Salesforce Foundation 2015 Presentation Template

Salesforce for NonprofitsAndrew Hill & Davinder MannSalesforce Foundation

Cloud computing pioneer and evangelistThe Salesforce MissionMainframeNew Technology Model (Cloud)New Business Model (Customers)New Philanthropic Model (1:1:1)Client/Server

Cloud

TODAY1980s

1960s

Key Takeaway:It has been our mission from the very beginning to move our enterprise customers to the cloud. We were born cloud and always have been. We are customer focused and passionate about cloud computing for the following reasons.

There is no hardware or software to buy, manage or maintainA subscription model allows our customers to buy as need grows.Automatic upgrades mean that our customer can stay focused on the businessConstant innovation allows us to deliver a future proof solution to our customers

Talk Track:For sixteen years, Salesforce has been a driver for enterprise cloud computing.

With cloud computing, we are helping the world shift from mainframe and client-server to cloud computing.

Cloud computing is a delivery model that allows companies to access any application over the Internet. Unlike client server and mainframe, you dont have to buy or manage hardware, software or infrastructure. With a subscription model, you pay fixed predictable monthly payments with no large, upfront capital expenditures. And with automatic upgrades, we automatically upgrade you three times a year. These means that you are always getting the latest innovation so you can focus on your business, not technology. Today, cloud computing provides customers the fastest path to success.

MOST INNOVATIVE COMPANY INTHE WORLD

Salesforce, Inc.

2013 2014 20152008 2009 2010 2011 2012 2013 2014 20152011 2012 2013 2014$1.51BFY16 Q1 Revenue16K Employees

This model and your success helped us grow from a startup to the 6th largest software company in the world. We have grown to over 150,000 customers and we are committed to all of you. Just this year, weve been welcomed into the Fortune 500 and are humbled to be named Fortunes most admired software company three years in a row, a Fortune Best Place to Work seven years in a row, and lastly, Forbes most innovative company in the world now four years in a row! We have 16,000 employees supporting you and dedicated to the success of our customers.

The Power Of Us:1% Product

Accelerate their mission and work smarter with the technology needed to drive successPlace students at the center of everything they do, and achieve breakthrough performance across the student lifecycle

HIGHER EDUCATIONNONPROFITSProvide NGO & HED access to Salesforce products and resources to further their mission

TECHNOLOGY

Know a nonprofit or higher ed that wants to use salesforce? Have them apply to the Power of Us program to start a trial: www.salesforcefoundation.org/power-of-us/Selling is a team sport collaborate with your counterparts at the FoundationShare your talents with nonprofits take the probono pledge: www.salesforcefoundation.org/volunteers/probono/

Match up to $5,000

The Power Of Us:1% EquityJobs and internship training

WORKFORCE DEVELOPMENTForce for Change program TECHNOLOGY INNOVATION

EMPLOYEE-INSPIREDScience, Technology, Engineering & Math

STEM EDUCATION

Helping our customers To further their missions LEVERAGE TECHNOLOGY

Give up to $5,000 to the nonprofit of your choice and the Foundation will match. Complete 48 hours of volunteering and a nonprofit of your choice is eligible for $1,000 Champion GrantVolunteer as a team with $10,000 available to support approved team activities for local nonprofits.

Participate in a Pro Bono ProjectVolunteerAbroad

The Power Of Us:1% TimeSupport team volunteer activities with Team GrantsEarn a $1,000 Champion Grant

6 DAYS Of Volunteer Time Off

Salesforce.com () - get rid of 'you get'

Salesforce.com () -

Share the Model:Pledge 1%$95M+Grants1% Equity27K+Nonprofits & Higher Ed1% Product1.1M+Service Hours1% Time1-1-1 Model Adopted by

How does Salesforce technology help Nonprofits?

Legacy SystemsConnected PlatformMarketing & CommunicationsCRM & FundraisingProgram Management

All of us are connected to our computers and apps but is your company connected? Are your sales, service and marketing departments connected? Are your partners connected? Is your whole company connected to your customers? Our vision is to build that platform that allows our customers to connect, to bridge this gap we see in the market today.

