nobody cares about your mission statement - nonprofits, social media, and the rat's ass

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NONPROFITS, SOCIAL MEDIA AND THE RAT’S ASS

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Anthony Juliano's presentation to the Association of Fundraising Professionals (AFP) Northeast Indiana Chapter, January 20, 2011

TRANSCRIPT

Page 1: Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

NONPROFITS, SOCIAL MEDIA AND THE RAT’S ASS

Page 2: Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass
Page 3: Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

Seeking to alleviate the problems of the

homeless, [organization] provides shelter,

care, advocacy, affordable housing and

supportive services for homeless families as

these families build strength and strive to

become independent, productive members

of the community. Rooted in a belief in

God, and under the direction of a diverse

board, [organization] seeks to affirm the

dignity of life for all served.

Page 4: Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

Our mission is to help children develop the

critical learning skills that will promote

success in school and a positive self

image. This will be accomplished by

providing individualized, one-on-one

processing-based instruction in the areas of

reading, language comprehension, writing,

and math and is designed to address the

unique needs of each child.

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Thanks to everyone who came to our event.

We will post pictures soon!

Thanks to everyone who came to our event.

Who did you honor, and why?

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NOBODY CARES ABOUT

YOUR MISSION STATEMENT

BECAUSE IT’S FOCUSED ON YOU—AND THEY DON’T GIVE A RAT’S ASS ABOUT YOU

HOW DO YOU GET THEM TO CARE?

MAKE IT ABOUT THEM!

SOCIAL MEDIA IS A POWERFUL TOOL THAT EVERY NON-PROFIT CAN USE TO DO JUST THAT

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[email protected]

(260) 615.3426

IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

Page 36: Nobody Cares About Your Mission Statement - Nonprofits, Social Media, and the Rat's Ass

1. FLICKR/UGLY YAWNERS UNITE/BAILEY RAE WEAVER

2. FLICKR/BORED/JASON SCRAGZ

5. FLICKR/BORED/WAJAKEMEK | RASHDANOTHMAN

6. FLICKR/ARLIE/NEIGHBORLINK FORT WAYNE

7. IVY TECH COMMUNITY COLLEGE

8. CANCER SERVICES OF NORTHEAST INDIANA

9. FLICKR/DEBBIE READING TO CHILDREN DURING LAPSIT STORYTIME/SAN JOSE LIBRARY

11. FLICKR/DISNEY - DUMBO THE FLYING ELEPHANT (EXPLORED)/JOE PENNISTON

13. FLICKR/LOUIS VUTTON STORE WYNN LAS VEGAS JULY 2009/MICHAEL GRAY

14. FLICKR/BORED!!!!!!!/SAMAEL KREUTZ

15. FLICKR/POPPY THE RAT SAYS HELLO/THE_BOSSHOG

13. FLICKR/ATTENTION/JULIANA COUTINHO

17. FLICKR/I'M APPARENTLY THE POSTER GIRL FOR INTERNET NARCISSISM/HELGA WEBER

18. FLICKR/KODAK BROWNIE STARLET, 1957 - MY FIRST CAMERA/SILVIO TANAKA

31. FLICKR/SHARING/RYANCR