang in myclosets—most in perfect condition—like brand new. Some still have tags. Ican probably go for years and notmake another spandex purchase of anykind—but, of course I won’t. Thismove gave me the chance to siftthrough the sea of stuff in this cat-egory and fill quite a few boxes. I’m

only passing on the suitable pieces. Idon’t suggest you give away raggedyitems—it’s a little like used under-wear—who wants those—yuck? Cleanout the spandex and related exercisegarb—tanks, tees, muscle shirts andthe like. Give some away and you’llnever even notice they’re gone.

Making recycling a way of life—Iknow— separating plastic from paperfrom cardboard from cans can be a realpain. It’s easier to do what’s easy—tothrow everything out mixed togetherin one big bag. How you do away withold computers or cell phones or batter-ies or electronic gadgets can be alittle more problematic. Mostpeople don’teven knowwhatTO

dowhen itcomes to re-cycling. Theythink if they put theirnewspapers and water jugs ina blue bin and sit them out on thecurb that’s all there is. There are thosewho don’t even perform that smallduty. They are either too lazy or tooignorant to bother. It’s no secret thatthe planet is being affected by our wayof life. The decisions we make and ac-tions we take are amassing an uglytoll. No longer can we ignore the dam-age we continue to inflict uponMother Earth. This represents the big-gest clean-up of all. Not sure aboutwhat you can do to help in your every-day life? Then, go towww.greenerchoices.org for someideas. Have questions about how todispose of more obscure items? Atwww.obviously.com/recycle you’lldiscover a wealth of interesting con-sumer information. We all must be-come better stewards of our world. Ifwe know better we can begin to dobetter. Don’t think this is someoneelse’s problem or that your efforts are

too miniscule to matter. Every singleone of us DOES matter. Every singleone of us CAN help. Help pass on theword. Live your life by example andshow others you care enough and wantthem to care, too. How many dumpscan we build? How many land fills canwe fill? How many cell phones andcomputers and diapers and tires canthis country stand until we’re over runlike an invasion of the machines? Wehave the technology to break downmaterials into usable parts and usethem again. That’s like magic—amiracle of sorts. The products we no

longerfind useful in our lives can be useful inthe lives of others. There are networksin place to make that happen. Recy-cling has to become a way of life foreveryone—not just for a few conscien-tious and caring individuals. This isonly the tip of the iceberg. We must allbe part of the solution for a healthierand brighter future.

Give yourself credit —Maybe yourhouse is in pretty decent order. Maybeyou’re doing a lot of things right.Maybe you’re being especially goodto yourself, hanging out with the bestfolks and living your life to the best ofyour ability. Maybe you won’t settlefor just any job or any partner or anycircumstance that doesn’t provide you

continued on page 56


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By Eric Hoult B.S., Pro BodybuilderSpecial Feature: Mia Carrera

Photos by axisdzn.com

great delt training routine on the next page

Smartest Diet Tips Ever!Still looking for some new tips that will help you maintain or even drop a

few pounds. Here are a few tips that are so simple they might just be some

of the smartest diet tips ever!!!

1. Start eating a big breakfast. It helps you eat fewer total calories through-

out the day.

2. Use mustard instead of mayo! 1 tbsp of mustard has zero calories…1

tbsp of mayo has 90 calories.

3. Don’t “graze” yourself fat. You can easily munch 600 calories of pretzels

or cereal without realizing it.

4. How much pasta is too much? A serving of pasta is 1 cup, but most

people routinely eat 4 cups.

5. Remember, EAT before you meet. Have a small meal before you go to

any parties: a hardboiled Egg, Apple, and a Thirst quencher (water, seltzer,

diet soda, tea).

6. Try 2 weeks without sweets. It’s amazing how your cravings vanish.

7. Brush your teeth right after dinner to remind you: No more food.

8. Overeating is not the result of exercise. Exercise at any level helps curb

your appetite immediately following the workout.

9. How much water should you drink? Drink 8 ounces an hour before you

train and another 4 to 8 ounces every 15 to 20 minutes during your work-

out. Finish with at least 16 ounces after you’re done exercising.

10. Think yoga’s too serene to burn calories? Think again. You can burn 250

to 350 calories during an hour-long class (that’s as much as you’d burn

from an hour of walking)! Plus, you’ll improve muscle strength, flexibility,

and endurance. I hope you enjoyed your new tips! Be smart and keep it

simple.

This month special feature is Mia Carrera one of NGA’s newest pro figurecompetitor. Her current workout schedule is:

Monday: BackTuesday: Quads & Hamstrings.

Wednesday: Shoulders/Triceps/BicepsThursday: Hamstrings.

Friday: Glutes.

Mia currently incorporates at least one hour of Cardio every otherday into her training routine. Her favorite type of cardio is running andhas recently taken up cycling. Email Mia if you have any questions [email protected]

Remember to always start out light and slow when attempting anyexercises in these articles. Always consult a professional trainer, if you arehaving any problems performing these exercises. Proper technique withmoderate weight will always give you faster results, compared to heavytraining with sloppy form. Until next issues training segment, make timefor your health & fitness goals.

Be Intense and train smart.


One Arm Dumbbell Rear Delt RaisesMuscle Position and Execution:❒ Brace your self with one hand, knees slightlybent, leaning slightly forward❒ Feet should be together and shoulders shouldalways remain square❒ Keep your arm straight and hand in a neutralposition❒ Step 1- Raise the dumbbell slowly until arm isparallel with the floor❒ Step 2-Blow out your air at the top of eachmovement❒ Step 3- Slight pause at the top of movementand repeat steps

Tips and Form:❒ These should be done at a moderate tempo❒ Do not over extend at the top of each move-ment. This could cause damage to your shoulder❒ Always keep a tight Closed Grip❒ Keep torso tight and head in an uprightposition❒ Always use one fluid motion throughoutmovement- NO BOUNCING

Barbell Overhead Front PressMuscle Position and Execution:❒ Sitting on a bench with your feet closetogether❒ Keep your feet flat on the ground, keep yourtorso tight, and sit up straight❒ Start with hands out wider the shoulder width❒ Press barbell straight up in front of your bodypushing your arms out straight❒ Step 1-arms should be in a wider than shoul-der width position❒ Step 2-Push arms up in a controlled fashion❒ Step 3-Blow out air on the way up and breathein on the way down❒ Step 4- At the top of each movement, remem-ber to squeeze, and pause slightly at the top

Tips and Form:❒ Always keep your shoulders square❒ Keep your feet together, and push barbell tothe top of your head❒ Always start off with a light weight to warm upthe shoulder joint❒ Always sit up straight and keep torso tight

Muscle Anatomy: The deltoid is a large, thick, triangular shaped muscle, which give the shoulder its rounded appearance. Itsurrounds the shoulder-joint in front behind and the outer side of the shoulder. It arises form the outer third of the anterior border of theclavicle. The thick tendon attaches to the outer shaft of the humerus bone. This muscle is remarkably coarse in texture, and iscomposed of fusiform muscle and pennate muscle. Pennate muscle proportionately moves heavier loads than a fusiform muscle.The medial head is made up of a lot of pennate muscle fiber.

