nokia vs samsung
TRANSCRIPT
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NOKIA vs SAMSUNG
Presented by: Gurpreet Singh
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CONTENTS
NOKIA SAMSUNG NOKIA vs SAMSUNG QUALITY STRATEGY CONCLUSION
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Nokia Type: Public co. Founder: Fredrik
Idestam Founded in: Finland
(1865) Revenue: $38.65
billion Employees:
135,949
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Laura Moscatelli & Alberto Olori
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Past…
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Samsung
Type: Public Founder: Lee
byung chull Founded in: South
Korea, Seoul (1938)
Revenue: $220.1 billion (2011)
Employees: 344,000
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Laura Moscatelli & Alberto Olori
with Samsung it’s not that hard to imagine
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Past…
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NOKIA vs SAMSUNG Nokia has
concentrated its efforts on design and it has consumers among businessmen
Samsung has market leadership through its innovative and hot mobile phones and it has young consumers
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NOKIA Nokia is a
traditional brand;
Its logo is “connecting people”
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SAMSUNG
Samsung is a young brand;
Its new logo is “with Samsung it’s not that hard to imagine
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NOKIA
Nokia is considered of a very high quality by segment of consumer between 20 to 50 years of age
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SAMSUNG Samsung is
considered of a medium high quality by segment of consumer between 15 to 35 years of age.
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NOKIA
Nokia has consentrated its efforts on design forgetting that function is more important
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SAMSUNG Samsung has spent
money on the latest high tech device. It has exploited technology and produced increasingly small hand set.
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NOKIA vs SAMSUNG
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Nokia Lumia 710
Free lifetime Nokia Drive navigation
Nokia Music and Nokia Maps
Display is twice as bright
Better video recording quality
Exchangeable covers A wee bit cheaper
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Samsung Omnia W Samsung Omnia W Super AMOLED Gorilla
Glass display over TFT Slimmer profile and
metal on the battery cover
Front-facing VGA camera Slightly better
loudspeaker performance
Better audio quality Nearly twice the real-
world battery performance
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Samsung strategies Brand ambessdor Amir
Khan play a important roll in advertisement.
online software updates, customer services.
Established many Samsung Mobile Stores to increase the visibility of the brand
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Nokia Strategies Best Actor
Shahrukh Khan play important roll in advertisement.
Best softwares Increasing the no.
of stores & services Online service &
information.
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CONCLUSION
Nokia is better than samsung but samsung beat the nokia.
The compitition between nokia & samsung is very tuff.
The struggle will probably never end…..