• No promotion sign – very discreet – Makes the brand exclusive• Their discounted items are based in the outlet in Hackney Mare

street• Advertisement are mainly on high street banners and screens

on Piccadilly circus also on TV. • Prices varies from 350.00 for a casual dress to 1900.00 for a

party dress. 1500.00 to 6000.00 for a a leather coat and their signature trench coat varies from 1300.00 to 3000.00

• On our way to Burberry we saw this man in his Lamborghini and we caught up with him going in the store – Shows the type of customer Burberry has.

BURBERRY

• The shop is in Westmoreland House, which was built in 1820 for the Prince Regent.

• Customer shopping experience was amazing – welcoming smile• Amazing Visual merchandising and display.• All the staffs had an I pad – Reportedly to have more than 160 I pads

and 100 screens• 22ft-high screen — believed to be the largest in a shop, 500 hidden

speakers and a hydraulic stage.• RFID microchips — radio-frequency identification — in some of the

clothes. When shoppers wearing the pieces approach one of the so-called “magic mirrors”, the mirror transforms into a screen that shows a film of how the garment was made and what it looked on the catwalk.

• An area where shoppers can design a trench coat in more than 12  million combinations, a beauty and fragrance room, a men’s tailoring room and a shrine to shoes.

BURBERRY – A 156 YEARS OLD BRAND WITH REAL MODERNITY