no other advertising and marketing ... - hot on! works | home...program has helped more home...
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![Page 1: No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home shoppers connect with DFW Home Builders and Developers than Hot On! Homes. THE FIRST, MOST](https://reader036.vdocuments.net/reader036/viewer/2022071114/5feb866014084155c360026c/html5/thumbnails/1.jpg)
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No other Advertising and Marketing program has helped more home shoppers
connect with DFW Home Builders and Developers than Hot On! Homes.
![Page 3: No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home shoppers connect with DFW Home Builders and Developers than Hot On! Homes. THE FIRST, MOST](https://reader036.vdocuments.net/reader036/viewer/2022071114/5feb866014084155c360026c/html5/thumbnails/3.jpg)
THE FIRST, MOST SUCCESSFUL, AND LONGEST RUNNINGLOCAL BUILDER AND DEVELOPER ADVERTISING ANDMARKETING PROGRAM IN DFW.
140,000,000
8,000,000
300,000
1,020
6,355,000
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…confidence in the digital supply chain and budgets plummeted. Case in point-
… Until digital assumes the responsibility and cost of brand safety- providing advertisers with more control, visibility, and the assurance that they are being positioned appropriately-
.
— January, 2018
77%
61% / 35%
87%
42%
3,210,000
67,000
450,000
13
Minutes after Facebook CEO Mark Zuckerberg finished testifying before Congress about the platform’s digital security,
. Likewise, . Same when
Netflix needs viewers for a new show, Amazon rolls out Alexa or Echo and Apple introduces a new phone. -and lots of it.
— May, 201890%
![Page 5: No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home shoppers connect with DFW Home Builders and Developers than Hot On! Homes. THE FIRST, MOST](https://reader036.vdocuments.net/reader036/viewer/2022071114/5feb866014084155c360026c/html5/thumbnails/5.jpg)
Numerous studies indicate that around 40% of all dollars are wasted on fraudulent impressions or views.
— Ian SchaferFormer VP New Media Disney’s
23,965
3.5
3+
8,000
59%
50%
38%
7%…marketers who try and reach their audience solely on demographics risk missing more than 70% of potential shoppers…Intent beats identity. Immediacy trumps loyalty. Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds and dollars.
— Lisa Gevelber, VP Marketing 4
176,000
![Page 6: No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home shoppers connect with DFW Home Builders and Developers than Hot On! Homes. THE FIRST, MOST](https://reader036.vdocuments.net/reader036/viewer/2022071114/5feb866014084155c360026c/html5/thumbnails/6.jpg)
2,000,000
38,600
65,000
2,500,000
51%
50%
70%
127,660
Multi-Platform TV Advertising (MTVA) has a significant halo effect on search,
display, and short-form video advertising…on average 18% of the ROI that’s
typically attributed to digital channels actually should be credited to TV.
— Cross-Channel Advertising Attribution: New Insights into Multiplatform TV Accenture Strategy, 2017
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![Page 8: No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home shoppers connect with DFW Home Builders and Developers than Hot On! Homes. THE FIRST, MOST](https://reader036.vdocuments.net/reader036/viewer/2022071114/5feb866014084155c360026c/html5/thumbnails/8.jpg)
$7,500
300,000
340,000
50,000
310,000
CPM: $39.88
Fixed price
CPM: $18.13
AVG CPM: $17.38
CPM: $20.00
$10,000
600,000
680,000
100,000
620,000
CPM: $39.88
Fixed price
CPM: $17.38
CPM: $20.00
CPM: $18.13
$2,826 Per Month $4,991Per Month
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$7,500
25,000
28,300
4,166
26,000
CPM: $39.88
Fixed one-time price
CPM: $18.13
AVG CPM: $17.38
CPM: $20.00
$2,200 Per Month / Production must be paid separately or distributed over the term
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