The Customer Success Platform

APIs

2,700+ Partner AppsOpen Ecosystem

Workflow

Data & Objects

Identity

Fast App Dev & CustomizationAnalytics

Collaboration

Mobile UI

Scalable Metadata PlatformComplete CRMTrusted Multitenant Cloud

AnalyticsCommunityMarketingProgramsFundraisingApps

And powering this Customer Success Platform is the worlds #1 enterprise cloud featuring shared platform services to connect all of your customer engagement. From shared customer data, to workflow, reporting, collaboration, APIs and Identity, its all connected, so you can focus on driving engagement with your customers.

Have delivered more than 50,000 computers to children in Australia, New Zealand, Fiji, and the PhilippinesSalesforce underpins its logistics, customer service, accounts and management Moved from complex systems to a highly manageable, scalable model of efficiencyRegistrations and eligibility verification can all be done through the Salesforce, via the websiteSaving costs on training by bringing teacher training into Salesforce "Salesforce is not only helping us to deliver on our goals but improve on them."Charity Laptops Reach the Schools where theyre Most Needed

- Rangan Srikhanta, CEO, One Education

"The operating efficiencies of a single Salesforce platform were instantaneous"Integrating data on fundraisers, payroll and donors all in one placeNew streamlined recruitment process and mobile integration means more signs ups and less attritionFuture planning has been transformed through improved Reporting and DashboardsCommunity of fundraisers connect through Chatter Its how we motivate each other to celebrate success

Clipboards to iPads: Revolutionized Fundraising with Salesforce

- Matthew Brine, Director, The Fundraising People

"We now have a 360 view of an important part of our organisation our members and support base.Represents over 235,000 people affected by diabetes and those at riskCentralized data from 17 databases on SalesforceCases can now be tracked from 1st call to closure, giving a 360 degree view of all interactionsImproved reporting using Salesforce led to revenue increases of 25%Diabetes Australia-VIC Ramps Up Support for Sufferers in Victoria

Lalith Abeysena, CFO

1Donated & discounted licenses2Ability to adapt to future needs3Trust in Salesforce service4Product features5Ease of customization

Top Five Reasons Nonprofits Choose Salesforce

Nonprofit Starter Pack: Connect Your Team & SupportersConnect fundraising, programs, volunteers & grants on one solutionTrack all relationships, donations, households, affiliations & other constituent dataGrow & scale to any size & impact

Fundraising

3 Steps to Getting Started!

http://salesforcefoundation.org

Key Takeaway:It has been our mission from the very beginning to move our enterprise customers to the cloud. We were born cloud and always have been. We are customer focused and passionate about cloud computing for the following reasons.

There is no hardware or software to buy, manage or maintainA subscription model allows our customers to buy as need grows.Automatic upgrades mean that our customer can stay focused on the businessConstant innovation allows us to deliver a future proof solution to our customers

Talk Track:For sixteen years, Salesforce has been a driver for enterprise cloud computing.

With cloud computing, we are helping the world shift from mainframe and client-server to cloud computing.

Cloud computing is a delivery model that allows companies to access any application over the Internet. Unlike client server and mainframe, you dont have to buy or manage hardware, software or infrastructure. With a subscription model, you pay fixed predictable monthly payments with no large, upfront capital expenditures. And with automatic upgrades, we automatically upgrade you three times a year. These means that you are always getting the latest innovation so you can focus on your business, not technology. Today, cloud computing provides customers the fastest path to success.

Thank you

Thank you

Inbound Marketing for non-profits

Sam ShoolmanAPAC Sales Manager, HubSpot@shoolmaniam

A bit about me and HubSpot. We 20

Audience Analytics Calibration Raise your hand if you like any of these things

Raise your hand if you have an iPhone..

Now raise your hand if youve used it while someone was speaking. Dont feel guilty, its not your job to fit to us its our job to fit into how you consume content.22

Raise your hand if you have an Android.

