Nokia Net Ka Guru

Brief

Challenge

Insight

Engagement Approach

Be the technology Champion for Nokia for friends

Increase Consideration For Nokia Handsets

Solution

To identify key influencers and make them our local ambassadors through the “Nokia Net ka Guru” program.

To drive the usage of mobile internet and build

a Nokia community through a long term

engagement.

THE NET KA GURU PROGRAM

Nokia NET Guru - WAP Page Interface

Phe

nom

enal

Suc

cess

Results

EMVIE Gold – Best Media Innovation for MDACS

AWARDS & RECOGNITION

IAMAI – Best Mobile Voice Campaign for MDACS