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Business Communication and Etiquette

Q.1 Specter Global Ltd. had been a business leader in the software industry. However due to increased competition and market conditions, they were constantly losing talent due to attrition. The leadership focused their efforts on building an employee engagement strategy to retain their top talent. They conducted a focused group discussion last year and invited participation from all departments to provide their inputs on what steps can be taken by the organization & HR to improve the employee morale and working conditions.

The activity yielded some very insightful results and now it was up to the management to implement these suggestions. However, due to lack of resources and necessary support in implementing the change, another year passed by and no significant employee engagement initiative could be rolled out.

In the first quarter the organization won a couple of prestigious projects and were excited that this is the perfect opportunity to regain their leadership position in the industry. Appraisals were just around the corner and they could foresee lack of cooperation from employees to enlist their support in roll out of the projects. Considering this would be a big opportunity loss, the management decided to address the employees in a town hall and address the concerns of their employees.

Assuming you are the Vice President of the organization, designated to garner support from the employees,

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a) Share the strategy you would adopt to address the employees and gain their cooperation

b) How would you prepare to handle the objections that the employees may have?

Q.2 A well-known media organization has created a controversial campaign which highlights the inadequacies in the product your organization offers for one of their clients, who is your long standing competitor. You are aware that their claims are not entirely true despite which the target audience may get influenced by the bold statements and visuals in their campaign, causing your brand image to be tarnished and consequent business loss.

There is a stir within the organization as well and your employees as well as customers are waiting to hear from you. Your organization has always demonstrated strong values in the past.

You are responsible for corporate communications. How will you reassure your customers and employees and what communication channels will you deploy?

Corporate Social Responsibility

1. M/s Green Computers Ltd is in the business of manufacturing and distribution of Computers and Laptops. The company is listed on National Stock Exchange. It is an Indian MNC having its operations present in all Asian Countries. The company has an ambitious plan to move into other western countries and expand its business. The company has appointed you as the head of their Social Responsibility Foundation and you have been asked to perform the given below task:

a. Plan three CSR activities which will benefit three different stakeholders. Give suitable reason for selection of your activity and justify your answer.

b. Explain in detail the planning, developing and implementation stage with respect to the new CSR activities?

c. Minimum four voluntary Codes of CSR that you would want your company to apply. Explain the reason for your selection.

Information Systems for Managers

Question 1:

ABC Corp. is the pioneer in manufacturing ceramic tiles. Mr. Gohil is the project manager at ABC Corp. He is responsible for ensuring the successful implementation of an ERP package for the organization. What are the challenges that he may come across in the process of meeting his desired goal and how would he ensure that the implementation goes smooth, costs are saved rather than wasted?

Question 2:

With the proliferation of social media, sophisticated information systems organizations are constantly monitoring their consumers in order to better understand their preferences and thus present them with the best option to retain their consumers and gain competitive advantage at the same time. How do you think organizations like Amazon, Citibank, Walmart benefit using this strategy of analyzing customer purchase data and constructing behavioral purchases? How do information systems support this strategy?

Management Theory and Practice

Question 1 :

Contrast Taylor’s and Fayol’s level of organizational analysis. How valid are Fayol’s principle today?

Question 2 :

Study organization structure of two IT companies and prepare a report comprising of the type of chart, positions, levels, functions, process and qualities in the organization.

Organizational Behavior

Question 1:

In a rapidly changing global scenario, what is the contribution of organizational behavior in the field of management and in enhancing individual organization’s effectiveness explain with examples.

Question 2:

Suppose you are HR Manager in a telecom service provider company and your company’s Market share is declining and employee turnover is high,

top management want to increase market share in rural as well as in urban area, as an HR Manager how you will manage employee retention and motivate your employees to increase market share.

Business Economics

1. Do you agree that the Indian Aviation Sector is a classic example of oligopoly as there is a hidden agreement among the existing airline Industries and their pricing structure? If yes support your answer with examples from the Industry and with the kinked demand curve diagram.

