non-place schiphol airport

Non-Place Schiphol AirportGlobalization & New Media Communication & Multimedia DesignHogeschool ZuydThursday 15 april 2010

WelcomeConcept Presentation Non-place

Renee Tümmers, Frank Jongen & Kevin Amendt

Non-place Schiphol Airport Final Presentation 15 april 2010

1. Introduction 2. Non-places3. Schiphol4. Target group5. Cultural determinants6. Concept

ContentWe talk about...


IntroductionA short animation...


QuickTime™ en een-decompressor

zijn vereist om deze afbeelding weer te geven.

"If a place can be defined as relational, historical and concerned with identity, then a space which cannot be defined as relational, or historical, or concerned with identity will be a non-place."

It depends on the perspective of the person if it is a non-place or not. Non-places are designed in a way to enhance our sense of both atomization and anonymity

Non-placesWhat about them...


Shoppingmall

Supermarket

Trainstation

Non-placesThe aspects...

Functional History

Functional Meaning

Sterile

Non-personal

Standard

Emotions

Non-place



Functional History


Main function


Functional Meaning


From A to B


Sterile


Clean, organized, checked and secured


Non-personal


One of thousands,behave in preset patterns


Standard


Similar to others,no own identity


Emotions


Perspective of the person

Non-placesOverview aspects...

Functional History

Functional Meaning

Sterile

Non-personal

Standard

Emotions

Non-place


SchipholThe airport...

Main International Airport of The Netherlands

• In 2001, Schiphol was the first airport in the world where passengers passed Passport Control with the help of iris recognition.• Schiphol was the first airport on European mainland to have tax-free shops.• Schiphol was the first airport in the world to host a museum with paintings by old masters: The Rijksmuseum Amsterdam Schiphol.• Schiphol is the first airport in the world to use a robot to load baggage containers.• Since 1980, Schiphol has won more than 140 awards as best airport of Europe or the world.


SchipholWhy this airport...

Experience the environment and non-place effect.

Can find a better solution to make Schiphol a place


Target groupWho did we choose...


Target groupThe main countries...


Target groupCultural dimensions...


NetherlandsPDI: 38IDV: 80MAS: 14UIA: 53LTO: 44

USAPDI: 40IDV: 91MAS: 62UIA: 46LTO: 29

Arab WorldPDI: 80IDV: 38MAS: 52UIA: 68LTO: -

JapanPDI: 54IDV: 46MAS: 95UIA: 92LTO: 80

ChinaPDI: 80IDV: 20MAS: 66UIA: 30LTO: 118

UKPDI: 35IDV: 89MAS: 66UIA: 35LTO: 25

SpainPDI: 57IDV: 51MAS: 42UIA: 86LTO: -

GermanyPDI: 35IDV: 67MAS: 66UIA: 65LTO: 31

The western countries have a PDI index around 35 – 40, Middle-East and eastern countries around 80. IDV index in western countries generally quite high and in Middle-East countries clearly lower.

Concept Schiphol Bridge

Bridges reduce the gap between people, cultures, bridge time and history.

Several famous bridges all over the world:

• Golden Gate Bridge• Brooklyn Bridge• Tsing Ma Bridge• Akashi-Kaikyo Bridge• Clifton Suspension Bridge• Storbaelt• Schiphol Bridge

All these bridges have one main thing in common: connecting people, countries and cultures!

Schiphol BridgeThe concept...


Golden Gate Bridge

Storbaelt

Nowadays people use Schiphol as an “entrance to the world”. We want to make Schiphol a “Bridge to the world”

A bridge consists of two ends: depart and arrival, from A to B.

The bridge is placed in the departure terminal where people wait before boarding.

Schiphol Bridge is all about leaving travelers marks.

Leaving marks, photos and footprints

Photos and footprints• Create & transfer emotions • Create an ‘organized chaos’ No actual preset patterns. The environment is no longer ‘clean’ and ‘sterile’

Schiphol BridgeThe concept...


Appearance

• biological• acquired

In this concept appearance relates to the perception element of the cultural determinants

Perception

• Important• Unimportant

If a person has some recognizing (with his own culture) during the perception there is more change to be rated as important and be memorized.

Schiphol BridgeCultural determinants...


Schiphol BridgeThe bridge...


Schiphol BridgeThe interface...


Touchscreen

Live view



Flash hold still!

Almost done...



Photo is made

Approve Ok or Delete



Touch & drag

50.000 photos

Adjustable

We-did-it-together-feeling!



Footprints on the floor

5 colors

• Blue• Black • Red• Yellow• Green

These colors represent continents or the major geographical areas of the world

Thank you for your attention!

Questions?And answers...


non-place schiphol airport

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