no news, now what?
TRANSCRIPT
No news, now what?7 tips for driving press coverage on and off the news cycle
Emily Call Borders and Carol Carrubba, Highwire PR
Just because YOU DON’T HAVE NEWS...
doesn’t mean you’re OUT OF THE NEWS CYCLE until the next time you do.
Just follow THESE 7 TIPS...
to always be ON THE NEWS CYCLE.
TIP #1 PRESS
Create your ownNEWS TEAM
TIP #1 PRESS
Develop CADENCE OF NEWS IN BETWEEN MAJOR EVENTS like funding, product releases and new hires.
TIP #1 PRESS
TIP #2
Write the article you WANT TO SEE
TIP #2
TIP #2Place it as a CONTRIBUTED ARTICLE
See an example.
See an example.
TIP #2AMPLIFY AND DISTRIBUTE through social channels
TIP #3 FINANCECFOSOURCE
CEO
SOFTWAREFUNDING
MONEYSUCCESSFEARLESS
SALESMAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICALGROWTH BUSIN
DEPARTMENT
TRENDSVENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTINGBANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTUREPLAN MONETIZATION
MOTIVATIONMARKETING
Identify the TOP 3 TRENDSthat matter to your business
TIP #3 FINANCECFOSOURCE
CEO
SOFTWAREFUNDING
MONEYSUCCESSFEARLESS
SALESMAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICALGROWTH BUSIN
DEPARTMENT
TRENDSVENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTINGBANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTUREPLAN MONETIZATION
MOTIVATIONMARKETING
Develop your UNIQUE POINT OF VIEW
TIP #3 FINANCECFOSOURCE
CEO
SOFTWAREFUNDING
MONEYSUCCESSFEARLESS
SALESMAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICALGROWTH BUSIN
DEPARTMENT
TRENDSVENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTINGBANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTUREPLAN MONETIZATION
MOTIVATIONMARKETING
Deliver it through industry COMMENTARY, ARTICLES AND SOCIAL CONTENT
TIP #3 FINANCECFOSOURCE
CEO
SOFTWAREFUNDING
MONEYSUCCESSFEARLESS
SALESMAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICALGROWTH BUSIN
DEPARTMENT
TRENDSVENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTINGBANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTUREPLAN MONETIZATION
MOTIVATIONMARKETING
See an example.
TIP #4
Tie company news to TIMELY EVENTS, EXTERNAL NEWS HOOKS
TIP #4
See an example.
Create a calendar and add EXPECTED NEWS CYCLES
TIP #4
TIP #5
BUILD RELATIONSHIPS with reporters over time
TIP #5
ONE-ON-ONES
TIP #5
INFORMATIVE MEDIA EVENTS
TIP #5
TIP #6
Make the news you have WORK HARDER
TIP #6
See an example.
Pair with TREND OR CREATIVE ELEMENTS
TIP #6
CREATE STRATEGIC EXCLUSIVES for your top reporters
TIP #6
See an example.
Provide EXCLUSIVE EXECUTIVE ACCESS
TIP #6
TIP #7
Create QUARTERLYCAMPAIGNS
TIP #7
See an example.
Sponsor RECURRING DATA RELEASES
TIP #7
Customize data for TOP TIER OUTLETS
TIP #7
Tie to broader MARKET TRENDS
TIP #7
No news doesn’t have to mean NO COVERAGE
Create your OWN NEWS
To be in the driver’s seat FOR YOUR STORY
We’d love to help you make some [email protected]@highwireprwww.highwirepr.com
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