Muscleology: The front Deltoid acts to raise the arm straight out from the body to the overhead position. Anterior Deltoid actsassisting the pectoralis major when raising the arm forward or pressing the arms out, and during narrow over head pressing move-ments. Posterior Deltoids work in conjunction with the teres major and the latissimus dorsi in drawing the arms in a backward motion


Dumbbell Front RaiseMuscle Position and Execution:❒ In a standing position place feet together❒ Hand position should be in an (pronated)overhand position❒ Bring dumbbells to eye level at the top ofeach movement❒ Step 1-Keeping arms tight, come down slowlywith dumbbell, keeping upper torso tight, take abreath before being each movement.❒ Step 2-Bring the dumbbell in front of the leg inthe down position, keeping grip tight. Elbowshould be slightly bent at the bottom of move-ment.❒ Step 3- Slight pause at the top of the move-ment, blow out the air on the way up.

Tips and Form:❒ Always keep your feet flat on the ground❒ Always keep a tight grip with a closed grip(thumb wrapped around index finger)❒ Use a weight that you can control at the topand bottom of each movement❒ Always keep the shoulders and the feet in asquare position❒ Release the air slowly and controlled whenperforming each rep❒ BOUNCING at the top or bottom of exercise,could cause future problems with shoulder joints

90 Degree Dumbbell Lateral RaiseMuscle Position and Execution:❒ In a standing position keep the feet together.❒ Knee slightly bent, keeping torso tight❒ Start with your hands in a reverse position(palms facing outward)❒ Step 1 Keep your arms slightly bent at thebottom❒ Step 2 Raising arms out to the side of yourbody keeping arms bent to a 90 degree angle❒ Step 3 Raise the arms until you get parallel tothe floor❒ Step 4 Coming back down to starting positionin a controlled fashion

Tips and Form:❒ Very important to use a weight that is not tooheavy❒ Very important to keep your arms to a 90degree angle, try not to bend elbows to much.❒ Do reps in a controlled fashion, Do not swingthe weight up❒ Always keep shoulders square and shoulderstight throughout the movement

For more information on Muscleology videos,clothing, products, and nutritional informationCall 1-877-283-4338 or visit us at our website

muscleology.com


Natural Health

By Christopher R. Mohr, PhD, RD

-s

Your body is a finely tunedsymphony of organs, musclesand metabolism. Nearly ev-

erything that makes you, you happensautomatically. The regular beating ofyour heart is usually never noticed.Over 100,000 times a day, the heartbeats. When your heart does not beatlike it should it usually gets our atten-tion. Irregular heat beat or ar-rhythmia can be a serious, lifethreatening condition. Youcan prevent arrhythmia andmaybe even treat the prob-lem with nutrition.

The coordinated con-traction of cardiac muscleis controlled by specialbundles of tissue in theheart. Electrical im-pulses from the pace-maker trigger contrac-

tion of the heart. Thepace of the heart is in-fluenced by the auto-nomic nervous system.When you are scared or ex-ercise, the heart beats faster.When you are sleeping theheart beasts slower. But sometimes the heart’s timing is off.Everyone has experienced thatodd sensation in the chest when theheart “skips” a beat or “flip flops”.Some heart beat variability can be asign of good health. Well-trained ath-letes show the greatest degree of heart

beat variability. This is thought to bedue to the influence of the parasympa-thetic nervous system that encouragesrelaxation. Think of it as a high perfor-mance racing engine that has a roughidle but purrs at speed. People with theleast amount of heart beat variabilitymay be at risk for heart attack. Somedegree of heart beat variability is ben-

eficial but toomuch is aproblem. Acardiac ar-rhythmiaoccurswhenthe

heart

beattiming

is off. There aremany types of arrhythmia, some can belife threatening. An arrhythmia canonly be diagnosed by your doctor usu-ally by using an electronic monitorthat you wear at home.

The medications used the treatcardiac arrhythmia have a lot of sideeffects. Some research suggests thatcontrolling heart rate with medicationreduces rhythm problems but may notdecrease the risk of death. In any casenutritional supplementation can be ofbenefit and may help prevent or treatsome cases of arrhythmia.

The heart is controlled by the flowof ions in the pace maker and muscle.The movement of calcium, sodium andpotassium trigger impulses that pacethe heart and make the muscle fiberscontract. Obviously, anything that af-fects that movement of these ionicminerals can change heart function.Magnesium helps to balance calciumand is crucial for energy production.Some studies have found that as muchas 60% of Americans do not get

enough magnesium. Low magnesiumcan cause irregular heartbeat, musclecramps, tremors, anxiety and weak-ness. A dose of 300-500mg daily in di-vided doses is needed. Large amountof magnesium can cause lose stool. Ef-ficient energy production in heartmuscle requires coenzyme Q-10. Nu-merous studies show that CoQ10 canimprove the strength of heart muscleand can decrease blood pressure. Largedoses appear to be needed, as much as600mg have been used but this may bedue to the poor absorbability of manyCoQ10 supplements. Energy produc-tion and the flow of ion in heart tissue

keepyourheartbeating

By Dr. Charles W. Rice, Jr.Chiropractic PhysicianCertified Clinical Nutritionist

are affected by the cell membranes.The cell membranes are made of fats.The type of fats in the membrane af-fects the function. Fish oil providesEPA and DHA, essential fats that haveproven anti-arrhythmia properties.Daily doses of 1-2g of EPA/DHA fromclean and pure fish oil are needed.Flax oil will not do the job. Hawthornberries have been used therapeuticallyfor centuries. Modern research sug-gests that Hawthorn has cardio tonicproperties and may help in the treat-ment of arrhythmias.

Cardiac arrhythmia is not some-thing to be taken tightly. If you sus-pect that you have a problem, seektreatment right away. Do not try to di-agnose and treat yourself. Some beat-to-beat variability is normal but youcannot tell on your own. Athletes do

fall over dead from heart problems.Supplementation with magnesium,fish oil and CoQ10 can help improvehealth and may prevent cardiac prob-lems. These nutrients can also be takenwith medications to treat cardiacarrhythmias.

Dr. Rice is the director of TotalHealth Chiropractic Center in Tampa,Florida. Contact Dr. Rice’s office at(813) 269-0437 or [email protected] Dr. Rice isalso available to lecture to interestedgroups, call for more information.


