nmhc and naa presentation by seventwenty strategies
TRANSCRIPT
National Multi Housing Council & National Apartment Association
NMHC & NAA
Agenda
SevenTwenty — Your strategic partner
Phase I Recommendations — 2014 – 2015
Phase II Recommendations — 2016 & beyond
Your Leadership Team
Case Studies — Showcasing our strategies in action
Questions / Discussion
NMHC & NAA
NMHC & NAA
NMHC & NAA
We are an award-winning public relations firm specializing in integrated advocacy and marketing campaigns
27 of the Fortune 500
NMHC & NAA
What We’re Known For
AWARD-WINNING CREATIVE Engaging web design Compelling video Mobile, social & print
ONLINE & OFFLINE DIALOGUE Research-based methodology Ability to engage multiple audiences Leverage multiple mediums
INTEGRATED CAMPAIGN SOLUTIONS
Comprehensive, in-house offerings
Deep digital roots Scalable, easy-to-use technologies
NMHC & NAA
Why SevenTwenty?
14 YEARS
WEB, DESIGN & VIDEO
Developing strategic online
solutions for leading brands
MAKING DATA
COMPELLING
Award-winning, in-house
ESTABLISHED RELATIONSHIP NMHC & NAA
INTEGRATED ENGAGEMENT
PROGRAMS
Develop & manage
that resonates with stakeholders
NMHC & NAA
Strategic Approach to Design
Outline exact navigation links & visual overview of website components, hierarchy & relationships
NEEDS ASSESSMENT
STRATEGY & PLANNING
NAVIGATION &
WIREFRAMING
INFORMATION DESIGN STAGE FULL
DESIGN STAGE
Provide strategic insight, recommendations, timeline
Work with NMHC & NAA to develop comprehensive understanding of campaign goals and objectives
Design a series of mockups demonstrating placement, interactivity, flow between pages
Provide final branded visuals in comps for client review
NMHC & NAA
From Design to Development Features of our CMS
Encompass 720 Where everything lives.
People
Message
All tools work seamlessly together to
share data. Forms
News
Branded e-mail communications
Collect, store & track their activity
Review & publish relevant RSS news
feeds
Survey users for info to shape your strategy
One place to manage your website—from the front
and the back.
NMHC & NAA
From Design to Development Features of our CMS
Streamlined Control Panel
NMHC & NAA
From Design to Development Features of our CMS
Easy-to-publish Content Editors
NMHC & NAA
Phase One 2014-2015 Telling the Apartments Story
Bring video front & center Statistics show that people watch and are likely to share web video. We bring it front and center to more quickly and easily tell the apartments story.
NMHC & NAA
Phase One 2014-2015 Telling the Apartments Story
Get data proper attention & add depth to the story Turn featurette into sharable nuggets.
These are easily shared across social media, in e-mail, etc.
NMHC & NAA
Phase One 2014-2015 Telling the Apartments Story
Highlight district data & encourage sharing The district data pages and PDF downloads will still be available on their subpage.
For more exposure, they will be featured on the homepage through info tiles and on social media by adding easy share buttons.
NMHC & NAA
Add compelling photo & video content
Tell real stories with real faces
Create an amazing online experience using forward-thinking features Expand map to include national, state, district & market level with more data points
Phase Two 2016 & BEYOND The Story Comes to Life
NMHC & NAA
We add depth to the existing apartments narrative. We Live Here Renters talking about why they love being renters. We Spend Here Show neighborhood economic impact.
Phase Two 2016 & BEYOND The Story Comes to Life
NMHC & NAA
We add depth to the existing apartments narrative. We Work Here The faces who keep apartment buildings running smoothly. We Build Here Highlight unique ways the apartment demand is being met through construction.
Phase Two 2016 & BEYOND The Story Comes to Life
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016
research
We Live Here
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016
research
We Spend Here
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016
research
We Work Here
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016
research
We Build Here
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016
research
We Vote Here
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016
CANDIDATE VISITS TO APARTMENT COMMUNITIES
DOWNLOADABLE GUIDES
EARNED MEDIA WITH CANDIDATES
AND RENTERS IN TARGET MARKETS
RENTER CIVIC ENGAGEMENT
ACTIVITIES
We Vote Here
EARNED MEDIA WITH CANDIDATES
AND RENTERS IN TARGET MARKETS
NMHC & NAA
Phase Two 2016 & BEYOND Election 2016 & Beyond
We Act Here
NMHC & NAA
Your Leadership Team
NMHC & NAA
Case Study We Work For Health Pharmaceutical Research and Manufacturers of America (PhRMA)
NMHC & NAA
Case Study Target
NMHC & NAA
Case Study National Council of Textiles Organizations (NCTO)
NMHC & NAA
Case Study American Osteopathic Association (AOA)
NMHC & NAA
Pricing Summary
Phase One Website Design & Development Estimated at $32,200
CMS Website Hosting & Maintenance $7,800 annually
Ongoing Support & Content Updates Starting at $1,125 monthly
Phase Two Recommended Monthly Service Retainer