noise for the nose - prask sutton
DESCRIPTION
Prask Sutton - Advertising and Marketing Multi sensory specialist. Speaks at the IAQM Odour LaunchTRANSCRIPT
Noise for the Nose
The prevalence of olfactory marketing and why smell doesn’t always equal sell
Prask Sutton, 76msma
Mercedes S-Class
Smell = Sell
Smell = Sell
In a study by The New York Times, 81% ofconsumers showed a preference for productsthey could smell as well as see.
Tamar Charry, N.Y. Times News Service, “Marketers Hope to WinCustomers by a Nose with Use of Scented Ads.” The Oklahoma CityJournal Record (July 11th, 1996)
Non-Scents
The future of scent marketing