1.Making sense of ournon-linear world @CIM TMIGChartered Institute of Marketing Technology Marketing Interest Group@alansmlxl

2. This presentation is based upon the book available at Amazon Amazon link: http://ht.ly/8CJGm 3. Travels in Darwins Topbox alan moore | www.smlxtralarge.com | no straight lines introduction 2011 4. The challenge:Be realistic imagine theimpossibleWe now have the possibility to truly transform our world,to be more resilient, to be more relevant to us both personallyand collectively,socially cohesive, sustainable, economically vibrant and humane, through the tools, capabilities, language and processes that aretantalizingly at our fingertips.alan moore | www.smlxtralarge.com | no straight lines introduction 2011 5. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |Seeing our bestpossible future 6. Traditional notions of whatconstitutes an organisation, how acompany or organisation marketsitself and the business models underwhich they operate no longer apply.We face a more complex world. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 7. #occupy#sovereign debt#eurocrisis#pensionsalan moore | www.smlxtralarge.com | no straight lines introduction 2011 8. the death and life of eco-systems the emergence of a new systemtrailblazerscollapse of systemhospicing of old system alan moore | www.smlxtralarge.com | no straight lines introduction 2011 9. The unsustainable trilemma of a non-linear worldcomplexityOrganisation Social Organisational, social, economic changecomplexity complexityEconomicalan moore | www.smlxtralarge.com | no straight lines introduction 2011 10. A non-linear, ambiguous,complex world.alan moore | www.smlxtralarge.com | no straight lines introduction 2011 11. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 12. System Upgradealan moore | www.smlxtralarge.com | no straight lines introduction 2011 13. the Human-OS | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 14. A connectivecommunications membrane wrappingitself aroundthe earthalan moore | www.smlxtralarge.com | no straight lines introduction 2011 15. What doestechnology want ? alan moore | www.smlxtralarge.com | no straight lines introduction 2011 16. OPPORTUNITY FREEDOMEMPOWERMENTMUTUALISM DIVERSITYEFFICIENCYINDEPENDENCEBEAUTYalan moore | www.smlxtralarge.com | no straight lines introduction 2011 17. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Me, We. Jung re-wiredfor the 21st Century 18. Alis shortest poemMe Wealan moore | www.smlxtralarge.com | no straight lines introduction 2011 19. I NeedsWe to truly beIcarl jungalan moore | www.smlxtralarge.com | no straight lines introduction 2011 20. MeIdentity, community, communication, communion Self ?SingleManyFamilyCommunity We alan moore | www.smlxtralarge.com | no straight lines introduction 2011 21. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Communication ? 22. Communionalan moore | www.smlxtralarge.com | no straight lines introduction 2011 23. [Communion]Folk culture| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 24. I + We = why?What we have worked out is that a better world is shaped by what we sharealan moore | www.smlxtralarge.com | no straight lines introduction 2011 25. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Participatory culture 26. alan moore | www.smlxtralarge.com | no straight lines introduction 2011POWERalan moore | www.smlxtralarge.com | no straight lines introduction 2011 27. Access to, and, the (RE)distribution of knowledge allowsus to renegotiate the relationships of power; church,state, government, society, commercealan moore | www.smlxtralarge.com | no straight lines introduction 2011 28. Q: did the Catholicchurch seeGutenberg coming? alan moore | www.smlxtralarge.com | no straight lines introduction 2011 29. Gutenbergs little wooden printing press was used as the tool by Martin Luther tooverthrow the hegemony of the church in Europe and change the direction of politicalpoweralan moore | www.smlxtralarge.com | no straight lines introduction 2011 30. alan moore | www.smlxtralarge.com | no straight lines introduction 2011A technological revolution 31. or, a social one?alan moore | www.smlxtralarge.com | no straight lines introduction 2011 32. the Human- S | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 33. In the classrooms of our schools, In the waiting rooms of our hospitals, On the floors of our factories, and, in our villages, towns and cities we are no longer content with the current status quo and weHow can we? are asking not what if but | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 34. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |The only way of discovering the limits ofthe possible is to venture a little way pastthem into the impossible 35. How do we create a service tobetter manage peoples chronichealth care? Reducing; wrongdiagnosis, over prescription ofdrugs, clogging up hospitals andspecialist time.| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 36. Sharing data increases safety, sharing data savesclinical time, sharing data is a process | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 37. Detailed explanations for patient saveclinicians time| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 38. principles6 challenges | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 39. Literacy | www.no-straight-lines.com | making sense of our non-linear world | 2011 | 40. [1]Ambiguity Learning to deal with an uncertainworld| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 41. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | [2]AdaptivenessCreating,Collaborating,Critiquing,Communicating 42. Open The default setting is[3]| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 43. [4]Participatory cultures& tools| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 44. [5]CraftmanshipThe maker of civilisationthe development of new insight, technique andcreativity| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 45. [6] Epic:seek epic wins| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 46. Anyone worried about where business is going in todays chaotic world and everyone concerned with where it shouldbe going must engage withNo Straight Lines. Alan Moore has captured what is happening, but moreimportantly provides prescriptions for what individuals, companies, andsociety should do about it to create a better world. B Joseph Pine II, Co-author, The experience Economy and Infinite PossibilityAlan Moore is a visionary, someone who takes concepts from many sourcesand detects the previously hidden relationship between them. He has a firmgrasp of the changes which are reshaping our world, always pointing towardsa more participatory, cooperative, reciprocal model of what our society mightlook like. Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.De Florz Chair of the Comparative Media Studies Program MIT.Provost Professor of Communication, Journalism, and Cinematic Arts,USC Annenberg School for Communication| www.no-straight-lines.com | making sense of our non-linear world | 2011 | 47. www.no-straight-lines.comMaking sense of ournon-linear world@alansmlxl