Now raise your hand if youve used it while someone was speaking. Dont feel guilty, its not your job to fit to us its my job to fit into how you consume content.23

For the next 14 minutes, I have to compete with every piece of content ever created by anyone anywhere.

Now raise your hand if youve used it while someone was speaking. Dont feel guilty, its not your job to fit to us its our job to fit into how you consume content.24

When you leave this room, so do you.

Now raise your hand if youve used it while someone was speaking. Dont feel guilty, its not your job to fit to us its our job to fit into how you consume content.25

86% skip TV ads91% unsubscribefrom email10M+on the Do Not Call Register44% of direct mail is never opened

BROKEN.THE OLDMARKETING PLAYBOOK ISacma.gov.au

This means that traditional marketing methods like print ads, direct mail, and one-size-fits-all email newsletters are leaving nonprofits with frustrated audiences and empty pockets. 27

Marketers have a tough gig these days.

In a recent survey, it was confirmed that we rank BEHIND stockbrokers and lawyers, and jus barely maintain our spot above car salesmen and lobbyists.28

But there is hope.

The good news is that connecting with todays audience online is more affordable and possible than ever, thanks to inbound marketing!29

So, what is inbound marketing?

You might be asking yourself30

Donors, Members,Volunteers,Advocates

Market unto others as you would have them market unto you.

Outbound is great TV show interrupt it just enough

Inbound is that its more economically efficient to CREATE the experience that people are looking for instead of paying to INTERRUPT one.32

Prospective DonorsDonorsEngaged DonorsMajor Advocates

33

Inbound updates the playbook based on how people find & support causes today

Your

ContentGet Found Online:Website pagesBlog articlesSocial media messages All optimized to drive a qualified audience to your site.

34

Understand Your Audience:Personalize your marketing Identify donation triggersUnderstand what content motivates the conversions youre looking for

Inbound updates the playbook based on how people find & support causes today

Get Found Online:Website pagesBlog articlesSocial media messages All optimized to drive a qualified audience to your site.

Inbound Marketing creates an extendable core that insulates you from disruption.

Inbound marketing creates an extendable core that insulates you from disruption while enabling you to disrupt others.

Its VERY hard for someone to quickly replicate your content, authority, and the most importantly {pause} the trust youve built with the audience youve attracted.36

Inbound marketing is a one-two punch of disruptive innovation - especially for early adopters in the NFP sector.

Inbound Marketing is hard.

That saidInbound marketing is HARD.

It takes time to create content, and stringing together a cohesive digital strategy is really difficult especially if marketers are using several different point solutions to do it.

Or it can be, without the proper tools and training to execute.38

An inbound marketing software platform with all the tools you need in one place.

Strangers

Visitors

Leads

Customers

PromotersSocial MediaFormsEmail OptimizationBlogSEOSitesMobile OptimizationCalls-to-ActionLanding Page OptimizationCRM Synch #Lead ScoringSales AlertsPersonalizedEmail + Web + SocialNurturingFeedback FormsEmail + Web + Social Engagement

ATTRACTCONVERTCLOSEDELIGHT

At HubSpot we aim to make this process is made easier, by having a single marketing tool which is easy to learn and where you can execute campaigns efficiently.39

Personalized, multi-channel marketingYour donors & members...Indicate their interests and beliefsRead blogsClick on your tweetsContentContext

Social MediaWebsite & Landing PagesBlogEmailFormsYour donors & members Get...Content specific to their interests & beliefsSuggested content based on what theyve readTargeted messaging on social media

First,HubSpot gathers context about your audiences behaviors and interests, rom every digital touch point they have with your brand.

Then,HubSpot uses that context to serve up personalized content relevant to the persons donation journey through those same touch points.

40

Tools to Attract Visitors & Grow Audience& More...

Blogging

Easily create remarkable content that will help your organization get found.Social Inbox

Publish and see Social Analytics across Facebook, LinkedIn, Twitter and other networks.SEO

Improve your search rankings and get found by quality prospects.