By Hugo Rivera, BSCE, CFT

The question of how much genesplay a role in the success of abodybuilder is one that has been

heatedly debated for a few years now.In order to answer this question how-ever, one needs to first and foremostdefine what bodybuilding successmeans.

If bodybuilding success for you refersto the ability of increasing musclemass to the point that you becomemuch bigger than most around you,and losing body fat until you are atlow single digits (such as 6-7%), then Iam here to tell you that anyone can ac-complish that. Where genetics comeinto play is that your training partnermay do the same program that you aredoing and perhaps respond twice asfast to it as you do (or perhaps wayslower than you). I’ve seen people thatstarted lifting weights looking alreadymuch better than I did after 3 years ofhard training.

Typically, these people aremesomorphs, genetically gifted indi-viduals who gain muscle rather easilyand are always very lean (6% body fator even less). Some of them, no matterhow bad they eat, seem to just get big-ger in the muscle department and veryshredded. One of my best friends outthere has such a metabolism. If yousaw a picture of him when he startedtraining, you would think he had beenat it for at least 6 years.

Now, if bodybuilding success for youmeans winning a local bodybuildingshow, provided you gain enoughmuscle mass through the years andthen get down to 3-4% as you preparefor the show, you will most likely winas lower level shows are won throughmuscularity mainly (or how hard and

What Role Do GENETICS

Play In The Successof a Bodybuilder?

defined you look onstage; afunction of how low your bodyfat is). So again, genetics willonly play a role when it comesto how easy or hard it will be foryou to achieve the 3-4% bodyfat while keeping your musclemass. In this case, genetics willnot affect the outcome providedthat you are determined enough.

However, if bodybuilding successfor you means winning a high levelnational bodybuilding show and turn-ing into an IFBB Professional, thenhere is where I say that genetics doplay a role. At a high level nationalshow you not only have to be a bigguy, but your shape needs to be pleas-ing and your symmetry has to be im-peccable. In this case, it is best if youwere born with long muscle bellies.For example, while high calves can bemaximized in size they will alwayslook inferior to calves that are at-tached closer to the ankle and are de-veloped to the fullest. The same goesfor the rest of the muscles. In addition,at this level muscle shape is also aconsideration. Some people have whatjudges call very nice lines, which is aterm that describes how pleasing thephysique looks to the eye. ArnoldSchwarzenegger had very nice lines.However, some people, no matter howhard they try, may never attain theshape that the judges are looking forjust because of the way that theirmuscles are shaped. It is an unfortu-nate reality, no different than if some-one like me whose height is 5’4"would be trying to become a pro atbasketball. I can play basketball andmaybe win a game around my streetbut turning pro is a whole differentballgame (no pun intended). Some-

timeslife isjust notfair. Also, atthis level, mesomorphic guys willhave a very distinct advantage overyou.

In conclusion, I will share a story withyou. When I first started training I wastold that I had no genetics for body-building and that I would never haveany calves. I pushed myself to themaximum, pounding my calves with avengeance and now they are one of mybest body parts. As far as the rest of mybody, while I have to eat very cleanfoods year round (something that re-ally does not bother me) in order tostay at 6% body fat and have to do twosessions of 45 minutes of cardio in or-der to get down to a 4% body fat, Ihave surpassed all my expectations asto what I though I could achieve inbodybuilding. On 2001, after 11 years

of training I won a steroid tested show(statewide level) unanimously. On

2002 I took 4th on the Team Uni-verse (another tested show in NY

that is at the National level).These days I weigh 185 at4% and 196 at 6%. I mustsay that I am finally prettyhappy with how I look andthrilled of the fact that Ihave surpassed all of myown expectations.

So how do you know ifyou have good genetics?Push yourself to the maxi-mum day in and day outwith your training program,stick to your diet andsupplements regimen, restenough and keep this up forseveral years. By the timeseveral years go by, whileyou may or may not be able

to win a national bodybuilding showor turn pro, I guarantee that you willbe way ahead of what you thought youcould accomplish and certainly waybigger and defined than most aroundyou.

About The AuthorHugo Rivera, About.com’s Body-

building Guide and ISSA Certified Fit-ness Trainer, is a nationally-knownbest-selling author of over 8 books onbodybuilding, weight loss and fitness,including “The Body Sculpting Biblefor Men”, “The Body Sculpting Biblefor Women”, “The Hardgainer’s Body-building Handbook”, and his success-ful, self published e-book, “Body Re-Engineering”.

You can visit Hugo Rivera atwww.Bodybuilding.About.com andwww.HRFit.net.


By Russ Yeager, the Hardgainer

the hardgainer

I’m sure you have seen the numerous ‘Beforeand After’ physique transformation pictures inthe bodybuilding and fitness magazines and onthe internet. They seem to be everywhere,

right? You have probably even wondered if it is re-ally possible to make such a dramatic change inonly a few short months. I had my doubts as well;that is until I became one of those people in themagazines! That’s right, I was named 18-35 year oldclass champion in the AST Sports Science WorldChampionships physique transformation contest, al-lowing me to gain exposure in many of the fitnessand bodybuilding magazines and all over theinternet. How did I do it? Let me tell you first that ittook much more than a “magic supplement” and agood photographer. It was the most dedicated anddisciplined 13 weeks of my life, but it was all wellworth it when I was able to finally succeed in build-ing the type of body I have always dreamed of!Would you like to do the same? With the right tools,information, motivation, and dedication, you abso-lutely can!

Now, let me tell you right from the start thatmaking this kind of dramatic transformation (espe-cially in a 3-4 month time frame) is not easy at all! Ittakes a tremendous amount of hard work, dedicationand commitment on your part. I can’t emphasizethat enough so if you are not willing to put in thetype of commitment necessary then it is probablynot a good idea to embark on a transformation jour-ney at this time.

However, if you are fed up with mediocre or noresults and ready to get into the best shape of yourlife then read on, soak in the information, get moti-vated, get to work, and in as little as 12 weeks youcan be a completely different you!

1) Have a Reason WhyBefore you embark on something as dramatic as

a total physique transformation you have to have avery good reason “why” you are doing this. If not,there is simply NO WAY you will stick you yourplans and reach your goal. Period! The reason canbe to win a physique transformation contest, a body-

building contest, or to make your ex’s head spinwhen you see him or her at your reunion. It does notmatter what that reason is, only that it is important toYOU. Make sure you take the time to ask yourselfexactly why you are doing this, and be sure to re-mind yourself of this reason(s) throughout yourtransformation journey.

2) MotivationMotivation and your reason why work together

synergistically. Its great to have a reason why, butits important that you generate the type of motiva-tion necessary to make sure you follow through bydoing what you are suppose to do. Motivation is thereason that we get out of bed in the morning andstart our days. It is what drives us to get to the gymand work harder than the day before. Motivation isthe reason that great ideas are turned into great ac-complishments. Motivation is what drives us to getthings done!