2. How is the Price arrived at in an Oligopoly Market, depict with the help of a Diagram. Also mention the Dead Weight Loss created and the social impact on due the creation of this Dead Weight Loss

Business Law

Question 1:

Amit contracts to deliver 20 bags of wheat at Rs 400 a bag on a future date to flour mill owner Rakesh. On the due date he refuses to deliver the same to Rakesh but instead delivers to Mahesh who is paying him Rs 420 a bag. The price on the future day is Rs 380 per bag. Mention actions which Rakesh can take against Amit.

Question 2:

Soumya had read an advertisement in the newspaper regarding Hooty Motors which asked for advance deposit of Rs 1,000 to book vehicle with delivery due date after 3 months. After 3 months they cancelled the booking of vehicles but did not even refund the advance amount. Explain the actions which Soumya can take against Hooty Motors.

Compensation and Benefits

Question 1:

You own an insurance company and want to increase the sales of Insurance policies. What type of compensation plan will you recommend for Sales personnel?

Question 2:

You are an HR manager of a US based MNC. Your company decides to send a senior executive from US headquarters to establish a new subsidiary in India. Draft a compensation package for him.


Question 1:

If you would be the CEO of ITC, which other CSR activities you would have undertaken that would have aligned well with the current CSR activities?

Question 2:

Explain how e-Choupal has empowered farmers of India?

Question 3:

It is governments job to do CSR activities and corporate should focus their attention on Profit - Explain your view point on the statement.

Employee Development & Talent Management

Question 1:

You have received an e-mail from your operations director to the effect that he is confused by the terms ‘high performance’ & ‘high commitment’. He wants to know what the differences are between them, if any. He would also like your views on how any of them might benefit the company. Draft a reply.

Question 2:

Identify an organization of your choice and explain its on boarding process in detail

HR Audit

Question 1:

Prepare a questionnaire to audit the HR functions of your organization.

Question 2:

What do you understand by Balanced Scorecard? Identify a business organization and explain how it has successfully implemented the balanced scorecard.


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Q1: From the above passage, identify and elaborate on the different information systems and their role, which support the working of McDonalds.

Q2: Discuss how McDonald's can position itself as a market leader by using business intelligence tools of data mining, data warehousing. Does customer relationship management play a vital role in organizations growth? If yes, suggest how McDonald's could improvise the same.

International HR Practices

Question 1:

Compare and contrast the HR practices of India and United States. Give examples.

Question 2:

If you were to work for a period of 2-3 years in a foreign unit of your company, what would you expect your company to do for you and your family by way of pre-departure training preparation? Why?



Question 1:

Recall the last important decision (for example, selecting a specific discipline as a career) and describe the same in terms of the step you followed, the factors that affected, and the people who contributed towards it.

Question 2:

Develop a detailed plan for a university at which you are taking this management course to compete for students in the marketplace.


Question 1:

Suppose you are Manager in a company and your staff is having negative attitude towards automation and technology adoption which is introduced by you for organizational benefits. Discuss steps you will take to change their attitude.

Question 2:

Aakash is a team leader (Marketing and sales) in a telecom service provider company and his performance depends upon team performance. He has to collaborate with different departments IT, Operation, Human Resource; customer relation etc in company for his work, and his boss is very strict for goal achievement. What steps you will suggest to Aakash for Impression Management with

a) Superior

b) Colleague

c) Subordinate

Organization Culture

Question 1:

Describe the cultural values of a company for which you have worked. Do you think a corporate culture with strong values is better for organizational effectiveness than a culture with weak values? Why?

Question 2:

Share any five stories/incidents which communicate the cultural characteristics of that organization.

Organizational Theory Structure and Design

Question 1:

Select a company and identify the departmentation pattern used by the enterprise. Draw an organization chart for the firm. Why do you think the company selected the type of departmentation it did?

Question 2:

Gather information on a company that is considered effectively managed. What makes this organization excellent? Would you like to work for this enterprise? Why or why not?

Project Management

Q1. Prepare a Project Report justifying the above mentioned high-speed rail project giving its Cost-Benefit Analysis.

