Nokia Channel Me

Cricket Lifestyle Multimedia Community & Activity

Run on RockeTalk, India’s largest social networking application

Case Study: Nokia Channel Me

1st Nokia presence on Social Mobile

Objective• To create a viral of conversations around Nokia Channel Me & cricket and stimulate sharing and

viewing of the videos created by users. • A minimum of 2,500 UGC videos as per Nokia Channel Me requirement.

Solution

• A mobile version of the Nokia Channel Me was created on RockeTalk as a community and

• This was promoted via home screen tickers, display banners, multimedia inbox broadcasts.

• Users joined the community and posted videos based around the IPL theme.

• Discussions/talk shows were held around the theme and 7,000 + UGC videos were uploaded on the Nokia Channel Me website!

• 4 winners declared, 1 each from Chennai, Calcutta, Delhi & Mumbai based on their participation & got to party with the IPL stars.

Snapshots of Nokia Channel Me on RockeTalkHome-screen Ticker

Community Page

Inbox Invitations To Join

Banners & MediaTalk Shows For Nokia

RockeTalk Nokia Channel Me: Powered the main Nokia Channel Me website initiative

…Nearly 80 percent of the videos produced and posted on the Nokia Web property was powered by RockeTalk !

Results of the Campaign

Number of

Members

22089

Videos Sent to Nokia

Site

3064

Nokia Channel Me Community

Campaign Details for 40 Days

Conversations

75360

Conversations Shared

5433026

Videos Posted

7241

Results of the Campaign

Banner Clicks

213222

Banner Views

8221017

Promotions of Nokia

Channel Me Community

Promotion Details for 40 Days

Home-screen Ticker

3 Million

Community Profile Views

6292507

sameer@rocketalk.com