3) Have a DeadlineIn order to make a significant physique transfor-

mation you MUST have a clear starting date and enddate. Trust me on this one! You don’t necessarilyhave to compete in a contest, but without a cleardeadline it is way to easy to get off track. Without adeadline it becomes much easier to have the piece ofpizza or cheesecake at dinner. Why not? You canfinish your transformation goal “a little later” thanplanned. You see where this is going? A firm dead-line creates focus and purpose. Focus and purposeproduces results!

4) Keep a Training JournalA training journal is a very valuable tool during

any health and fitness program. It allows you to ac-curately track your progress, but more importantlyholds you personally accountable for everythingyou do or don’t do. If you want to make a truly out-standing physique transformation then keeping atraining journal is ABOLUTELY ESSENITAL! If

you can’t discipline yourself enough to keep trackof your workouts and nutrition then you can forgetabout making the kind of transformation that hasfriends and family shocked and amazed at how in-credible you look. Review (or have your fitnesscoach or personal trainer review) your training jour-nal on at least a weekly basis as well. This will liter-ally force you to do what you are suppose to do be-cause who wants to let their fitness coach read thatthey are not staying on track? Once you get thehang of keeping a journal it actually becomes quiteenjoyable. You don’t have to stick to strictly sets,reps, and calories. Write about how you felt that dayor a particular challenge you overcame. A trainingjournal kept during a physique transformation canserve as an excellent resource for future fitness en-deavors, and can also be used to motivate others tomake their own transformation.

5) Controlling CaloriesTo make a truly amazing physique transforma-

tion you need to be very lean so that the body youhave sculpted with all your hard work is not camou-flaged by body fat. There are 101 different diets thatwill allow you to lose body fat and reach your goals,but the bottom line is that in order to lose fat you ab-solutely must consume less calories than you burnon average every day, every week, and every month.Carefully and honestly assessing your calorie intake,expenditure, and progress will allow you to makesure you are staying in a slight calorie deficit so thatyour body burns body fat as fuel.

These five tips offer a great start for your ownphysique transformation. There is no way I can in-clude everything in this one article, but you can getall 27 of my best tips in my new E-Book “27 Must-Have Tips For A Complete Physique Transforma-tion.” You can get your FREE copy by visitingwww.completephysiquetransformation.com.

Russ Yeager is the owner and operator of RussYeager’s Health and Fitness. For more informationvisit www.russyeager.com.


Osteoporosis is a very devastat-ing disease, however it is preventable. Here are some steps

you can take to decrease your risk ofOsteoporosis.

DietFirst let’s start with your diet.

Milk, Fish, Leafy green vegetables,soy, are a few of the good sourcesneeded to help fight Osteoporosis.

You need to build strong bonesand one way to do that is by drink-ing your milk. Low fat and skimmilk, nonfat yogurt, reduced fatcheeses are healthy sources. Forti-fied milk products have the vitaminD needed for proper calcium absorp-tion also.

Fish is also a good source andrich in calcium and vitamin D -canned sardines and salmon eatenwith their bone are rich in calcium,mackerel and other oily fish are richin the vitamin D.

Soy contains calcium as well asplant estrogens which helps main-tain bone density. You could substi-tute soy flour in the place of regularflour in different recipes. Soybeannuts is the better way to go instead ofregular peanuts. Don’t forget usingsoy cereal, soy cheeses, and soy milk.

You can use soy milk with yourprotein shakes but don’t overdo pro-tein. High protein can raise your ex-cretion of calcium and you shouldlimit yourself to the RDA of 63 gramsdaily for men and 50 grams daily forwomen .

Get your potassium, vitamin K,and calcium from leafy green veg-etables including broccoli and turnipgreens.

Caffeine should be limited dailyto the equivalent of three cups of cof-fee because it causes the body to ex-crete calcium more readily.

As scientists suggest to eat youronions due to a study in male rats.

Those rats fed one gram of dry oniondaily experienced a 20% reduction inthe bone breakdown process that canlead to osteoporosis.

ExerciseA regular exercise program in-

cluding lifting weights helps stop fur-ther bone loss and may be one of thefew ways to build bones as you getolder. You should exercise for at least30 minutes three times a week withwalking, running. weight lifting, vol-leyball, or aerobic machines.

Supplements

One of the most important supple-ments that plays a big role in prevent-ing osteoporosis is Calcium. 1,000mg. of calcium a day is needed for menand women during midlife. It will in-crease to 1,500 mg. and 2,000mg daily

after menopause in women and afterthe age of 65 in men. It is necessary totake a calcium supplement as most donot get enough in their diets. Calciumshould be taken in two or three dosesduring the day and preferable withmeals as the body can absorb only alimited amount of calcium at once andmake sure it contains vitamin D whichfacilitates the absorption of calcium.

Smoking , Excessive Alco-

hol, DepressionThe best thing to do if you smoke

is to QUIT. In older people, smokers

have up to 10% lower bone-mineraldensity which is twice the risk of spi-nal fractures and a 50% increase in riskof hip fracture. A study showed thatone in eight hip fractures in women islinked to long-term cigarette use and

fractures heal much slower in smok-ers and can even heal improperly.

Excessive Alcohol preventsyour body from absorbing calciumproperly and you should avoid ex-cessive alcohol.

Depression will cause yourbody to produce cortisol, a stress-re-lated hormone that saps mineralsfrom your bones. A study showedthat women with clinical depressionhad much lower bone densities intheir hips and spines.

Testing Osteoporosis:There are ways to test for Os-

teoporosis and a bone-density test isthe only way to predict your fracturerisk. Women over 65 years of ageshould take the test and alsoyounger postmenopausal women

with one or more osteoporosis risk fac-tors. This should be repeated everyyear or more after the initial test andthis will determine your rate of boneloss and help monitor prevention andtreatment efforts.

Signs can include a loss of one ortwo inches in your height on an an-nual basis. Most experts recommend(DEXA) test - Dual Energy X-rayAbsorptiometry test.

Always consult with a physicianbefore starting any exercise or dietprogram.

For more information please goto: www.sherrygoggin.com

by: sherry goggin


By: Skip La Cour

So, you want to earn a living as a pro bodybuilder? Well, join the crowd! There are literally thousands of men and women around the

globe who share that same desire. First of all, I wouldnever tell anyone not to follow their dreams. Justhaving a passion or a dream in your life makes youan amazingly unique person. Many people, unfortu-nately, do not have dreams, and therefore, can neverreally achieve true happiness in life. Consider your-self fortunate—you have a reason to energeticallyget out of bed in the morning!

EARNING A LIVING AS A PROBODYBUILDER

There is a popular expression that goes, “If youdo what you love, the money will follow.” But is thisalways true in the world of bodybuilding?