Im going to take you through a 5 minute tour of a few tools our nonprofit customers leverage the most, and provide 1-2 tips on each topic.41

SEODiscover which keywords will bring the best organic traffic to your site, and analyze your paid search campaigns.

Track which keywords drive the best visitors & donors/members

View difficulty, current rank and search volume

Get recommendations for low-hanging fruit and long-tail keywords

Compare your rankings to similar organizations

*SEO Tip:

Put a target keyword for each page title (i.e. About Us, Ways to Give, Volunteer Opportunities etc.)

Keep it short!

The maximum page title length is 70 characters.

The Keywords tool helps you start to understand the best words and phrases your prospects use when they are searching for solutions to their problems and challenges that your products/services can address.

HubSpot collects keyword data from around the internet and not only aggregates it in one dashboard view, but uses it to automatically organize your keywords so you can identify where your best opportunities to rank are. So you can focus your efforts on those keywords that will help you rank and build authority for your domain.

Most marketers spend too much time on a small number of keywords that are hard to rank for. How can we find and focus on our best opportunities?

42

Social Media PublishingPublish and track messages across multiple platforms and accounts with suggested times for increasing reach.

Publish across multiple accounts and social media sites

Bulk upload social messages in advance

Schedule multiple posts at a time

See suggested times for increasing engagement

Shorten and track links automatically

View click and engagement data for your leads

*Social media tip:

Dont constantly ask for donations.

No one likes a never-ending sales pitch, even for a cause they believe in.

Use the 80-20 rule for fundraising drives vs. content/connection posts.

By the same token, make sure you highlight your donor opportunities from time-to-time!

If you post 5 times a week, 1 post should be a campaign message and 4 should be other informational or fun content.

43

Website Management (CMS)Take control of your website and personalize content to your donors with HubSpot's integrated website management solution. Easily create sites that look great on any device.Spin up pages without IT or developersEasy-to-use WYSIWYG editorPersonalize entire blocks of content based on who is viewing your siteAutomatically optimized for all mobile devices with responsive design

*Website Design tip:

Get your eyes off yourself and focus on the donors.

The biggest mistakes many nonprofits make is they design from the inside out. In other words, they create a site that resonates with those inside the organization, not the people they want to reach.

Everything from your text to your images to your online tools needs to come together and create a cohesive design that says, Heres who we are, this is what we do, and heres why you matter to us.

If a potential donor lands on your site and is met with a lot of industry jargon, acronyms, nonprofit speak, and stories about how great you are, are they really going to connect?

Your staff members might -- and maybe your board members -- but youll lose a big part of the audience that youre trying to engage with and your website simply wont work for you. 44

Tools to Convert Donors& More...

Calls-to-Action

Build beautiful buttons and callouts to convert traffic to prospects in a snap

Landing Pages

Create more pages that improve conversion rates and generate donors.

Forms

Ask the right questions at the right time to optimize conversions.

Contact Management

Segment people based on their activity across your site and other channels.

Calls-to-ActionBuild professional CTAs in minutes to convert your visitors into leads, complete with A/B testing and personalized Smart CTAs.A/B test CTAs and track resultsDisplay Smart CTAs based on contact propertiesAnalyze clicks and conversions on CTAs for increased conversion opportunities

*CTA Tip:

Use Design to Capture Attention

Use Design to capture attention.46

Landing Pages

Capture inbound contacts through your website with landing pages that are easy to customize, A/B test, personalize, and track.Build optimized landing pages in minutes without a developerChoose from multiple, already-optimized templates, created by HubSpot match the look & feel of your existing site.

*Landing page tip:

Create Targeted Donation Pages

Landing pages let you craft targeted donation pages with segmented messages, and abandon the one-size-fits-all donation page.

Any social good organization worth its salt has a donate button, but in the age of discerning donors looking for messages that resonate, why offer one generic donate message to everyone? 47

Smart ContentChange the content of your website to reflect the needs and interests of your audience, personalizing the message you send to help guide your people through the funnel.Adapt content to anonymous visitors, lifecycle stages or any characteristic in the contact database

Use personalization across email, webpages, and landing pages.

