nominet internet policy forum - the digital election?
TRANSCRIPT
“We went in and took very deep dives in the seats and to see what was doable, what was winnable ... who were the voters, who were potential waverers…. and we were able to have very focused messages to all of those people.”
Jim Messina
Conclusion
Social media was an echo chamber Good at keeping the media informed And for re-enforcing the message But unrepresentative and a bit feral
The real value of digital was less visible Big data Strong analysis Targeted campaigning Personal contact with high impact voters (on- and
offline)