The percentage of probability is so incrediblysmall that you can make a living from bodybuilding.As a bodybuilder develops his or her physique, it isimperative that they develop their marketabilityalong the way. This is an important aspect often ig-nored by the vast majority of bodybuilders today.Not marketing yourself –correctly and consistentlythroughout your career—makes your chances evenless likely.

Let’s examine the financial opportunities of abodybuilder for a moment. First of all, it is an ex-tremely competitive sport. Amateur contests paynothing and photo shoots pay very little, or nothing.Becoming a professional, which will only beachieved by a handful of people, doesn’t necessarilyensure that you’ll earn a nickel. Out of all the com-petitors in the world, probably under 100 of themearn a paycheck for being a bodybuilder/endorser. Ittakes a unique individual to earn a living in thissport, not just a genetic freak.

CONTEST WINS DO NOT NECES-SARILY EARN ENDORSEMENTS

By all means, try to be the next RonnieColeman, Kevin Levrone, or Chris Cormier— butthey are in the genetically elite, the very top 1/10 ofone percent of the bodybuilders in the entire world.

Chances are, unless you have won some majortitles, it will not be your physique that will set youapart. As a matter of fact, if you are too outstandingof a bodybuilder, it could actually hurt your market-ability!

Supplement companies try to appeal to ayounger age group (ages 18 to 22) in most cases.This younger age group has usually been trainingless than 3 months and are at the very beginningstages of development. There is a new group com-ing into the market every day. Some opinions sug-gest, if your physique is too good, it will seem unat-tainable to them.

Even winning a major title will not necessarilydo anything for you. I was told of one particularNPC national champion—by two different supple-ment companies—who after winning this nationaltitle, went out soliciting endorsements. He calledthese companies and told them who he was and thathe used their products. Of course, these companieswere happy this champion was using their products,but as soon as the conversation turned into any typeof a paid endorsement, it quickly ended. These com-panies were actually offended that this gentlemaneven had the audacity to ask for money.

MARKETING YOURSELF: FINDINGYOUR SPECIAL NICHE

I met Ron Harris, the associate producer forESPN’s American Muscle Magazine back in 1993when I competed in the Musclemania Natural Body-building Championships. Ron and I quickly be-came friends and there isn’t a better person who un-derstands the “ins and outs” of marketing body-builders. One of his duties for the television show isto attain talent presentable to its national audience.Ron has seen many bodybuilders come and go in

his tenure. He has seen many market themselves welland many fail miserably. I have been lucky enoughto have Ron advise me in many of my bodybuildingcareer decisions and his wisdom and experience hasbeen tremendously beneficial.

Here is what Harris had to say about this sub-ject: “There are so many awesome physiques just inthe United States. Truthfully, there are probablythousands of bodybuilders out there now that havefar surpassed even the King of bodybuilders, ArnoldSchwarzenegger. And as we all know, Arnold wasgiven the royal treatment for his bodybuilding ac-complishments. Joe Weider brought him to America,set him up with a car and apartment, and allowedhim to train and eat so he could become the greatestcompetitor of his era. Therefore, our modern-daybodybuilders reason, their super bodies should war-rant an equal display of financial gratuity.”

Harris continues, “But look at the situation in1968. Did Joe Weider bring Arnold out to Californiaand give him a contract just because he thought hehad a great physique? Of course not. It was becauseArnold could sell magazines and supplementsthrough the combination of his muscles, his hand-some face, and his charismatic personality. Then, asnow, legions of young men wanted to be likeArnold. People were drawn to him. And that drawtranslated into sales, pure and simple, for the Weidermagazines and products.”

Step back for a moment and put yourself inplace of a supplement company owner. To help gen-erate a strategy, ask yourself, why you are so spe-cial? What makes you unique? Most importantly—because businesses are in existence to make aprofit—how would you increase the sales of thisproduct?

“You would not believe the amount of peoplewho call for sponsorship — men or women, from theamateurs to the pros,” says Angela Frizalone, incharge of advertising sales at TWINLAB. “A verysmall percentage of them have anything unique tooffer. You have to have an angle, “ she continues.

How To Turn Your PassionFor Bodybuilding Into A

Career OpportunityBy Skip La Cour2x NPC Team Universe Overall Champion5x NPC Team Universe Champion


Many bodybuilders take the same, typical ap-proach for attracting endorsements or sponsorship.They thumb through the current issues of the body-building magazines, page by page, and compile theaddresses of all the supplement, equipment, andclothing companies, and send them a letter, theirphoto—and a request for endorsement. What theydon’t realize is that’s what 99.9% of the bodybuild-ers in the world do also. Most supplement, equip-ment, and clothing companies have literally hun-dreds of letters just like this every year. MikePendergrass, former owner of the now defunctLiftMaster training straps, once revealed to me, “Idon’t even look at them (the sponsorship request let-ters). They go right into the trash can.”

And don’t think being natural or drug-freemakes you unique. The overwhelming majority ofletters are from natural bodybuilders! They empha-size the fact that they are natural by putting thewords “natural,” “drug-free,” or “drug-free for life” inCAPITALIZED, bold, italicized, underlined, or ALLFOUR different styles.

Marketing can be defined as a strategy to sell aperson or product. Marketing is finding and exploit-ing your special niche. What can possibly be so spe-cial about doing what 99.9 percent of what everyoneelse is doing?

VIEWING YOURSELF AS A PRO-SPECTIVE EMPLOYEE

Instead of believing so much in the saying, “Ifyou do what you love, the money will follow,” yourcreed should be more like, “You can get everythingyou want in life—if you just help enough otherpeople get what they want.” A phrase I have adoptedfrom motivational speaker, Zig Ziglar, many yearsago.

Think about it for a moment, what you are doingis applying for a job—trying to get hired as an em-ployee for a particular company. Approaching it fromthis angle, what would you want from an employee ifyou were an employer? In priority, you would prob-ably want signs of good character such as integrity,honesty, a great work ethic, politeness, and someonewho treats other people with respect. If you agree,you will notice that having a great physique wouldbe considered a very low priority for the owners ofthese companies on their criteria to select potentialemployees. Unfortunately, the vast majority of body-builders have this concept totally reversed. They ei-ther imply or actually state, “Hey, I’ve got a greatbody, give me free stuff!” I’ve got news for you,buddy, there’s thousands of people out there as bigor bigger! I don’t need to tell you that this method isusually unsuccessful.

You must step inside the supplement companies’minds—in “walk in their shoes,” so to speak. If youowned a small supplement company, would you payShawn Ray $50,000 to pose for an ad? Shawn woulddefinitely be deserving of this with all of his accom-plishments. Or would you get “no-name” who wouldbe ecstatic about doing it for free — simply for thepublicity? Even though his physique would not benearly as good, using Shawn Ray would mean youwould have to sell about $100,000 worth of product— just to break even.