Easily edit Smart Content in a WYSIWYG editor no coding or embedding required.

*Personalization Tip:

Consider that each donor may have separate interests -- even emotional connections with particular programs, causes, or efforts at your organization.

Channeling a donors passion toward a particular interest area can keep the donor focused and engaged.

Nearly three-fourths (74%) of online consumers get frustrated with websites when content appears that has nothing to do with their interests.

After look at the data from more than 93,000 calls to action over a 12 month period. HubSpot found that CTAs targeted to the user had a 42% higher viewed to submission rate than than calls to action that were the same for all visitors.48

Tools to Engage Donors & Members& More...

Email

Personalize your emails with any field from your marketing database.

Marketing Automation

Use marketing automation to trigger timed follow up emails to your contacts.

Analytics

See which traffic sources are generating the most leads, plus other insights.CRM Sync

Use CRMdata to segment contacts, personalize email, and more.

List Management and SegmentationTarget your prospects and donors by segmenting based on information theyve given you and how theyve engaged with you for truly personalized marketing.Segment on social behaviors, site analytics, and more

Score contacts off of the same criteria

Create static and dynamic Smart Lists

Choose which leads get synced to CRM/Membership database

Segment your contacts based on a contacts demographic information from forms or behavioral data from all of your marketing channels.

*Segmentation data:

Findings:

64% of nonprofits are segmenting their communications.

From this group, donation amount and action history are the most common segments.

Research indicates that not all donors are created equal.

In 2014, theNonprofit Marketing Guide & Bloomerangsurveyed a group ofsmall-to-medium-sized nonprofits ($5 million in revenue or below) in the US& Canada to see if and how they are segmenting their emails, newsletters, and gift acknowledgements.

Segmenting by interaction history is key, but nonprofits appear to be ignoring demographic data.

Age, in particular, can be a very powerful differentiator.

50

Marketing AutomationTrigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies.

Base your automation campaigns on goals, such as becoming an opportunity or customer

Move donors easily in and out of campaigns as they achieve the goals youve set.

View detailed engagement data for each Workflow step

Create conditional checks against every workflow step for optimization (commonly known as branching)

*Automated Thank You Emails:

After an initial and immediate acknowledgement, dont forget to keep the graciousness coming.

Be creative in this regard. A memorable thank you is typically a personalized thank you.

Thank you emails need to address how much someone gave & the difference the donation made - something you cant do without the right data.

If youre dealing with an online donor, someone who has given through an innately impersonal process, the more you can personalize the follow-up experience, the more likely it is to yield return donors.

Your thank you needs to address how much someone gave and the difference that donation made, something you cant do that without the right data. 51

SourcesAnalyze which of your marketing activities are driving the highest ROI in terms of visits, prospects, and donors. Track how your marketing is performing in terms of visitors, prospects & donors

Measure the ROI of your marketing campaigns

Drill into detailed reports on your performance

Compare the effectiveness of your marketing channels

*Marketing analytics tip:

Data is great, but dont let it be your decision maker!

Your data should support assumptions and hypotheses, which requires critical, human interpretation.

Data is very easy to manipulate and misunderstand, even for the most skilled analysts.

Make sure you have questions you are looking to answer with your data analysis, and use a keen eye to perform your assessment.52

Customer Spotlight:

As the nation's largest provider of fatherhood resources and programs, the marketing and development team at NFI wanted to find a scalable solution that would allow them to efficiently reach their unique target audiences of military, corrections, and community-based organizations.

Using HubSpot, they've improved brand awareness and their ability to advance the well-being of children nationwide.

Prior to HubSpot, the National Fatherhood Initiative was using a number of disconnected and disparate tools to make up their marketing ecosystem, including several free or budget tools ranging from Google Analytics, Constant Contact to HootSuite and SurveyMonkey.

It was extremely difficult to make changes to their website and without clear paths for visitors to take action, they weren't generating many leads. They recognized a huge missed opportunity because the majority of people visiting them were not from their target constituent groups, rather, were people searching for information that NFI did not provide.53

First step to improve your inbound marketing:

Run a report with

Stay in touch!

