nod app space sp overview apr 2012
DESCRIPTION
Digital Media Suite from Cisco on the cloud by Nexus On Demand partnerTRANSCRIPT
Next Generation
Digital MediaService Provider
Overview
April 2012
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WHO WE ARE
Quick Facts Established in 2001
Headquarters in Dallas
Regional offices in London & Kuala Lumpur
50+ professionals globally
100% owned by management
Nexus On-Demand is a globally registered Cisco solutions developer and is a leading provider
of digital media application management software and services.
April 2012 • nexusondemand.com
cisco.nexusondemand.com
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WHAT WE DO
Apps (visual)Client Responsibility Marketing Communication
Infrastructure (foundational)
Client Responsibility Information Technology Audio Video Services
IP Network ECDS Routers Firewall LAN / WAN
App Framework Media content + data Business logic + functions
Nexus provides the tools necessary to build & manage digital media apps. We work with infrastructure providers like Cisco to deliver a total solution.
April 2012 • nexusondemand.com
Digital Media Suite Digital Media Manager Digital Media Player Show & Share LCD Digital Media Encoder Media Experience Engine
Service Integration Warranty Maintenance Help Desk
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OUR VISION
April 2012 • nexusondemand.com
Problem SolutionI want a better way to communicate with my constituents.
Develop digital media apps that run on any digital ‘screen’.
I don’t want to manage a bunch of different systems.
Unified content management platform delivered via the Cloud.
I have various users with different skill sets and requirements.
Specific tools and workflows for various business users. (e.g. Marketing & IT)
I don’t want to piecemeal a solution with a bunch of vendors.
Use Cisco to deliver and manage a total end-to-end solution.
DESKTOP IPTVSIGNAGE MOBILE
Q
Q
Q
Q
A
A
A
A
Four Screen Coverage = Pervasive Communication (not just digital signs)
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APPSPACE – Introduction AppSpace is our online toolset that allows users to create, manage, and publish digital media applications.
April 2012 • nexusondemand.com
ConvergenceFlexible
InfrastructureAlways
Up-To-DateTemplates &
Widgets CustomizationDigital signs, directories,
video walls, LED, and more from a single platform
Cloud or On-Premise options to meet your
business requirements
New features, functions, and upgrades every
quarter
Extensive library of professionally designed
content
Build and manage custom apps to meet unique project requirements
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APPSPACE – Deployment Strategies
April 2012 • nexusondemand.com
BASE ENTERPRISE SP CLOUD
Choose the deployment strategy that suits your business objectives.
Run AppSpace in a dedicated on-premise network and align with internal IT policies.
Ideal for SME businesses
Single enterprise customer with a single account
Supports hundreds of endpoints
Run AppSpace on an enterprise-class server and deliver digital media to unlimited endpoints.Ideal for large enterprise and media networks
Large enterprise customers with multiple accounts
Supports unlimited endpoints
Establish AppSpace in the Cloud and centrally deploy digital media services.
Cloud Delivery Strengths
Offer flexible digital media services per endpoint
Minimal overhead for customers
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APPSPACE – Cisco DMS Infrastructure
CREATION +CONTROL
DELIVERY +INTEGRATION
PLAYBACK
AppSpace defines the “application layer”
App + content tools Interactive capabilities Extensive content reports Data integration
DMM manages the infrastructure
Device management Live source management Device reporting Device grouping
ECDS or SmartHub ASE pre-positions content, SmartHub as an Intelligence Module runs custom services
SmartHub ASE is a software module that runs on Cisco UCS or a virtualized environment
Content cache and application services ASE plug-ins for data source management or other controls
DMP plays back apps determined by DMM
App playback via IP stream from AppSpace, DMM or SmartHub Support for Cisco DMP 4310G Support for Cisco DMP 4400G
April 2012 • nexusondemand.com
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UNIFIED PLATFORM MANAGEMENT
Manage apps and content Broadcast
live sources over multicast
April 2012 • nexusondemand.com
Integrate 3rd party data sources and services
Manage devices and the media network infrastructure
ECDS pre-positions video and digital media content
Nexus SmartHub ASE Cisco DMM Cisco Source ECDS
Cisco Encoder
Cisco Endpoint ECDS
Wireless Access Point
Mobile Apps
PassiveInteractiveVideo
Communication
Directory + Wayfinding
Enterprise IPTV
Digital Media Players
STRUCTURING THE BUSINESS
Next Generation Digital Media
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CORE SERVICES TO CUSTOMERS
April 2012 • nexusondemand.com
The core business for a DMS service provider will focus on content design, application management and deployment services. Service delivery is the key factor and path to revenue.