So, you think you have what it takes? Great!How are these companies going to know it? Howwill you communicate the tremendous opportunityyou have to offer this company? You must develop amarketing plan and develop it early in your quest —if you are to fulfill your dream of earning a living asa pro bodybuilder.

THE RIGHT ATTITUDEHere is a situation that I witnessed a couple of

years ago. As I was solidifying a deal with the ownerof a clothing company, he wanted to let me know,that, although we were going through with the deal,he had reservations about dealing with bodybuild-ers. He believes most of them have a bad attitude.We were talking forover five minutes when,a recently turned probodybuilder, walkedright into the middle ofour conversation. Heleaned up against thetable to interrupt andsaid, “Hey, I wanted toknow if you guysneeded any models.”The owner of the com-pany, dumbfounded bythe gentlemen’s rude-ness, said he should try talking to an agency. Thebodybuilder quickly retorted, “I did — and he saidto come talk to you.” Not knowing exactly what tosay, he stood silently. The bodybuilder offered,“Well, can I give you my card?”

As he walked away, the owner looked at me andsaid, “That is exactly what I am talking about.”Needless to say, that bodybuilder did not make a fa-vorable impression. I can safely assume he probablywon’t be getting an endorsement contract from thiscompany. To make matters even worse, after walkingabout 20 feet away, he turned around, walkedback—interrupting our conversation again withoutexcusing himself—and said, “Oh, the reason I amtelling you that now is because I am in shape rightnow.”

At bodybuilding contests or gyms, I see body-builders approach ESPN’s American Muscle Maga-zine producer, Lou Zwick, and Harris, all the time.The bodybuilder tells the two of them how they arehuge, and should be on the show. Lou and Ron areso numb to this occurrence now it “goes in one earand out the other.” If these bodybuilders even knewthat being big wasn’t an important prerequisite, Ithink that they would reconsider how they addressthis situation.

And don’t think that once you’re a pro thingschange. Even pros need to realize that they are re-placeable. If you don’t think so, try naming five pro-fessional bodybuilders who are still in the sport, do-ing well, that competed in 1986—just a little over adecade ago. There will always be a new “flavor ofthe month”—a new commodity or a new rising star.

It is also important to remember that some com-panies are simply just not interested in signingbodybuilders to endorsement contracts or even pro-viding free product. This was the case in LiftMasters’situation. But just because they are not interested

now, doesn’t mean that they can’t be convinced ofthe opportunity you can provide for them.

Most supplement companies today are veryprofitable. In other words, they are already doingvery well without you. And, they aren’t usually inthe business of just handing out free supplementsand/or cash. Why am I throwing that in? Because Ifeel you must know everything that you’re upagainst in order to discover the strategies that willhelp you reach your goals!

EARNING EXPOSUREWhen it comes to marketability, the name of the

game is exposure. To earn exposure, winning a con-test can be very helpful—but it is not the ultimate

vehicle.Getting your

picture published inthe national maga-zines is. Very fewphotographers, es-pecially the topphotographers forthe national body-building maga-zines, will go toamateur showsaround the country.Getting in contact

with some of the best photographers is a very impor-tant aspect in getting this much needed exposure.But how do you get these photographers interestedin shooting you? The keys are finding out who theyare and where they live. Next, send them pictures ofyourself in great shape. Include when you can travelto them if they are interested. If they see someonethey like, something in that person that will be ben-eficial to them, or something they can sell to themagazines—they will be more than willing to get intouch with you. Since selling pictures of you wouldequate to dollars in their pockets, they will be moti-vated to photograph the most marketable body-builders.

You will have to conduct these photo shoots forfree. Any bodybuilder, unless you are a high-levelamateur or pro, should not expect any type of com-pensation for these photo shoots. Also, be aware thatat all costs incurred — airfare, hotel, rental car, etc.—are at your expense. Getting that publicity will notonly take a great physique and getting the right con-tacts, it will take a certain financial investment.

Once you have been published in a magazine, itis important to use that as a stepping stone to:

GET EVEN MORE EXPOSURE, ORGET THAT EXPOSURE AS A VE-HICLE TO INTRODUCE YOURSELFTO COMPANIES.

Photographer, Jim Amentler, often talks of beingapproached by many frustrated bodybuilders. Theywonder why they are not getting the publicity they

“You can get everything youwant in life — if you just helpenough other people get whatthey want.”—Zig Ziglar

continued on page 56


On May 13th 2006, 58 competitors came

to Peoria, IL to compete in the 11th an

nual NGA Heart of America Natural

Classic. This was the biggest show in

the 11 year history, and has become one of the pre-

mier drug free events in Illinois. Every single com-

petitor had to take a polygraph and urine test to in-

sure that they are 7 years drug free. The show is a pro-

qualifier in the NGA, with pro-cards being handed

out to the overall winners in Men’s bodybuilding,

women’s body building and women’s figure. Awards

were given to the top 5 in each class, as well as best

body part awards and best poser awards for Men and

Women. Overall winners also received a gym bag full

of $300.00 worth of supplements, etc. Guest poser was

NGA natural pro, Earl the Pearl Snyder. This was out

largest figure class ever, with 20 competitors in the

figure. There were enough women in the figure to have

3 height classes and a master’s figure class as well.

Promoters John Abraham and Brad Schupp brought in

3 NGA Pros to the judge’s panel, headed up by Robert

Green, Natural NGA Mr. Universe. Over 700 people

came to watch the night show, a record crowd, to cheer

on these great drug free athletes.

After the great day, a free buffet and party was waiting

for the athletes. Everyone came to eat and enjoy the

camaraderie of a Natural Show. The stage is set for

2007. May 12th in Peoria, IL. It promises to be bigger

and better than ever. For more information contact

John Abraham at [email protected] or go to

www.hoanaturalclassic.com.

Get more in depthcoverage on ourwebsite atnaturalmuscle.net


by David Norrie

a rookie

When I walked into my hotelroom at the Hyatt in downtown Miami for Muscle

Mania, I put down my bags, took offmy shirt and the first thing I did waslook into the mirror. A step to the left,and another backward and there I was,in the perfect light. A universal feel-ing of happiness overcame me. Sixlong weeks of training, cardio anddiet all coming together in the perfectlight, seeing lines and cuts I didn’tknow I possessed.

I hadn’t even stepped on stage formy first competition and there I wasalready asking my friend Corey whenthe next show was coming up. “Heythis bodybuilding thing might be ad-dictive,” I thought.

I was green. Arookie. There wasthe urge to work-out before I wentto bed and againin the morning.Corey had done adozen shows. HereI was drilling himwith questions;‘can we eat?’.‘What can we eat?Carbs? More pro-tein?’ Do we trainheavy? Do we lift atall?

