non adherence in diabetes
TRANSCRIPT
Medical Advertising& Consultancy
Branding of Science Science of Branding
www.brandcare.net
Non adherence in DiabeticsAn attitude and behaviour study
2013 studyBy Brandcare
Medicines don't workif people don't take them
And yet they are the most neglected
Excuses take many forms!
Mehenga hai.
Bahut garam padta hai
I didn't understand the directions
I am feeling much
better. God bless the
doctor!
Mr. Sharma was
asked to stop
after a month
It’s not available nearby
I forgot!
Buaji had Side effects
I am so busy.
Chalta hai. Hota hai.
I didn’t know how long to take
Estimates of medication nonadherence rates typically range from 30% to 60%,
when medication was to be taken over a long period, compliance rates dropped dramatically to approximately 50% for either prevention or cure.
Meichenbaum D, Turk DC. Facilitating Treatment Adherence: A Practitioner's Guidebook. New York: Plenum Publishing Corp; 1987
Sackett DL, Snow JC. The magnitude of compliance and noncompliance. In: Haynes NRB, Taylor DW, Sackett DL, eds. Compliance in Healthcare. Baltimore: Johns Hopkins University Press; 1979:11-22
Disease Condition
Treatment
Demographics
Physician Attitudes
PatientAttitudes
is impacted mainly by
Disease Condition
Treatment
Demographics
Physician Attitudes
PatientAttitudes
The most impact able of these are
Hence Brandcare decided to study non-adherence from attitude perspective
We studied the attitudes of Indian Patients and Physicians towards non-adherence in Diabetes
Attitudes are contagious
Medical Advertising& Consultancy
Branding of Science Science of Branding
www.brandcare.net
For further part of the presentation, contact [email protected] and get your copy