Nokia6210 Street Activation

BriefingFind a brand activation idea that builds awareness around the Nokia 6210 Navigator

Central idea

Street Activation: Let the 6210 facilitate your daily life

The idea was to let the people experience the devices

The devices were available in an The devices were available in an incubator and also in the hands of the hostesses

Contest Netherlands & Belgium: « Do you know the shortest

way to …? »

People were encouraged to go to the nearest Nokia store and

participate to the pinpoint

Central idea

participate to the pinpoint contest in store

Prizes: city trip for 2 (Netherlands)

Nokia 6210 devices (Belgium)

ResultsAnimation: good & easy way to explain the possibilities of the Nokia 6210Contest: excellent traffic builder, stores were well locatedFull visibility in the streets & in store