He was ready toslap me I was so anx-ious. But you getyour body to thispoint where you feelyou’re at your best,an absolute master-piece, and there is this fear that onewrong move and you’ll wake up look-

ing like Charles Barkley in-stead of Charles Atlas.

EGO TRIPI don’t know anyone

who is into fitness competi-tions or bodybuilding whoisn’t somewhat narcissistic. Itkind of goes with the terri-tory. A hearty ego helps. Buttell someone you’re going toput them in a hotel with 400of the best physiques in thecountry and they’d be lying not to ad-mit it is more than a little intimidating.

Sitting alone during registrationyou can’t help but look around andsize up the competition. Funny how

some go with minimal clothes andsome choose to cover up completely.But I realized it was very likely that

everybody in the room was goingthrough the same thought process.

There was even more sizing upbackstage getting ready. Although themind is intoxicated as the result of awacky diet there is plenty of alonetime to wonder what you could’vedone differently. Did I train hardenough? Over train? Second guessingyourself will do you no benefit at thisjuncture.

At this point though the faces area little more familiar and the downtime, which there is plenty of, has fos-tered more than enough opportunityto get to know your fellow competi-tors. It is then that you discover de-spite different nationalities, bodytypes and hometowns that we’re allmore alike than different. The guyyou pegged as an eccentric egoma-niac is actually pretty down to earthand humble and you wish one an-other the best of luck.

STAGE FRIGHTThe distinctive smell of pro tan

permeates the air as gym bags lie scat-tered among the room. Marie Corp ser-geants haven’t seen this many push-ups being done at once. It’s go time an

we are all trying to get that perfectpump.

Remember to flex even themost obscure of muscles. Try tomaintain a smile at the same time.Don’t fall or enter the stage out ofturn. Wait a minute, I thought thiswas supposed to be a mindlesssport? My mind was going crazy. Ina couple minutes all the hard workwill unfold. Seems a bittersweetending to six weeks or training.Sixty seconds on stage.

While you wait behind the curtainpart of you wants to go out there andsoak up the applause and another partjust wants to get it over with and eat.

Once I stepped on stage I felt thatrush of adrenaline. Confidence over-whelmed me and it all came together.Working as a sports reporter I had cov-ered several competitions in my home-town of Miami always wondering whatit felt like from the other side. Now Iknew the feeling and the emotion thatfuels competitors.

I didn’t win. Didn’t even make thetop 10. But when I returned back toTampa and my friends asked me how itwent I said with confidence, it was ex-cellent and I won a personal victoryjust by making it to the stage. Andthat’s the honest truth.

In my opinion there are a smallpercentage of elite bodybuilders whogo out expecting to win and relyingon victory for their livelihood. But inmy journey into this world of physicalperfection I found that the majoritycompete for the sake of competitionand expect nothing more than to enjoythe fruits of their labor. Satisfactioncomes in that one brief moment inwhich perfection can never be touchedbut comes within arms reach.


to my worldto my worldto my worldto my worldto my worldinterview and photos by:

Dr. “Coach” Atherton

KOYA WEBB

This month I feature an ath-

lete and model whose poten-

tial is unlimited, and I do not

say this lightly! Koya Webb is

one of those people that de-

mands and keeps your atten-

tion. I now have shot her on 3

different occasions and the re-

sults are impressive, to say the

least!. Last year at Fitness Uni-

verse, I was shooting next to

a lady that kept telling me that

her niece was someoneI need

to shoot. Turns out, when

Koya came on stage, she pulls

my shirt and exclaims, “That’s

her, that’s my niece – you need

to shoot her!” Turns out, Koya’s

Aunt was correct and I did

shoot her later in my studio in

Great Falls, VA. I am confident

you will like the results. Wel-

come to MY WORLD

Marital Status: Single

Education: Bachelor’s in Exercise Science

Minor in Business Administration

Age: 24

Height: 5’11”

Weight: 150


What do you consider your greatesttriumph(s);My greatest triumph is realizing mypurpose in life which is to be mentally,spiritually, and physically fit

List your competition(s) awards and/or athletic achievements?Fame Sunshine State Figure Cham-pion, March 2005 (WNSO PRO)Fame Sunshine State Fitness ModelChampion, March 2005 (WNSO PRO)Missouri Valley Conference Championin High Jump. Pentathlon, andHeptathlon 2004Ultimate Fitness Events 2006, winnerof Bikini and Model.Academically or athletically?Graduated Magna Cum Laude fromWichita State University with a majorin Exercise Science and Minor inBusiness AdministrationCertified Personal Trainer with the Na-tional Association of Sports Medicine

What do you do for a living?I’m currently a personal trainer/lifecoach with Lifestyle Revelations, apublic speaker, strength, conditioning,and lifestyle coach for the San DiegoSiege, Model, Actress, and prepare ve-gan and vegetarian foods at RanchosRestaurant. I work in Los Angeles andSan Diego, CA.

How/Why did you get involved in fit-ness?I won the figure and fitness model di-visions at the WNSO FAME SunshineState competition in Miami, FL inMarch 2005, this was my first intro-duction to the fitness arena. I’ve al-ways admired sculpted bodies and afellow aerobics instructor (Sandra Au-gustine) told me I should try figurecompetitions. I was skeptical at first,but thought it would be a great way tomeet other fitness professionals andshare my fitness ideas with others

Favorite book, movie, cheat food?My favorite book is the BibleMy favorite movie is ChicagoMy favorite cheat food is granola

Who influenced you the most athleti-cally, Academically?Athletically, Jackie Joyner Kersee in-fluenced me the most because she wasan awesome athlete and a wellrounded personAcademically, no one really influ-enced me, but I began in the McNairScholars Program at Wichita Stategive me a chance to write and pub-lish journals as well as speak in myfield of study

Who do you admire the most?Female?I admire Oprah Winfrey the most be-cause she has been through a lot, butcontinues to give, love, and thrive de-spite every set back she’s faced with.She’s is the epitome of a beautiful per-son.Male?I admire Nelson Mandela because hehas been through the very worst times,but he inspires me because he contin-ues to love everyone, even those whohurt him. He is a true healer of theworld, truly a great man.

What did you think about your firstcompetition?I think it was amazing! There were somany beautiful women there and theywere all so helpful. It was my first fig-ure competition, so they helped mewith poses after convincing me I hadenough muscle to do the event. Imissed my flight and ended up sleep-ing in my car because I was too triedto check into a hotel, bought my out-fit the morning of the event, and en-tered the figure competition at the lastminute. Looking back on it all, I en-joyed every minute and I think thethrill of it all helped me win.

