nobody trusts you

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Nobody Trusts You and how to change that Abi Jones Editrix, Heat Eat Review March 25, 2009 My Birthday!

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Are you prepared to implement a social media campaign to share information about your company’s food products and their attributes? Social media is forecasted to be one of the hottest strategic trends for 2009. This session will introduce you to the potential opportunities presented by social media, and enhance your ability to execute a social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach to marketing.

TRANSCRIPT

Page 1: Nobody Trusts You

Nobody Trusts Youand how to change that

Nobody Trusts Youand how to change that

Abi JonesEditrix, Heat Eat Review

March 25, 2009 My Birthday!

Abi JonesEditrix, Heat Eat Review

March 25, 2009 My Birthday!

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Agenda

A few things about me How Heat Eat Review startedNobody trusts youHow to get people to trust you

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Abi Jones is…

• Information Architect

•Food Writer

•Married, without kids

•A Human Being

•Addicted to Twitter @jonesabi

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How Heat Eat Review started…

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http://flickr.com/photos/orinrobertjohn/500200103/

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http://flickr.com/photos/willpalmer/142732994/

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http://flickr.com/photos/atonal/125960941/

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http://flickr.com/photos/sin_agua/124945917/

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http://flickr.com/photos/drewleavy/3247357892/

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http://flickr.com/photos/llemanie/1548293558/

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http://flickr.com/photos/stevedinn/215960399/

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http://icanhascheezburger.com/2007/10/22/dont-talk-to-me-i-hasnt-had-mah-coffee/

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http://flickr.com/photos/transkamp/54371294/

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14http://flickr.com/photos/matthewfield/2306001896/

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Heat Eat Review is…

• A website with 3,000 unique visitors each weekday

• Featured in Real Simple Magazine, Washington Post, Pittsburgh

Post-Gazette and San Francisco Chronicle

• Over 30 writers contributing over 600 product reviews from over

80 brands

• Consistently in the top 3 Google results for products from Lean

Cuisine, Smart Ones, Stouffer’s, Amy’s Kitchen, Marie Callender,

Hungry-Man, Healthy Choice, Jimmy Dean, Banquet, Campbell’s

and Claim Jumper

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People Trust Heat Eat Review

I started following this chick on Twitter and found

her site, its pretty cool. She isn’t the only one

who reviews frozen and instant meals so you

get a very unbiased opinion on these frozen

dinners. So next time your in the freezer section

and your wondering if that’s gonna taste

anywhere near as good as it looks on the box,

look no further.http://jetgirl.wordpress.com/2009/02/25/huzzah/

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People Don’t Trust Heat Eat Review

“You are crazy. You rate Smart Ones macaroni and cheese a 5 and this a 0?!?!?!”

http://heateatreview.com/2007/08/01/celentano-eggplant-parmigiana/

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Nobody listens to you.

“I am noticing a trend in my own social media behavior:

Human face take notice

Corporate logo ignore.”

Dave Gray,

Founder and Chairman of XPLANE

http://twitter.com/davegray/status/1269719511

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People don’t like your website either.

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http://twitter.com/hyrcan/status/1253802183

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Nobody Trusts You

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How do you get people to trust you?

• Be genuine.

• Have a human face.

• Use the right social media tools for you and your company.

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Be Genuine

“Trust, in social media,

seems to blossom with

humility and selflessness.”Michael

Coffey

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http://darmano.typepad.com/logic_emotion/2009/02/professional-prism-of-trust.html

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Communicate Authentically

Social media provides new ways to connect and interact with

people; and it is a powerful and important tool. There are hundreds of

dynamic applications that are improving the way we communicate,

work and live. But, it is just as important that we stand back from

time to time and focus as much on what we are saying as how we

are saying it. In the end, whether it's snail mail, email or Facebook,

my point is that it’s ultimately most important to communicate in a

meaningful way. Don't just fall in love with the tool. Fall back in love

with having real conversations.

- Mark McKinnon

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http://www.thedailybeast.com/blogs-and-stories/2009-02-27/twitter-jumped-the-shark-this-week/full/

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Have a Human Face

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http://amyskitchen.com/about_us/our_people.php

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Use the Right Tools

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http://twitter.com/lkr/statuses/1136981019

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Takeaways on Gaining Trust

• Be Genuine.

Transparency is essential. Lack of it will drive people away

and make them talk about you rather than with you.

• Have a Human Face.

Social media is interactive. It means conversation.

Conversations go two ways, not just one way.

• Use the Right Tools.

One size does not fit all.

Think about what you can support.

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