Eoin MacWhite Sam Shoolmanemacwhite@hubspot.com sshoolman@hubspot.com

Ive enjoyed being up here, but my time is up.

I want to thank everyone for listening and again, Jesse and the LinkedIn team for hosting.

If youd like to learn more about how HubSpot can help your nonprofit, please catch up with myself or Eoin MacWhite.55

THANK YOU.

56

400Mpeople4Mbusinesses300Kapps

Our network of 400 million users, inside 4 million businesses, leveraging over 300 thousand apps sets us apart from file sync and share providers built "just for enterprise". These numbers aren't just signups; our users are actively collaborating with their colleagues. In fact, 1 in 3 users say they use Dropbox because someone sent them a shared folder or link, and they share over 1 billion files and folders every day across 500 million linked devices. Our growth is rapid and organic. And with a presence in every country and availability in 19 languages, our network is global.

Theres no standard way to work10B apps in Applesapp storeconnected devices1.2M 30GB Internet traffic per person / month

People also have more devices, and there isn't one go-to platformThere are 10B devices connected to the Internet today; going to 30B in 2020 (Gartner)Google and MSFT split share of the cloud-office marketThe problem is that as work changes, the approach to collaboration hasnt

-

Sources:http://blog.bettercloud.com/google-apps-stats/;%20http:/my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&ref=webinar-rss&resId=2359123&srcId=1-2920760825http://www.cisco.com/web/solutions/sp/vni/vni_forecast_highlights/index.html

Collaboration tools impose boundaries

Size limitsInternal-onlyIn-personAdoption

The explosion of data is creating challenges. Old technologies are finding it more difficult to keep up. Mobile devices arent built to store all the data that is created.40% of CEOs have missed an important deadline because they were unable to access files remotely from their smart phone or tablet device (Soonr, 2014)2. Challenges around collaboration - the sharing mechanisms are either not realtime or are hard to use.91% of employees rate sharing files with customers and coworkers as at least somewhat important, yet only 46% have had trouble sharing a large file (Soonr, 2014)Although sharing files is critical to their job, 62% of sales professionals find it difficult to collaborate with others outside their company (Soonr, 2014)3. Complexity - Proliferation of devices and software / applications make it more difficult to share. In three years, 20% of CIOS in regulated industries will lose their jobs for failing to implement the discipline of information governance successfully (Gartner, 2012)4. Its become easier for data to leak from what what were previously considered secure environments.Despite having systems and processes in place to prevent hacking, 97% of companies get hacked anyway (FireEye, 2014)

Organic growthSimply secureUniversal

Collaboration today

Collaboration today occurs naturally. People adopt what works for them and share with their network of colleagues, customers and partners.Organic growth: [iPhone, Gmail and Evernote examples -- people's personal and professional lives]. Hundreds (thousands?) of companies are building SaaS and cloud-based products and marketing them directly to consumers, who independently decide whether a solution is right for them.Universal: People are storing more data across more devices. They are sharing with people who have different types of data on yet another set of devices.Simply secure: Increased collaboration means security has become more important than ever. And companies that strike a balance between ease-of-use and control ensure adoption and better control over company data.

Collaboration with Dropbox

Enterprise-grade Admin controlsUsable securityAny device and OSWorks with legacyBest-in-class syncEasy to useAdopted and lovedEncourages sharingUniversalOrganic growthSimply secure

Collaboration with DropboxWe built Dropbox for Business to embrace today's requirements for collaboration by focusing on seamless sharing, compatibility and security.Organic growth: For businesses, a solution that is widely adopted and loved with no training required means productivity gains and cost savings. Universal: From Windows 95 to Yosemite, Dropbox has you covered across 6 platforms and 59 file types. And with best-in-class sync, files will always sync accurately, quickly, and reliably. Simply secure: Some companies favor complicated administrative features over user experience, which leads to low adoption and seats left unclaimed. With Dropbox, you have peace of mind that your files are secure and also know that our security features won't weigh down workflows.