Who do you wantto emulate?Athletically?I want to belooked atas a versa-tilehardworkingathletewith myownstyle. Iwant

to be unique so, I admire athlete’s whomade a name for themselves being dif-ferent like Jackie Joyner Kersee, LisaLeslie, Serena Williams, and ModonnaGrimes. These women athletes are en-trepreneurs as well as beautiful peopleand that’s how I view myself.

How do you want to be rememberedas an athlete?I want to be remembered as deter-mined, friendly, and a strong competi-tor

What traits do you value the most?I want to be remembered as Honest,open minded, Fit, and Friendly charac-ter

What do you see that is good in Fit-ness today?I see Fitness experts focusing more ona lifestyle change and that’s the bigkey

What needs to change in Fitness to-day, in your opinion?Sometimes politics play a big role andtime in the industry denotes success orrespect. I think every athlete should bejudged as if it was their first time onstage or as a veteran in the industry.

What would you like to say to thereaders of NMM?

Natural is the way to go because itnot only helps you look great, youalso reduce stress, and strengthenyou bones. No one should usedrugs because it will hurt you inthe long run.

If you could thank 3people in your life, who

are they and why?I would thank my Momfirst for raising me andteaching me values inlife that will never beforgotten.I would thank my dadas well for providingfor me and teaching methat nothing in life is

fair or freeI would also like to thank

Oprah. Reading her firstbook inspired me and

changed my life in ways noone may ever know.

What is your passion?My passion is adding a little joyto the world and letting God’slight shine through me in fitnessand entertainment

Sum up your philosophy of fitness/athletes in one sentence, what wouldit be?My philosophy of fitness and athleticsis to get stronger mentally, spiritually,and physically everyday.

What else do you want the readers toknow about you? Do you have anyother comments?Drop by my websitewww.koyawebb.com and let me knowwhat you think. Live like you’re neverbeen hurt, enjoy life, and strive to be alittle fitter everyday


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Russ Yeager’s Complete Physique Training Video

55Natural Muscle August 2006Sean Sullivan Kerry SearightAisha Jackson


with what you need to grow and thriveduring your time on this earth. Maybeyou’ve made decisions that weren’tunderstood and sacrifices that weren’teasy when you could have sold out orgiven in or given up. Maybe you con-tinue to walk down that road less trav-eled with unwavering conviction—your eye remaining steadfast on theprize. Maybe you deserve to giveyourself some acknowledgement forthe person you’ve become and whoyou are today. Maybe you can be alittle kinder to yourself and not be soquick to get down or feel unworthy ofsuccess and happiness. Maybe youcan. Maybe you will.

Honing in on focus and pur-pose—My move has come right inthe midst of a huge professionalproject. It has happened at the mostcritical point and has certainly made itthat much more difficult to press for-ward. With everything so upside downit’s easy to get distracted, lose ground,and lose sight of the goal. As over-whelming as this move has been, it isno excuse to drop the ball on the restof life. In fact, it’s the perfect opportu-nity to evaluate where I am, where Iwant to be, and what I need to do toget there. I have to look at the long runand all the positive gains. I can’t allowthe upheaval of a move to get in theway. It’s merely symbolic of any inter-ruption or intrusion we face during thejourney.

Where is your life headed? Do youhave a goal or a plan or something youwould rather be doing? Are you allow-ing outside influences, inward doubts,or overall demands and distractions oflife to thwart those plans or blur thosedreams. Stay true to yourself and stayfirmly on the path. If you stray, don’tgo too far— get a grip on yourself andget back in step. Keep at it and neverquit.

I’m officially in my new place andeven though the transition was tough Ilove it and am thankful for the experi-ence and the lessons learned. Whetheryou move or not everybody’s closetneeds cleaning. Everybody’s life de-serves a closer look. Take a look atyour life. Look into your closets andbeyond. Do the work it takes to cleanthem up and clean them out. Take thetime it takes to fix what needs fixing,change what needs changing, and get-ting the rest in tip top shape. Take aninventory of what you have and whoyou are. Decide what it is that makesyou tick. Determine what it is thatgives you joy. Clear your life of theclutter and the chaos. Put your life inorder and into motion. Clear the wayso you can see where you’re going andmaybe then you’ll be able to head inthe right direction.

Pz is a motivational writer spe-cializing in the area of relationshipsand the human condition. Have an is-sue or topic you’d like to feature?Contact Pz with ideas, questions orcomments: [email protected] .

feel they deserve. Amentler states theseare the same bodybuilders that arenever available for photo shoots. Whatoften happens is that a bodybuilderwill train hard and diet meticulouslyfor 8 to 12 weeks, win a show in awe-some shape — then immediately goback home, gorge himself, and losethat conditioned body — before get-ting in front of any photographers.Bodybuilders need to realize that it isessential to be photographed in thebest shape possible. This may requireyou to do photo shoots a couple ofweeks before your show— no matterhow mentally tired and nutritionallydeprived, or how weak you feel.

DEVELOPING A MARKET-ING GAME PLAN

Here are a few suggestions for de-veloping a marketing game plan:

Honestly assess your strengths andweaknesses. Not only physically, butalso in terms of your character.

Define what is your “unique pointof difference,” or that one certain thingthat separates you from the thousandsof others. Do this as early as possiblein your career.

Aggressively market, or sell, your-self according to your strengths. Im-prove on your weaknesses, or evenplan a way of disguising them.

When you are convinced that youare a worthwhile “employee” candi-date, approach these companies andlet them emphatically know what youcan offer them and why you feel theywould profit ten times as much as theyinvest in you.

Get their attention! Try to be cre-ative in your approach. (Remember,you are competing against literallythousands of other bodybuilders whohave the same intentions as you do.)

Get in front as many cameras aspossible. Set up photo shoots in thebest shape possible to get yourself inthe magazines. Use this exposure toearn even more exposure.

SUMMING IT ALL UPIn conclusion Ron Harris adds,

“The concept of getting ‘somethingfor nothing’ is a well-known myth. Ifyou are a bodybuilder and plan to getmoney handed to you simply becauseyou’ve crafted a great physique, you’regoing to be buying your chickenbreasts with food stamps prettyquickly. Rather than asking what themagazines, supplement manufacturers,or clothing companies can do for you,ask what you can do for them. Are youthe best in some specific field, i.e., thebest natural bodybuilder, (like Skip LaCour or Chris Faildo) or the best-look-ing bodybuilder? (Mike O’Hearn andFrank Sepe are two examples). Do youhave a unique theory with a largegroup of followers? (Mike Mentzer)There has to be something uniqueabout you other than the fact that youhave a great body. Today, a lot ofpeople have great bodies.”

It is important that you are opti-mistic, patient, and persistent in yourpursuit. Only a very few will be luckyenough to garner such opportunities.With the right perspective and gameplan, you will greatly enhance yourodds.

Think BIG and Good luck

pzcontinued from page 26

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