no more stork babies: integrating ux research & content creation
TRANSCRIPT
Matt Fenwick - True North Content
No more stork babies UX research and content creation
The problem
‘Content last’ approachDownsides
• Designs break
• Timeframes stretch
• Users lose
The solution
Content models
What are content models?
“A content model documents all the different types of content you will have
for a given project.
It contains detailed definitions of each content type’s elements and
their relationships to each other.”
– Rachel Lovinger
The problem
The problem
Unwanted content
The solution
User questions
“I’m just about to leave
the military.
Can I access my super
now?”
“Can I transfer super
from another scheme
into ADF Super?””
“How does ADF Super
work?”
User stories Personas
User questions
Making it work (and war stories)Dig in
Consultant side Client side
Deeper research
Building capability