Connect to the largest collaboration network in the world.

Dropbox is the largest collaboration network in the world.

High adoption

More control

Admin console for streamlined team managementVisibility into user & account activityDropbox for Business APINo training requiredWorks with any device, OS & file typeIntegrations with your tools like Microsoft Office & SalesforceEncryption in transit & at restMeets requirements for industry-standard compliancesActive Directory integrationProductivitySecurityGovernanceAllows internal & external sharingSimple cross-team collaborationChoose between view-only or editable accessSharing

The result of this philosophy is a product that offers features that give you and your team the tools you need to get work done

single sign-ontwo-step verificationdirectory integrationadmin consoleaudit logsharing controls work/personal

remote wipeaccount transfercompliance

ONBOARDMANAGEOFFBOARDCONFIDENCE OF MANAGEMENT & CONTROL ACROSS THE USER LIFECYCLE

Admin console delivers control and visibility into your users across their complete lifecycle of onboarding, management and offboarding

Create proactive policies for protecting data inside and outside your networkRestrict employees from sharing files outside of your organization Restrict file access from unauthorized devicesRemotely wipe data from a stolen laptop or mobile deviceActivate 2-step identity verification to access Dropbox Effectively troubleshoot issues with detailed activity logsTrack account activity such as member log-ins, password changes, linked devices, integrated apps, other admin actions, and sharing behaviorMonitor file-specific sharing activity with sharing audit logs detailing shared folders and shared links activityCreate activity reports for in depth analysis

Earth house is the worlds largest environment campaign, taking place in more than 7,000 cities across 152 countries, regions and territories. Organized by the World Wide Fun for Nature WWF, every year Earth House encourages people to switch off lights for an hour to help battle climate change.

Earth Hour Requirement: Ample space to accommodate high-res videos and filesSolution: Dropbox for Business: Faster collection of event photos and videos

Earth Hour Requirement: Easy deployment to volunteers around the worldSolution: Dropbox for Business: Simplified sharing of important files and information

Earth Hour Requirement: Control over how files are organised and protected from deletionSolution: Dropbox for Business: Security in knowing files can be tracked from day one

Get your team signed up to Dropbox

Build a team utilising free Dropbox a place where everyone can collaborate

Reach out Dropbox to learn more about Dropbox for Business can help non for profits

ReachThree things you can do today..

Collaboration today occurs naturally. People adopt what works for them and share with their network of colleagues, customers and partners.Organic growth: [iPhone, Gmail and Evernote examples -- people's personal and professional lives]. Hundreds (thousands?) of companies are building SaaS and cloud-based products and marketing them directly to consumers, who independently decide whether a solution is right for them.Universal: People are storing more data across more devices. They are sharing with people who have different types of data on yet another set of devices.Simply secure: Increased collaboration means security has become more important than ever. And companies that strike a balance between ease-of-use and control ensure adoption and better control over company data.

Telecommunications, the Internet and Wireless TechnologyThe Digital Revolution

75

What we will cover today?Identify the principal components of new telecommunications networks and networking technologies.Explain how the Internet and Internet technology work and how they support communication.Identify how Office in a Box is set to support the not-for-profit sector.

76

Current Worldwide TrendsNetworking and communication trendsConvergence:Telephone networks and computer networks are rapidly converging into a single digital network using Internet standardsIP providers are now aiming at providing both internet and voice servicesBroadband:More than 60% of Internet users have broadband accessBroadband wireless: Voice and data communication as well as Internet access are increasingly taking place over broadband wireless platforms

77

A Simple Computer NetworkTwo or more connected computersMajor components in simple networkClient computer Server computerNetwork interfaces (NICs)Connection mediumNetwork operating systemHub or switchRouter

78

Networks in Larger OrganisationsComponents can include:Hundreds of local area networks (LANs) linked to a business wide corporate networkVarious powerful serversWeb siteCorporate intranet, extranetBackend systemsMobile wireless LANs and (Wi-Fi networks)Videoconferencing systemTelephone networkWireless cell phones

Note the difference between the wireless LAN, which allows wireless access within the office, and the mobile Wi-Fi network, which allows Internet access to employees outside of offices.

