Michigan State University Michigan State University

Women’s Women’s Basketball Basketball

Michigan State University Michigan State University

Women’s Women’s Basketball Basketball

The New Media Brand ManifestoThe New Media Brand Manifesto

NMDL Assignment 10- April 2010NMDL Assignment 10- April 2010

Created By: Audrianna SibiskiCreated By: Audrianna Sibiski

The New Media Brand ManifestoThe New Media Brand Manifesto

NMDL Assignment 10- April 2010NMDL Assignment 10- April 2010

Created By: Audrianna SibiskiCreated By: Audrianna Sibiski

MSU Women’s Basketball Overview

What can we do to increase student participation? How can we raise awareness of the FREE TICKET option to attend a women’s basketball game?

Campaign Objective

To create a campaign to raise awareness to the MSU student

body of the option to attend a women’s basketball

game FREE of charge to increase student participation

at home games.

Slogan: If You’re A Student, Your FREE!

Brand Manifesto

Problem: Low student participation at home gamesSolution: We will target MSU students through digital technology (mobile devices and laptops)

Public Relations

1) Participate in the Izzone campout2) Blog about experience3) Upload videos to webpage4) Include option to purchase women’s basketball ticket package

Social Media Strategy

Blogging

1) Create women’s basketball blog and add to webpage2) Include individual coach and player blogs

Search Engine Optimization

•Improve SEO for MSU Women’s Basketball•Use player Twitter and Facebook to promote page

•Choose articles from webpage and DIGG, Stumble and save to

Delicious•Optimize for KEYWORDS related to class site•Choose keyword phrases

•Include links to Webpage on all social media and blogging sites

Media Flight Plan/Measuring Effectiveness

Suggestions

•Renovate webpage- make more appealing!

•Add blog roll, Twitter, Facebook, and YouTube links.

•Direct link to personal webpage