Q2. After listing the Work Break Down, please refer to using the Gantt chart technique or the CMP, PERT technique to demonstrate the project completion schedule.

Strategic HRM

Question 1:

“HR professionals become strategic partners when they participate in the process of defining the business strategy, when they ask questions that move the strategy to action and when they design HR practices that align with the business.” Explain with the help of a suitable example.

Question 2:

Identify any real world organizations of your choice and describe the HR issues involved in its merger/acquisition. How these issues were resolved

Strategic Management

Question 1:

What was the key weakness that Škoda was able to identify?

Question 2:

What strength did Škoda use to turn its brand weakness into an opportunity?

Question 3:

How has Škoda strategically addressed external threats?

Question 4:

What in your view are the important benefits of using a SWOT analysis?

Business Economics

Q1. Explain the concept of price elasticity with the reference to the above case. Kindly support your answer with the Diagrams where necessary.

Q2. Explain the concept of Monopolistic Competition in the reference to the above case study.

1. Exp

Pedagogical Objectives:

• To understand the concept of elasticity of demand and discuss various types of elasticity of demand

• To understand the link between price elasticity of demand, revenue and business decision.

Business Law

1. A, a customer, had no knowledge about hot water bottles. He went to B a chemist,and demanded a hot water bottle from him . B gave a bottle to him and stated that it was meant for hot water. After a few days , while using the bottle , it burst and injured A’s wife. It was found that the bottle was not fit for as a hot water bottle. Advise what steps can A take against B under The Sale Of Goods Act.

2. X a fruit dealer agreed to supply fruits to B on credit at the request of C. C gave a guarantee to A for the payment of the price for fruits that A may supply to B from time to time within one year. A supplied some fruits to B to the value of Rs 2 lakhs and B paid for it .After expiry of one year , A supplied some fruits to B to the value of Rs. 50000, which B failed to pay. Can A recover the amount from C ? Explain under the Contract of Guarantee.

Corporate Finance

Question 1:

Compute re-order level, minimum level, maximum level and average stock level for component A and B of company XYZ Ltd.

Normal usage- 80 units per week

Minimum usage- 40 units per week

Maximum usage- 120 per week

Re-order period- Component A: 3 to 8 weeks; Component B: 2 to 6 weeks

Re-order quantity- Component A: 500 units; Component B: 600 units

Question 2:

Sonu purchased shares of a company at Rs 180, which is expected to pay dividends of Rs. 5, Rs. 7 and Rs. 9 in years 1, 2 and 3 respectively. He is expecting to sell the shares at a price of Rs. 220 at the end of three years. Calculate:

a) growth rate in dividends

b) current dividend yield

c) required rate of return


Q1) Select any listed Indian or International Public Limited Company and classify its CSR activities on triple bottom line approach basis i.e. People Planet and Profit.

Q2) If you would be the CEO of South Africa Based Company, which CSR activities you would undertake in that Country? Give suitable reason and justify your answer.

Q3) “CSR is often considered as hypocrisy and doesn’t benefit many”– Explain your view point on the statement.


Q 1) Explain how Information Systems contribute to help managers towards increasing the productivity in Marketing and Human resources.

Q 2) Consider you have been hired to develop a management information system and a decision support system for a production company. Describe what information you would like to include in printed reports and what information you would provide using screen – based decision support system.


Question 1:

Describe in relation to any company, the manner in which the four functional areas are related, and the significance of integrated efforts.

Question 2:

Study organization structure of two companies and prepare a report comprising of the type of chart, positions, levels, functions, process and qualities in the organization.

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Question 1:

In a rapidly changing global scenario, As a Manager how you will use organization behavior in practice in your organization for:

a) Employee engagement

b) Job Satisfaction

c) Managing Diverse Workforce

Question 2:

Suppose you are HR Manager in a telecom service provider company and your company’s Market share is declining and employee turnover is high, top management want to increase market share in rural as well as in urban area, as an HR Manager how you will manage employee retention and motivate your employees to increase market share

Project Management

Q1. Describe some of the challenges faced in the construction of the Bandra-Worli Sea link.

