nmdl final

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Kleenex Shelby Exel NMDL Final Presentation

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Page 1: Nmdl final

KleenexShelby Exel

NMDL Final Presentation

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History 1925 Kleenex was advertised in Ladies

Home Journal; marketed towards women only

Kimberly- Clark corporation is the creator of the original “Kleenex” brand

The word Kleenex is now used to describe any facial tissue

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Expanding the Brand!

Our goal is to expand the brand using digital marketing

There are many facial tissues but I want Kleenex to be on top!

Creating a signature phrase or icon will help spread the brand

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Target Audience Men AND Women over the age of 30

They are more likely to have families to take care of

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Big Idea Kleenex would be based more towards

families

Women and men over 30 can relate to family based ads

Using children can catch peoples hearts

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KPI Sales would prove how my digital

marketing is affecting the campaign

My main goal would be to make a profit while outselling other facial tissues

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Twitter Twitter is a fast and cheap way to advertise

Interacting with twitter users catches peoples attention and sets you apart from other Twitter users

Retweets help easily spread your brand

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Blogging Blogs are a great way to get feedback

I would interact with bloggers to see what they want out of my product

Negative feedback will only help you

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Facebook Facebook is an easy way for people to “like”

a brand

Once the brand is “liked” small ads will show up on peoples screens

Facebook can be used to share comments about the brand and to

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YouTube YouTube can be used to show off

commercial

Contest can be created to advertise Kleenex

30 second ads before videos can be created

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Budget Kleenex now = $51 million

My Kleenex campaign = $30 million

Commercial fees = $110,000.00 per commercial

The main goal is to spend less then the brand does now and to create a larger profit

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Keep It Clean, Use A Kleenex!