7/30/2019 Nokia Ad Analysis

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Advertisement Nokia N70 Ads

Analysis

By

Hasnain Sajid

7/30/2019 Nokia Ad Analysis

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Advertisement Analysis

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7/30/2019 Nokia Ad Analysis

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TABLE OF CONTENTS.............................................................................................................3

TABLE OF CONTENTS..............................................................................4

Introduction...........................................................................................5

Nokia says, Connecting People............................................................................5

Psychological Benefits............................................................................5

Advertisement Description.....................................................................6

Target market........................................................................................6

Positioning Strategies............................................................................6

Functional Benefits................................................................................6

Common Attention-Getting Hooks...........................................................7

Colors................................................................................................................... 7

Emotional Transfer............................................................................................... 7

Gender................................................................................................................. 7

Age....................................................................................................................... 7

Cute...................................................................................................................... 7

Ordinary People ...................................................................................................8

Culture................................................................................................................. 8

Conclusion.............................................................................................8

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Advertisement Analysis

Introduction

Nokia Corporation is the worlds largest manufacturer of mobile

phones, serving customers in 130 countries. Nokia is divided into four

business groups: Mobile Phones, multimedia, Enterprise Solutions, andNetworks. The Mobile Phone group markets wireless voice and data products

in consumer and corporate markets. The multimedia segment sells mobile

gaming devices, home satellite systems, and cable television set-top boxes.

The enterprise solutions groups develop wireless systems for use in the

corporate sector. Wireless switching and transmission equipment is sold

through the companys Networks division. Nokia operates 15 manufacturing

facilities in nine countries and maintains research and development facilities

in 12 countries.

Nokia says, Connecting People

By connecting people, we help fulfill a fundamental human need for

social connections and contact. Nokia builds bridges between peopleboth

when they are far apart and face-to-faceand also bridges the gap between

people and the information they need.

Psychological Benefits Image

Style

Expression

Brand

Look

Self Actualization

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Advertisement Description

The ad is focusing on many tangible and abstract benefits and covers

many cultures, age, groups and people of different walks of life. The adprojects beautifully its product i.e. N70 as a device that makes you

expressive, participative and stylish at the same time and brings you closer

to your loved ones and to the information.

Its very effectively portrays that this product fulfills your self

actualization needs. The theme used in the ad very precisely gives synergy

to Nokias message connecting people and ads gives thrush to its

campaign.

Target market

Business classes

Professionals

Fun seeking youth

Positioning Strategies

Benefit positioning

Product category positioning

Functional Benefits

GPS

2 mega pixel camera

2 hours video

Media Player

Games

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Advertisement Analysis

Bluetooth

Call Recording

Internet TV

Common Attention-Getting Hooks

Colors

The ad was really colorful as the main focus was on the YOUTH; the ad

included almost all walks of life such as airport, football team, camping,

concert, movies etc. Every segment had a different intensity of colors.

Emotional Transfer

The Ad shows happy, beautiful people but tells us nothing about the

product. The point is to make you feel good and to transfer that feeling to

the product. This is the number one and most important process of media

manipulation.

Gender

They sell their product for both, male & female

Age

This product is for the people of age 15 onwards.

Cute

Children and animals always steal the show. It attracts everyone and

makes the ad more memorable.

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Ordinary People

People that might be like you or me were in the ad to explain it well

that is a product for all social classes and all age of people. It stresses

community and family.

Culture

In the ad you can see people of different cultures, as Nokia is an

international brand therefore they have covered almost all the major

countries such as USA, India etc.

Conclusion

As Nokia Corporation is the worlds largest manufacturer of mobile

phones, serving customers in 130 countries therefore they have a strong

advertisement department which generates more creative ideas and they

have to look as a whole nation and facilities all the regions. They have to

keep in mind the need of their customers all over the world.

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