nokia in-app payment - ux considerations
DESCRIPTION
Nokia In-App Payment is designed from the ground up to encourage users to spend more on your digital goods, let you keep more of what your users spend, and reach the broadest possible market around the world. If you’re not yet using Nokia In-App Payment to generate revenue from your Nokia applications, you should be. Join this webinar to find out how to optimise Nokia In-App Payment UI flows before and after payments occur. You’ll learn about tips and tricks to increase conversion rates and to avoid pitfalls and deal-breakers.TRANSCRIPT
In-app payment UX considerationsWebinar
Jan Krebber @krebbixuxSenior User Experience Consultant
Overview
2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Fundamentals• Flows• UX offering• Take home messages
Fundamentals
If the customer cannot find the product, the customer cannot buy the product.
4 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Jacob Nielsen
Content is king.
5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Primary and only action is to purchase the item.
6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Make people feel good and confident while buying.
7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Support your paying customers.
8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
No registration.
9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
The purchased item is immediately and always available.
10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Purchased items must be restorable.
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Flows
Give before you take.
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Guide people after trial period has ended.
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If purchase results in a significant layout change, no notification is required.
15 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If purchase results in minor layout changes, a notification is recommended.
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Make purchase notification an integral part.
17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Separate unsold and sold items.
18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If there is no in-game store, let people continue playing as soon as possible.
19 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
If there is an in-game store, navigate to it after each purchase.
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It is the author’s responsibility to restore purchased content.
21 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
UX offering
You find more UX tips from the UX library.
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Literature and links.
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• Nokia X UX guidelines http://developer.nokia.com/resources/library/nokia-x-ui/index.html
• Nokia In-App-Payment API documentation http://developer.nokia.com/resources/library/nokia-x/nokia-in-app-payment/nokia-in-app-payment-porting-guide.html
• Android UI guidelines https://developer.android.com/design/index.html
• Nielsen Norman Group, www.nngroup.com• 4ourth mobile, www.4ourth.com
Take home messages
If the customer cannot find the product, the customer cannot buy the product.
27 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Jacob Nielsen
Give before you take.
28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Make purchase notification an integral part.
29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Thanks to:
- Maaike Beenen, - Sanna Hiukka,- Petri Kiukkonen.
