no easy way to have spontaneous real- time interactions no tool to ease into a new school, city, or...
TRANSCRIPT
No easy way to have Spontaneous Real-Time Interactions
No tool to ease into a new School, City, or
Country
Relevancy is a concern for social platforms
No more #FOMO of events happening
nearby
Problem
Solution
A hyperlocal messaging app that lets you communicate with people nearby through disappearing group chats.
Hyperlocal-The most relevant conversations-No more #FOMO
Ephemerality-Spontaneous interactions-Timely topics
Messaging App-Connects you to others-Immediate interaction and feedback
Market Validation
Daily Active Users
“Real Word-of-Mouth” reviews
53 Million 100 Million
People want spontaneous info about what’s going on nearby
Relevant, hyperlocal feedback
Immediate, Real-Time Information
Market Opportunity
$1.5B$1.2B - 2013$9B - 2017
Real-Time Mobile Location-based Ads
HyperlocalFoursquare $20M in Revenue
New Market OpportunityEphemerality
Snapchat offered $3-4B
Messaging App Revenue in 2013
Messaging AppWhatsapp Sold for $19B
Product Demo
Create a Yapp Join the Chat Start Yapping
Hyperlocal
Lasting Forever Ephemeral
Competition
Global
Business Model
Phase I: Promoted
Yapps
Phase II: Targeted
Promotions
• Charge by Time and Distance
• Partnerships with local establishments
• Filtering Conversations by Topics
• 1st Party Data Collection• What people are saying
and where• Custom Notifications
The Yapper Team
Experience: 1776, Miami Heat, Monumental Sports, Israel-Teacher
Roles: Leader
Justin Lichtenstaedter, CEOExperience: Deloitte, Asset Management, Whizard Stickers
Roles: Visionary
Rob Wyant, President
Experience: ServiceSource (Tech startup-IPO), Crocs, DC Mayor’s office, 930 Club
Roles: Realist
Dane Hinnen, COO
Experience: Saylo, Liquid Spill, Tesla, Freelance iOS Mobile developer
Roles: Builder
Anthony Agby, CTO
Product Market Fit
Minimum Viable Product
• 1,500 Beta Users• Customer Engagement• Voted DC’s Hottest
Showcasing Startup
• Promoted Yapps• New UI/UX• Up-vote System• Category Filters
Customer Feedback
Marketing Strategy
• Partnerships• Media• Cross Platforms• New markets
Projected Growth
Focus on User Growth
0 3 6 9 12 15 18 21 241,500
201,500
401,500
601,500
801,500
1,001,500
1,201,500
1,401,500 UsersCostRevenue
Months
Investment Ask and Future Expenses
• Product Development• User Growth & Engagement• Technical Infrastructure
Forecasted Operating Expenses
Seed(12 mo.)
Marketing $30,000
G&A Expenses & Rent $50,000
Tech Expenses $100,000
Wages, Taxes, Benefits $320,000
Total Expenses $500,000
Seed Round Funding
To Date• Bootstrapped $30K June, 2013• More than 10,000 hours worked
Chat Right Here, Right Now
Direct any inquiries to Justin at [email protected]
Follow us on twitter @YAPPERapp
Business Model (Promoted Yapps)
Year 2015 Description
$20.00 Promoted Yapp Avg. based on Frequency %
1 Ads purchased per Neighborhood per day
10 Neighborhoods per Market
10 Ads purchased per Market per day
3 Markets with ads
365 Days per Year
$219,000 Total Revenue from Promoted Yapp’s 2015
Competitive Landscape
Competition Patents & Revenue
0
1
2
3
4
5
6
7
8
1
43
3
4
7
32
1st Revenue $$$ 1st Patent Approved
Years Of
Operation