Q2. What are some of the ethical issues faced by project managers? Which of these are likely to occur before a project begins, which are likely to occur while the project is underway, and which may occur after a project is complete? Illustrate any one of these from recent news.

Services Marketing

Q 1: Suppose you are marketing Head and your company is going to launch high speed data card (internet service) for corporate clients, how you will design Integrated Service Marketing communication of your product for corporate clients.

Q 2: Explain 7P’s of a company of your choice of given Service industries.

a) Telecom

b) Banking

c) Airline


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Business Economics

Question 1: Calculate Elasticity in the following cases:

a) Assume that a business firm sells a product at the price of Rs 500. The firm has decided to reduce the price of the product to Rs 400. Consequently, the demand for the product is raised from 20,000 units to 25,000 units. Calculate the price elasticity of demand.

b) Suppose the monthly income of an individual increases from Rs 15,000 to Rs 20,000. Now, his demand for clothes increases from 35 units to 40 units. Calculate the income elasticity of demand.

c) Assume that the quantity demanded for detergent cakes has increased from 400 units to 500 units with an increase in the price of detergent powder from Rs20 to Rs 25. Calculate the cross elasticity of demand between two products.

Question 2: Complete the table:


Out Units

Total Cost

Average Total Cost

Fixed Cost

Average Fixed Cost

Average Variable Cost

Marinal Cost

0 100

25 150

50 200

75 250

100 300

125 350

150 400

175 450

200 500

Business Law

Q1: What is Breach of Contract? Describe the manner in which of breach of contracts occurs and the remedies available for addressing such breaches?

Q2: A obtains 5 different loans from B in the following manner

Month Amount Interest

November 2014 20,000 20%

December 2014 40,000 5%

February 2015 10,000 10%

March 2015 10,000 15%

Total 8000

A decides to make repay only a sum Rs. 50,000/- in April, 2015. Please explain taking the above example as how the debts shall be appropriated as per Clayton’s Rule of Appropriation of Payment under the Contract Act.

Q3: Right to Information is one of finest gems institutionalizing and cherishing Democracy in India. Please explain the statement highlighting the features of Right to Information Act and give at least 2 examples of how Right to Information has brought transparency and accountability?

Business Statistics

Q1: In today's global scenario, Quantitative Techniques are widely used to take business decisions. Decision-Making on rational and logical basis has become imperative. Sampling techniques are used for analysis. However, these techniques do have their limitations. If you are a statistical analyst, what are the various limitations you would encounter in your sampling techniques? What types of sampling and non-sampling errors would you encounter? Write about them.

Q2: You are given the position about a certain data in a factory before and after the settlement of an industrial dispute. Critically analyze the data and comment on the gains/losses for the workers as well as the management point of view.

Before After

No. of workers 2,400 2,350

Mean Wages (Rs) 45.5 47.5

Median Wages (Rs) 48 45

Standard Deviation (Rs) 12 10

Capital Market and Portfolio Management

1. The details of portfolio of Amit is:

Covariance of security A and B is 0.0049. Calculate:

i. Expected return of portfolio

ii. Variance of the portfolio

iii. Standard deviation of the portfolio

2. SBI and HDFC are two mutual funds. SBI has observed return of 15% and fund HDFC has observed return of 20%. HDFC has a beta of 2 and SBI has a beta of 1. The respective standard deviations are 18% of SBI and 22% of HDFC. The mean return for market index is 0.12, while the risk-free return is 9%.

a) Compute the Jensen index for each of the funds

b) Compute the Treynor index for each of the funds

c) Compute the Sharpe index for each of the funds

Corporate Finance

Q1: Compute re-order level, minimum level, maximum level and average stock level for component A and B of company XYZ Ltd.

Normal usage- 90 units per week

Minimum usage- 50 units per week

Maximum usage- 140 per week

Re-order period- Component A:2 to 6 weeks; Component B: 4 to 8 weeks

Re-order quantity- Component A: 600 units; Component B: 800 units

Q2. Sales of 4,00,000 units at Rs. 5 per unit, variable cost Re.0.60 per unit, fixed cost Rs.2,00,000, interest charges Rs. 3,500. Compute degree of operating leverage, financial leverage, and combined leverage. Comment on the values of each leverage.


