no bullshit virtual book tour & giveaway
DESCRIPTION
Jay Baer from Convince & Convert hosted a virtual book tour stop for the new book, No Bullshit Social Media by Jason Falls and Erik Deckers. Here are the slides from the event. Enjoy!TRANSCRIPT
![Page 1: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/1.jpg)
Thank you for being here.
#nobssocial
Welcome
![Page 2: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/2.jpg)
Convince & Convert
• Social Media and Content Strategy
• For Agencies
• For Corporations
• Blog That Doesn’t Suck
• Some Other Book About Social Media
![Page 3: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/3.jpg)
InfusionSoft
•All-in-one email, CRM, e-commerce
•Terrific small business tool
•Automatic email replies
•Check out a demo: infusionsoft.com/socialwebinar
![Page 4: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/4.jpg)
Did Somebody Say Book?
![Page 5: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/5.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheStoriesBehindTheBook
JasonFalls
Convince&ConvertVirtualBookTourEvent
nobullshitsocialmedia.com
![Page 6: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/6.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Youmustbehuman
• Youmustengage
• Youmustjointheconversa@on
Whatthepuristssay...
sxch.hu
![Page 7: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/7.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Howtodrivebusiness
• Howtoplanstrategically
• Howtomeasureit
Whatthepuristsdon’tsay...
Mike Baldwin - Shutterstock.com
![Page 8: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/8.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingtheB.S.
![Page 9: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/9.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
![Page 10: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/10.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BULL!
iStockPhoto.com
![Page 11: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/11.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
![Page 12: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/12.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
![Page 13: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/13.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
![Page 14: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/14.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
![Page 15: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/15.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheTruth
Synthmaniac on Shutterstock.com
![Page 16: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/16.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke@ng
• EnhanceBranding&Awareness
• ProtectYourReputa@on
• EnhancePublicRela@ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
![Page 17: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/17.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceBranding&Awareness
![Page 18: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/18.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
ProtectYourReputa@on
![Page 19: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/19.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhancePublicRela@ons
Matt Callow on Shutterstock.com
![Page 20: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/20.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BuildCommunity
![Page 21: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/21.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceCustomerService
iStockPhoto.com
![Page 22: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/22.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FacilitateR&D
![Page 23: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/23.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
DriveSales
Miss Shirley’s
![Page 24: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/24.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
NowWhat?
Dieaugenwiede on Shutterstock.com
![Page 25: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/25.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
![Page 26: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/26.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarke@ng
• EnhanceBranding&Awareness
• ProtectYourReputa@on
• EnhancePublicRela@ons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
![Page 27: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/27.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
![Page 28: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/28.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
WhatdoIgetinreturn?
CustomerSa<sfac<onScores
HigherSearchEngineResults
NewProductIdeas
LowerCost‐PerLead
LowerCallCenterCosts
MoreOnlineMediaCoverage
MoreSubscribers
FasterResponseTimes
HigherBrandRecallWebsiteTraffic
HigherReten<onRate
![Page 29: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/29.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
Lasse Kristensen on Shutterstock.com
![Page 30: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/30.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
City of Pikeville
![Page 31: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/31.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
nobullshitsocialmedia.com
JasonFalls@JasonFalls
ErikDeckers@edeckers
There’smorewherethiscamefrom!
![Page 32: No Bullshit Virtual Book Tour & Giveaway](https://reader034.vdocuments.net/reader034/viewer/2022052523/5552e022b4c90532498b4e70/html5/thumbnails/32.jpg)
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
JayBaerRocks!