ENVIRONMENT ANALYSIS

OF

Chitkara Business School

Darshan Singh

Navpreet Singh

Ankur Bhatia

Saagar Bhanot

Varun Bhatia

Varun Kalia

Inderpreet Singh

Parminder Kaur

s

NOKIA

1871 Nokia AB

1898 Finnish Rubber Works

1902 Electricity Genera-

tion

1912 Finnish Cable Works

1967 Nokia Corp.

(Diversified)

1970 Focused

On Telecom

HR Quotient Of NOKIA

• 128,445 Employees in 120 Countries

• 39,350 people in R&D representing approx. 31% of total

workforce

• Nokia’s Industrial Research Unit consists of 5oo

researchers, engineers & Scientists.

• R&D centers

Brazil, China, England, Hungary, India, South Korea etc.

• Nokia’s Design Deptt. Remains in SALO, Finland

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-Largest Cell Phone Vendor

-Design, the branding and the technology

-Lending personality to its products

(fashion statement)

-Effective advertisement and market

communication

-User friendly

-Global Expansion

-Strong R&D

-Lacking in Design Innovation

-Loopholes in Symbian OS

-Slow to adopt new ways of thinking, Clamshell Phones

- Increase their presence in the CDMA market

-Good Brand Image in booming new markets

-Clamshell Handsets

-Booming Economies like Latin America , India & China.

-Late in the game of 3G

-Asian OEM’s

-Other Handset Vendors providing service to Carriers

-Better Smart phones by competitors

Nokia Product

Line

Mobile Phones

Service

& Solutions

Accessories

•Basic Series Nokia 1100, Nokia 2100,, Nokia 2626

•Express Music Series Nokia 5310, Nokia 5800

•Business Series Nokia 6300, E-Series (E71, E90)

•Fashion Series Nokia 7210 Supernova & Prism, Nokia 7710

•Premium Series Nokia 8250, Nokia 8800

•Communicator Series Nokia 9200, Nokia 9300, Nokia 9500

•Mobile Computer Series Nokia N70, N86, N95, N900

•Multimedia Series Nokia X3 & X6

•Mobile Gaming N-Gage, N-Gage QD

•Ovi

•Nokia Sensor

•Nokia PC Suite

•Nokia LifeBlog

•Nokia Maps

•Nokia Sports Tracker

Service &

Solution

•Mini Laptops Nokia Booklet 3G

•Internet Tablets N770, N800

•GPS NavigatorWireless & Bluetooth GPS Modules

•Accessories Car Kits, Headsets, Speakers, Wireless Digital Pens

Miscellaneous

Source: www.nokia.com

Source: www.nokia.com

Nokia is working on future of mobile with their new

concept Nokia "Scentsory".

This new mobile device uses the sense of smell, sight,

hearing, and touch to create a multiscensory

environment for the caller.

Scentsory would be able to detect smells as well as

radiate colors, lighting, and temperature of the caller with

Dual screens and hidden camera

Nokia’s Banking Venture

• Nokia financial services

• In collaboration with ‘Obopay’.

• 4 billion mobile phone operators and 1.6 billion bank

accounts.

• Paperless economy.

Aggressive pricing

Forward Integration

Efficient Distribution

Channel

Increase commitment to emerging

markets

Customer Satisfaction

• In July 10, 2008, Nokia bought Navteq, a U.S.-based supplier for

a price of $8.1 billion.

(concentric diversification)

• In September 2007, Nokia acquire Enpocket, a supplier of

mobile advertising technology.

(Forward Integration)

• In July 2007, Nokia acquired Twango, Multimedia Solutions.

(Concentric diversification + VAS)

• Nokia acquired IntelliSync to develop an online Nokia Music

Store on the line Apple’s iTunes.

(Concentric diversification + VAS)

Product Line

Clamshell TypeMOTO PEBL , V3, MOTO KRZR

Candybar ROKR E1, W230,

Car & Bag Phone SeriesM900, M710

PDA A630, Q9c

Slider RIZR Z3, ROKR Z6

Four Letter Series KRZR K1, Moto JEWL, RAZR V3, ROKR W5

Cordless Phones

Accessories Bluetooth Headsets , Stereo Wireless Headset

•Established in 1928

•CEO- Greg Brown and Sanjay Jha

•Workforce- 64,000

•Revenue- USD 30.14 Billion

Market Strategies

The 4 LETTER NAMING – RAZR ,KRZR , ROKR.

Sleek and Stylish designing.

DROID - Biggest leap in smart phones technology

More focus on Clamshell phones

Application Store- Shop4Apps designed for DROID by google

They won’t be opening any application store.

Youth oriented approach.

Product Line

Touch Phone Corby, Star

Style Phone S3600, SGH-U900

Multimedia Phone C5130, M2710

Business Phone Omnia, SGH-i200

Guru SeriesMarine, E1070

Dual Sim Phones Fizz, SGH-D780

Accessories Bluetooth Headsets, Speakers

• Founded in 2000

• CEO-Mr.Yoon Woo Lee

• Revenue-USD 900 million

Market Strategies

Set up a handset manufacturing facility in India

A cheap labor market

Aggressively hawking flip-tops and clamshells- Sleek & Stylish Phones

Nationwide distributor and retail presence in the global consumer

durables market

The Blue Dream

Eco-friendly phone

Made of Recycled material

Solarized

Strong presence in all segments of mobile phones.

Adopting a new positioning for the brand supported by celebrity

endorsement.

Product Line

• Cybershot Series : C702

• Economy Series : R300, T series

• PDA Phones : P990, P1

• Walkman Phones : W550, W995

• Xperia Series : Xperia X2, X10

• Ent. Series : Satio, Yari

• Gaming Phones : F 305

• Founded in 2001

• President- Bert Nordberg

• Revenue- USD 11,244 Million

• 9400 Employees

Market Strategies

Collaboration with Carl Zeiss for Carl Zeiss Lens

Walkman Series targetes youth

Easy to use interface.

Ensure better quality in sound and imaging.

Introduces newer concepts regularly

Distribution system restricted to dealers.

Single Product Analysis:

Need to Introduce more Clamshell Style Phones.

Explore possibilities in CDMA market.

Need to scrap the NVO’s , not enough to match current competition and

Innovation.

Need to develop online interactive Capabilities (Untapped Revenue)

Nokia Ovi – online app store.

Online music store.

Focus on BRIC Countries- Mainly India & China .

Need for a better operating platform over SYMBIAN, MAEMO is a good step

but needs more integration.

THANK YOU !!!