Question 1:

M/s Green Computers Ltd is in the business of manufacturing and distribution of Computers and Laptops. The company is listed on National Stock Exchange. It is an Indian MNC having its operations present in all Asian Countries. The company has an ambitious plan to move into other western countries and expand its business. The company has appointed you as the head of their Social Responsibility Foundation and you have been asked to perform the given below task:

a. Plan three CSR activities which will benefit three different stakeholders. Give suitable reason for selection of your activity and justify your answer.

b. Explain in detail the planning, developing and implementation stage with respect to the new CSR activities?

c. Minimum four voluntary Codes of CSR that you would want your company to apply. Explain the reason for your selection.

Essentials of HRM

Question 1:

What are the modern sources and techniques of recruitment? Give industry examples.

Question 2:

Select a job of your choice and write Job Description & Job Specification for it.

Financial Accounting and Analysis

Q1. Prepare cash flow statement for the year ended 31st December, 2014 from the following Balance sheet of Raj Ltd.

Other Information

1) Dividend Interim of Rs. 22000 was paid during the year

2) Depreciation on Building is provided at 5%

3) Plant and Machinery of Rs. 56,250 was acquired during the year

4) Income Tax provision for the year was Rs. 50,000

Q2.

(a) Discuss with the help of example the provisions of Valuation of Inventories as per Accounting Standard 2.

(b) In what way the provisions of Accounting Standard 20 can be useful to improve comparison of performance among different organizations for a given period


Question 1:

ABC Corp. is the pioneer in manufacturing ceramic tiles. Mr. Gohil is the project manager at ABC Corp. He is responsible for ensuring the successful implementation of an ERP package for the organization. What are the challenges that he may come across in the process of meeting his desired

goal and how would he ensure that the implementation goes smooth, costs are saved rather than wasted?

Question 2:

With the proliferation of social media, sophisticated information systems organizations are constantly monitoring their consumers in order to better understand their preferences and thus present them with the best option to retain their consumers and gain competitive advantage at the same time. How do you think organizations like Amazon, Citibank, Walmart benefit using this strategy of analyzing customer purchase data and constructing behavioral purchases? How do information systems support this strategy?


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1. An importer wants to be sure of the delivery of goods on time in the future which should be as per the date and product description mentioned in the contract. Suggest a plan which is going to benefit both the importer as well as the exporter.

2. A firm is facing interest rate risk in the foreign exchange market. You are appointed as the manager of a manufacturing firm who needs to manage this risk. Suggest a plan for minimizing the risk.


Question 1: Contrast Taylor’s and Fayol’s level of organizational analysis. How valid are Fayol’s principle today?

Question 2: Study organization structure of two IT companies and prepare a report comprising of the type of chart, positions, levels, functions, process and qualities in the organization.


Marketing Management

Assume that you are one of the youngest entrepreneurs who aspire to start a toy business. You plan to have two distinct product line “PRINCE” for young boys and “PRINCESS” for young girls. Your product will be sold in India. You have decided that your major role in business will be to take care of Marketing Activities. You are in the process of designing an overall marketing plan, which you will share with your future marketing team to achieve company’s goal. The marketing plan should have the points mentioned below:

a) What is the segmentation, targeting and positioning strategy for the PRINCE and PRINCESS? The segmentation should specifically cover geographic, demographic, Psychographic and Behavioral segmentation.

b) Which marketing communication techniques you will use reach your target audience?

c) What pricing and distribution strategy you will adopt for your business?


Question 1: In a rapidly changing global scenario, what is the contribution of organizational behavior in the field of management and in enhancing individual organization’s effectiveness explain with examples.

Question 2: Suppose you are HR Manager in a telecom service provider company and your company’s Market share is declining and employee turnover is high, top management want to increase market share in rural as well as in urban area, as an HR Manager how you will manage employee retention and motivate your employees to increase market share.

