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NO BLA BLA BLA VILNIUS, MARCH 5th 2015

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Page 1: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

NO

BLA

BLA BLA VILNIUS, MARCH 5th 2015

Page 2: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

HOW TO DESIGN,

TEST VALUE

PROPOSITIONS

AND BUSINESS

MODELS

Page 3: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

50 MLN

Page 4: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

99 CT

Page 5: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WHY NO BLA BLA

BLA?

Page 6: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

IMAGINE THIS…

Page 7: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
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Page 11: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE SHOULD

STOP

BLA BLA BLA

Page 12: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

GET OUT

OF

THOUGHTLAND

Page 13: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

TEST AND LEARN

WITH CLIENTS…

Page 14: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

THE POWER OF DATA

IN GOD WE TRUST

ANYTHING ELSE IS DATA

Page 15: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

PRODUCTS AND

SERVICES

CUSTOMERS DON’T

WANT

Page 16: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

TO

AVOID

THIS

Page 17: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

SO HOW YOU DO

THAT?

Page 18: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

NEW TOOLS

NEW SKILLS

NEW

MINDSET

Page 19: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WHY?

Page 20: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

THE WORLD HAS

CHANGED...

Page 21: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

VUCA – WORLD:

NON-STOP VOLATILITY,

UNCERTAINTY,

COMPLEXITY AND

AMBIQUITY

Page 22: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

UNFORESEEN

TURBULENCE IS A

CONSTANT

FEATURE IN OUR

WORLD

Page 23: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WHERE BUSINESS

PLANS DON’T WORK…

Page 24: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

2 QUESTIONS

Page 25: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

IN ORDER TO

GROW…

Page 26: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WHERE IS VALUE

CREATED?

Page 27: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WITH

YOUR

BUSINESS?

Page 28: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WITH

YOUR

CLIENTS?

Page 29: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

NEW TOOLS

NEW SKILLS

NEW

MINDSET

Page 30: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

BUSINESS

MODEL

CANVAS

TOOL #1

Page 31: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

THE BUSINESS

MODEL CANVAS

Page 32: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

A BUSINESS MODEL CANVAS

DESCRIBES THE RATIONALE

OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND

CAPTURES VALUE

Page 33: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

CUSTOMER

SEGMENTS

KEY PARTNERS

COST STRUCTURE REVENUE STREAMS CHANNELS

CUSTOMER

RELATIONSHIPS

KEY RESOURCES

VALUE PROPOSITIONS KEY ACTIVITIES

Page 34: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 35: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

ONE EXAMPLE

Page 36: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 37: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

THE

BUSINESS MODEL

OF SPOTIFY

Page 38: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WHAT DID THE

START LOOK LIKE?

Page 39: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

Business model Spotify OFFER

DISTRIBUTION

CHANNELS

CUSTOMER

RELATIONSHIPS

CUSTOMER

SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY

ACTIVITIES

PARTNER

NETWORK

KEY

RESOURCES

Streaming music

Platform development and

maintenance

Licensing agreements

Software and network engineers

Rightholders (labels and publishers)

Advertisers

Internet + PC

Ad fees

Subscription fees

FREE Royalties to rightholders

Salaries

Bandwith costs

Automated online relationship

Global music fans

Advertising

Platform and brand Mobile

Page 40: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 41: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

VALUE

PROPOSI-

TION

CANVAS

TOOL #2

Page 42: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
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Page 63: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE NEED

NEW SKILLS

Page 64: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

NEW TOOLS

NEW SKILLS

NEW

MINDSET

Page 65: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

PROTO

TYPING

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Page 73: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

OBSERVATION

Page 74: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

OBSERVATION

Page 75: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

HOW YOU DO

THAT?

Page 76: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE LEARN FROM

OUR ASSUMPTIONS

Page 77: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
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Page 81: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

YOU NEED TO TEST

THEM!

Page 82: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

TEST &

LEARN

Page 83: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
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Page 92: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

SOME TEST

RESULTS

Page 93: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

` EXAMPLE SME

Page 94: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 95: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

“HOW CAN I

GROW THE

BUSINESS TO

BECOME

NUMBER ONE

IN MY

MARKET?”

CEO

Production company

construction supplies

Page 96: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

50 MLN

Page 97: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

NO

PROOF

BLA BLA BLA

Page 98: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE DESIGNED…

Page 99: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

AMCO

Page 100: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE OBSERVED…

Page 101: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 102: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE LEARNED…

Page 103: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

IT’S NOT ABOUT

ONLINE…

Page 104: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

IT’S ABOUT

EDUCATION

Page 105: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

OPENING OF

PLUMBER ACADEMY

Page 106: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

` EXAMPLE START-UP

Page 107: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE DESIGNED…

Page 108: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

99 CT

Page 109: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE OBSERVED…

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Page 111: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 112: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

WE LEARNED…

Page 113: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 114: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

CREDITCARD HANDLING IS A PAIN IN THE ASS!

Page 115: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

FREE

Page 116: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

` SECURED INVESTMENT

Page 117: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 118: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

NEW TOOLS

NEW SKILLS

NEW

MINDSET

Page 119: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
Page 120: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

` DESIGN BM + VP

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Page 122: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value

TEST AND LEARN

SYSTEMATICALLY

Page 123: NO BLA BLA BLA - SEB bankas · a business model canvas describes the rationale of how an organization creates, delivers, and captures value
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WWW.BUSINESSMODELGENERATION.COM

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