(no longer) lost on linkedin
DESCRIPTION
Tired of wandering the LinkedIn labyrinth? BRING YOUR LAPTOP to our very first LinkedIn luncheon/lab! Ever asked yourself these questions: What are company pages? Why do they matter? Jobs? Ads? Sponsored updates? What’s the different between a status update and a post? Who should I connect to? How can I get through to hard-to-reach people using LinkedIn? How can I improve my profile? How do I find the right job opportunities? How can I create a steady flow of leads for our business? And why should LinkedIn even matter to me? Join us as we explore the most crucial network that every professional must be a part of - join us for this very special meeting where we’ll demystify LinkedIn and thereby boost your business and your career for a rocket-fueled future. Come as a LinkedIn newbie, leave as a networking powerhouse!TRANSCRIPT
![Page 1: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/1.jpg)
@amaokc / #amaokc
I’m no longer
![Page 2: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/2.jpg)
@amaokc / #amaokc
You, Inc.
To understand LinkedIn, you must know your bacon.
![Page 3: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/3.jpg)
@amaokc / #amaokc
You, Inc. CEO
1st
1st1st
1st
1st
1st
2nd
2nd2nd
2nd
2nd
2nd
2nd2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
3rd3rd 3rd 3rd
3rd
3rd
3rd
3rd
3rd
3rd3rd
3rd
![Page 4: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/4.jpg)
@amaokc / #amaokc
I n 2 0 0 co u nt r i e s
Available in 20 languages40% of users check
LinkedIn dailyBusiness pages: 3 million
Avg # of daily LI mobile job applications: 44,000
19% of people have 300-500 1st level connections
21% of users have 500-999 1st level connections
Premium subscriptions up 46% year-over-year
2013-2014: users w/ over 500 connections grew 41%
Avg # of groups per user: 7
2.1 million groups
300 million users (1/3 in the U.S.)
by t h e # ’s
![Page 5: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/5.jpg)
@amaokc / #amaokc
A N A LYS I S
LinkedIn Facebook Twitter
1417
64
14%
17%
64% more people to your homepage
than facebook or twitter
4xsends
![Page 6: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/6.jpg)
![Page 7: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/7.jpg)
![Page 8: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/8.jpg)
!!
IMPROVE MY PROFILE
!!
!! JOB SEARCH !
!
SALES LEADS, MAKING MORE CONNECTIONS
!
CONTENT, ADS, BIZ PGS
![Page 9: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/9.jpg)
@amaokc / #amaokc
Net wo r k i n g
If I had to name the single characteristic shared by all the truly
successful people I’ve met over a lifetime, I’d say it is the ability to create and
nurture a network of contacts.
„
- Harvey Mackay
![Page 10: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/10.jpg)
![Page 11: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/11.jpg)
@amaokc / #amaokc
L i n ke d I n I n M a p
V i s u a l i ze Yo u r Net wo r k1#
![Page 13: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/13.jpg)
@amaokc / #amaokc
How important is SlideShare?
S l i d e s h a re
23%
77%Unique Visitors to LinkedIn186 million
unique visitors1st QTR
3#
![Page 14: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/14.jpg)
L I i P h o n e / i Pa d
Co nt a c t s
S l i d eS h a re (Android Only)
Re c r u i t e r
P u l s e50%
4#
![Page 15: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/15.jpg)
5#
![Page 16: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/16.jpg)
6#
developer.linkedin.com/plugins
embed your profile on
your website
and other goodies at:
![Page 17: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/17.jpg)
7#LinkedIn
Marketing Solutions
business.linkedin.com/marketing-solutions
![Page 18: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/18.jpg)
@amaokc / #amaokc
Pa i d vs Fre e
(Android Only)
!
$50,000$45
!
Job$75
New! Premium Spotlight
$10
![Page 19: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/19.jpg)
@amaokc / #amaokc
Net wo r k i n g
Networking may not be rocket science, but studies prove it works for
rocket scientists.
„
- Harvey Mackay
![Page 20: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/20.jpg)
@amaokc / #amaokc
ghost edits
![Page 21: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/21.jpg)
@amaokc / #amaokc
7
![Page 22: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/22.jpg)
@amaokc / #amaokc
Profile Pro Tip
Roboto
Picasso
![Page 23: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/23.jpg)
@amaokc / #amaokc
Profile Pro Tip
Title
Header
DAISNAID
{ Customize
7 seconds
![Page 24: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/24.jpg)
@amaokc / #amaokc
Profile Pro Tip
The show
part of show
& tell
UVP + CTA
Showcase
7 seconds
{
![Page 25: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/25.jpg)
@amaokc / #amaokc
Profile Pro Tip
The tell part of show & tellPosts
Give to get
7 seconds
Showcase your UVP
![Page 26: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/26.jpg)
@amaokc / #amaokc
Net wo r k i n g
Your car just gets you to work. Your network can determine whether or not
you’ve got work to go to.
„
- Harvey Mackay
![Page 27: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/27.jpg)
![Page 28: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/28.jpg)
#followers
![Page 29: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/29.jpg)
![Page 30: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/30.jpg)
@amaokc / #amaokc
The Social Media Handshake
What is
your !
Handshake?
![Page 31: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/31.jpg)
@amaokc / #amaokc
Connecting Pro Tip
Make it Personal Thank you for contacting us regarding your store, !
I sent you pricing as per our discussion, please let !me know if you did not receive it. I use LinkedIn to !stay in touch with my network (I don't pester !people, I just love to stay connected). !Whether we do business with you or not, !I wish you luck!!!
Bobby Lehew / Robyn / SwagExpert
„
![Page 32: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/32.jpg)
@amaokc / #amaokc
Make more connections.
Review monthly your email sent file and social
channels.
Go through your connections’ connections.
Connecting Pro Tip
kinda creepy, but not if you’re cool about it
Brainstorm, on paper, your
social spheres.
work
volunteer
family
play
![Page 33: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/33.jpg)
@amaokc / #amaokc
Net wo r k i n g
Your network is the best, most emphatic, and most credible reflection of your
success and your talents.
„
- Harvey Mackay
![Page 34: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/34.jpg)
@amaokc / #amaokc
![Page 35: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/35.jpg)
@amaokc / #amaokc
courtesy of:
![Page 36: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/36.jpg)
@amaokc / #amaokc
a d $
![Page 37: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/37.jpg)
@amaokc / #amaokc
Ad s
ad$
refineupdate
![Page 38: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/38.jpg)
@amaokc / #amaokc
Ad s
engagement 0.38%
CTA
![Page 39: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/39.jpg)
@amaokc / #amaokc
![Page 40: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/40.jpg)
@amaokc / #amaokc
Company Page
Image
7 seconds
Updates
![Page 41: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/41.jpg)
@amaokc / #amaokc
Careers
7 seconds
Careers Page
Video“work at
NPR”
![Page 42: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/42.jpg)
@amaokc / #amaokc
Showcase Pages
Showcase
7 seconds
![Page 43: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/43.jpg)
@amaokc / #amaokc
![Page 44: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/44.jpg)
@amaokc / #amaokc
Net wo r k i n g
I don’t know what I’ll be doing a year from now, but whatever it is undoubtedly will be based on the
contacts I made today.
„
- Harvey Mackay
![Page 45: (No Longer) Lost on LinkedIn](https://reader030.vdocuments.net/reader030/viewer/2022013011/55800bc6d8b42a693c8b510c/html5/thumbnails/45.jpg)
@amaokc / #amaokc
I’m no longer