Strategic Financial Management

1. EBIT of X Ltd is $75,000, cost of debt is 10% and debt is $200,000. The overall cost of capital is 12%. Calculate the value of the firm and the cost of Equity.

2. Following is the information drawn from Y Ltd.

Sales Revenue Rs1,50,000

(–) Operating Cost Rs 40,000

(–) Interest Cost Rs 20,000

Earning before tax Rs 90,000

(–) Tax (30%) Rs 27,000

Earning after tax Rs 63,000

Equity = Rs 70,000

Cost of equity= 15%

Debt = Rs 30,000

Cost of debt = 12%

Determine Economic Value Added.

3. Calculate Weighted average cost of capital from following information

Strategic Management

1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the first year and he has already arranged for the required capital. He plans to start fifteen stores as per the list:

Location No of Stores

Mumbai 4

Pune 3

Delhi 3

Kolkata 3

Bangalore 2

He hires you as Business Development Manager (BDM) in his organization to perform the following activity.

a) You are asked to frame the Vision, Mission, Goals and Objectives for the business that Mr. Mahesh has started.

b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in the above mentioned city for the number of stores mentioned therein. Briefly state the reason for the decision on each location.

c) Study the external business environment for footwear business in India.

B 2 B MARKETING

Q1.Design and explain the content of catalogue for the generator set.

Q2. Explain how will you do the sales promotion for elevators?

Q3.As a manager of company dealing in business to business marketing, Create an online B2B promotion strategy for any company of your choice. The company that you select should be involved in B2B Business Only.

INTIGRTAED MARKETING COMMUNICATION

M/s Max2Max Ltd is a new entrant in the Indian consumer durable market and will primarily focus on selling Television and Mobiles. The company plans to launch its campaign for Television and Mobile. You have been appointed as a Marketing Head in the company. You are asked to perform the below mentioned task for both products.

a) Explain with reason any five tools of Marketing Communication that you will use topromote your product in the Indian Market.

b) Explain in detail the online campaign that you would undertake to promote the brands. You are required to take five online platforms to attain the online objective of increasing sales.

Ecommerce and cyber laws

Question 1: According to a report by Ernst and Young, the trend of e-commerce has been making rounds in India for 15 years. India is expected to grow from 11 million in 2011 to 38 million in 2015. What are the current opportunities and challenges that most of the Indian e- commerce companies face? With respect to online retailing what measures are companies like Amazon , Flipkart, Snapdeal taking in order to gain competitive advantage ?

Question 2 : Internet Banking is gaining foothold in India. The factors that contribute to this are ease of use, security, privacy, and reduced costs. What measures should banks and individuals take to ensure fraud prevention in Internet Banking?

Social Media Marketing and Web Analytics

1. How can you use Google analytics to track efficiency of your online campaign, conversions and return on investment?

2. As a reputed brand enlists steps you would ensure to tackle bad publicity and negative remarks to your brand

Supply Chain Mgmt

Q1. As a manager of XYZ Corp., a detergent powder manufacturing company, explain how will you design and implement a supply chain for your organization.

Q2. Differentiate between the traditional and the online supply chain management. In your opinion, what are the strategies the online retailers like Flipkart, Amazon, Jabong etc. have adopted to cope with the fluctuating demands especially during the period of offering heavy discounts to the consumers? How are they strengthening their supply chain?

Operation Mgmt

1) Today, the Government of India is very serious about Make in India. Press releases indicate that the Government is very keen to encourage entrepreneurs with innovative ideas. In case you are an enterprising and an innovative entrepreneur who is keen on establishing a factory, explain, in detail, the factors that would be affecting your facility location planning.

2) Inventory cost forms a major portion for an organization, whether it is manufacturing or service. Today, in a heavy competitive market condition, control of costs is very imperative. It is, therefore, necessary to have a knowledge about the various types of inventory, the costs associated with inventory and the concept of Economic Order Quantity. Write, in detail, about your views regarding these concepts


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nmims assignment answer sheets 9902787224

Education

media organization

organization hr

business communication

business of manufacturing

business leader

consequent business

employee engagement

employee morale