Jenna OttingNMDL Summer 2011

HISTORYNordstrom, Inc., is a leading fashion specialty retailer founded in 1901.

Individual departments focus on the individual lifestyles of the customers.

Philosophy: offer the customer the best possible service, selection, quality and value.

PRODUCTS

• Designer Collections and Luxury Brands

• Women’s, Men’s, Juniors, and Kids Apparel, Shoes, and Accessories

• Cosmetics and Fragrances

• Home Accessories, Bedding and Seasonal Gifts

COMPETITION• Macy’s, Saks Fifth Avenue, Barney’s, Kohl’s, JC Penney

• Nordstrom stays ahead with extraordinary customer service

• Nordstrom believes you need to be humble in your service

• Competition has more online advertising and Nordstrom needs to improve

TWITTER

Followers: 131,947Goal: 300,000

FACEBOOK

Likes: 882,627Goal: 2,000,000

BLOG

• Link to Facebook, Twitter, YouTube, and Home Page

• Increase brand awareness

• Promote upcoming sales and new items

YOUTUBESubscribers: 1,390

Goal: 3,500

Views: 70, 036Goal: 300,000

TIMELINE

• Gain more followers online before Christmas shopping begins

• Increase brand awareness and online advertising before Anniversary Sale August 2012

METRICS OF SUCCESS

• Monitor increases in Likes, Followers, Views, Subscribers

• Use sites such as Hootsuite to track traffic on pages

• Watch sales patterns from this year compared to next year