Company Confidential

Nokia Phone Financing Program

2009 RBAP-MABS National Roundtable ConferenceMay 12-13, 2009

Hyatt Hotel and CasinoManila

John Quimbo

President, Altus Communications

Limited mode of transportation

High cost of communication

Presence of a middleman in every business transaction

Limited access to market information

Limited access to banking facilities

Before Technology:

Technological Advances Are Allowing The People in the Rural areas to respond in new and efficient ways:

Mobile devices – for both buyers and sellers, to aid in personalized and faster transactions and enable higher levels of service.

Wireless payment alternatives – To reduce transaction costs and provide added convenience to customers.

Using this technology can bridge a long distance communication

Provides fast and easy transaction with banks

Buyers or sellers can respond with speed to any customer demand and market

opportunity.

Allows rural banks to expand their services to clients in rural areas without

increasing costs or taking on additional risk

Saves time, money, and energy

Technological Advances Are Allowing The People in the Rural areas to respond in new and efficient ways:

The leading brand in mobile devices Has a dominant market share

Appointed distributor of NOKIA devices in 2007. Have strategic warehouses Presence of retail partners

nationwide Has a stronghold in the distribution business.

It’s a program for rural bank customers in the countryside that gives them access to a Nokia mobile phone through very easy financing terms provided by rural banks.

What is Nokia Phone Financing Program?

How Does It Work?

1. Rural bank customer secures a loan from the rural bank to purchase a Nokia mobile phone.• Loan policy is determined by the

rural bank including payment terms and interest rates.

• We recommend something that’s easy to understand and communicate.

• E.g. Bangko Kabayan provide 6 and 12 month installment terms at 12%pa interest rate.

2. Rural bank customer goes to the appointed Nokia partner retailer to retrieve the phone with the Notice of Loan Approval from the rural bank.

How Does It Work?

3. The appointed Nokia partner retailer collects payment from the rural bank.

4. Rural bank starts collecting monthly installment from the customer.

5. Nokia provides marketing materials such as banners, posters and flyers to promote the program to the local market.

Participating Rural Banks

BK Participating Branches:BatangasIbaanMabiniRosarioSan JoseSan PascualLemery

GM Participating Branches:CabanatuanTarlac

How Can a Rural Bank Enroll in the Program?

• The rural bank can contact Nokia’s authorized Distributor for the Nokia Phone Financing Program.

• Mac Dang, Altus Communications• +639177951200 or mgdang@altus.com.ph

• Rural bank has to sign a Memorandum of Understanding with Nokia’s authorized Distributor and the appointed Nokia partner retailer/s.

Thank You!