Content Services
Work with the customer’s business and marketing teams to define the content and application experience.
Application & Network Management
Manage the DMS network, customer accounts and applications through a central online platform for a fully managed service.
Deployment Services
Procure and deploy the network infrastructure and DMS components such as the LCDs, digital media players and overall connectivity.
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App Design and Development
Our dedicated team of design professionals can assist in designing the content experience and building the application framework.
Technology Enablement
We provide both remote and on-site technology enablement services to support the partner on projects from concept to completion.
Training Programs
We provide a variety of training programs for both partners and customers to get familiarized using AppSpace.
NEXUS PROFESSIONAL SERVICES
April 2012 • nexusondemand.com
Nexus On-Demand offers a range of services that partners can leverage to deliver different areas of a project. We offer a combination of content and app design services, integration, deployment and technology support.
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THE DEPLOYMENT PROCESS
April 2012 • nexusondemand.com
A successful DMS deployment involves implementing a digital media strategy that fulfills core business objectives.
Managed Services &
Business Team
DELIVERYINFRASTRUCTURE
BusinessObjectives
UserExperience
ContentPlanning
DIGITAL MEDIAENDPOINTS
AppManagement
Workflow Users
Scope the business requirements and determine the right user experience and context.
AppSpace provides the content and application framework and workflow for business users.
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THE CUSTOMER PLATFORM
April 2012 • nexusondemand.com
Service ProviderBusiness Teams Target key customer accounts Define customer and specific
project requirements Set delivery milestones
User Experience Teams Define the content strategy Create digital media concepts Creation and management of
content and apps
Customer Accounts
All customers are able to manage their own single or multi-tiered digital media network under the service provider’s DMSaaS infrastructure.
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PACKAGING THE SERVICE - Example
April 2012 • nexusondemand.com
The following table is a representative example of how the DMS package can be offered to customers.(Pricing is for illustration purposes based on 3-year contractual period)
Package Number of Endpoints
Pricing per month per endpoint
1-20 21-50 51-100 >100
LCD + Player + Services 630 580 530 TBD
Player + Services 585 535 485 TBD
Services Only 500 460 410 TBD
Core Service Package Includes:
5 users per account Online storage 100MB per endpoint 1 managed app per endpoint + monthly content update 8x5 Helpdesk support
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THE SALES ENGAGEMENT
April 2012 • nexusondemand.com
In addition to a direct sales engagement with the customer, a DMS service provider can leverage relationships in the channel with strategic partners for wider coverage.
Service Provider
Sales Channel
Customer
Direct Sales Channel Engagement
CiscoIT/AV
PartnerContent Partner
Customer
Direct Decision
Business and Procurement Teams
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Apps
Ready-to-run app templates created by design professionals and easy to customize for many requirements.
Widgets
Browse through our library of app widgets that include Interactive slideshows, video controls, data visualizers and much more.
Mobile Clients
Browse through a collection of mobile clients and get the one that best matches your device and business requirements.
MARKETPLACE – Coming in July
April 2012 • nexusondemand.com
The Nexus On-Demand Marketplace is the best place to browse for apps, widgets and other modules that can be used and applied into your digital media practice. Constant updates and additions ensure fresh ideas.
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MANAGED SERVICES PROVIDERS
April 2012 • nexusondemand.com
Telstra iVision – Australia
Telstra is one of Australia’s premier service providers and have an established division that focuses on unified communications, digital media and video broadcast/streaming solutions. Their DMS practice focuses on enterprise customers and will use their SP Cloud to target the commercial market.
Hatari Wireless – Thailand
Hatari is an established systems integrator and managed service provider based in Thailand with experience in running digital signage networks totaling over 4,000 endpoints. AdNet is their newly launched Cloud-based DMS service targeted at both enterprise and commercial customers.
Comtel Integrators Africa – East Africa
Comtel is an established systems integrator based in Kampala, Uganda who have established themselves as a communications infrastructure provider for enterprise and government organizations. They are currently offering Cloud-based DMS services to enterprise customers.
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CONTACT US
www.nexusondemand.com
NORTH AMERICAHeritage Square 1Suite 2004835 LBJ FreewayDallas, Texas 75244United States
E: [email protected]: +1.214.233.7114
UK + EUROPECreative Industries CentreWolverhampton Science ParkWolverhamptonWV10 9TGUnited Kingdom
E: [email protected]: +44.845.299.7717
ASIA, MIDDLE EAST, AFRICALevel 14Kompleks AntarabangsaJalan Sultan Ismail50250 Kuala LumpurMalaysia
E: [email protected]: +60.3.2142.2320
April 2012 • nexusondemand.com