79

How does VOIP work?A VoIP phone call digitizes and breaks up a voice message into data packets that travel along different internet routes before being reassembled at the final destination. A processor nearest the calls destination, called a gateway, arranges the packets in the proper order and directs them to the telephone number of the receiver or the IP address of the receiving computer.

80

Wireless & Cellular ProductsWireless devicesSmart Phones, Tablets, Laptops, DesktopsCellular systemsCompeting standards for cellular serviceUnited States: CDMAMost of rest of world: GSMFourth-generation (4G+) networksHigher transmission speeds suitable for broadband Internet access and high-speed mobile data transfer

81

What is a Wide Area Network? (WAN)WANs are used to connect LANs and other types of networks together, so that users and computers in one location can communicate with users and computers in other locations.Many technologies are available for wide area network links. Examples include circuit switched telephone lines, radio wave transmission, and fibre optics (NBN).Business, education, Government and Not-For-Profits use wide area networks to relay data among staff, students, clients, buyers, and suppliers across small and vast geographical locations. In essence, this mode of telecommunication allows a business to effectively carry out its daily function regardless of location.

82

So how does all of this help you?For over 16 years, Church Resources has been a Telecommunications expert supplying over $90million in Fixed-Line and Mobile Telephone services to the Church sector.Over the last five years, we have seen that many not-for-profits are still using out-of-date PSTN (Copper) Line services arranged through Telstra.In 2014 Church Resources established CR Voice & Data to help our sector more fully understand Big Data, Video Conferencing, higher requirements for data-transfer, Unified Communications and NFPs own growth across a larger geographical footprint and how data will effect this growth

83

Sometimes to think outside the box

...you need to think inside it firstIntroducing OFFICE IN A BOX

Office in a Box is a core Digital Pack which incorporates your fixed lines, your data connection and your telephone handset, which you can complement with extra components (mobile plans, hardware and software). Office in a Box enhances the running of your office and is a perfect fit for not-for-profit organisations up to 20 seats, regardless of their sector.

84

OFFICE IN A BOX

85

OFFICE IN A BOX

86

OFFICE IN A BOXExtremely flexible. 4 main bundles which can be further tailored to your needs with: Number of handsetsType and model of handsetsCombine your mobile fleet, hardware and software1 bill, 1 point of contact CR is an expert in both the NFP sector and telecommunicationsCR is a NFP like you, and we want to help youCR has your best interest at heart.

87

OFFICE IN A BOXWhat are the main tangible benefits of OIAB?Free calls to all sites on network Complete Phone DirectoryNFP workers and volunteers work from any location, including home to a phone or a PC.BUILD A PRIVATE NETWORK ONE SITE AT A TIMEUnlimited Internet accessFuture Proof: NBN ready equipment, and Cloud enabledVoIP, Video Conferencing, Voice conferences

NFP workers and volunteers work from any location, including homeNever miss a call twin calls to mobiles and zero cost transfer calls to home phone of PC/notebookSingle Point of ResponsibilityKeep your local support knowledgeReduced Capital ExpenditureCentralisation of equipment means greater economy of scale and better usage of resourcesReduced monthly costsEnergy-efficient centralised infrastructure and managementReduced hardware maintenance costsNo restriction, no hidden fees, no shaping Internet data usage doubling every 12 months88

Built by a not-for-profit for other not-for-profits

89

CR Voice & Data Who are we? CR Voice & Data is a partnership between Church Resources, Optus and Ethan Group.

The partners have a total combined experience of over 55 years in telecommunications, data and major IT Infrastructure works.

90

Questions? More Information?

Mark HopcroftGeneral Manager, Brand & Product Developmentmhopcroft@cr.org.au

91

Non-Profit Power Hour October 16th 2015LinkedIn Sydney

One Team. One Dream.

93

Connect the worlds professionals to make them more productive and successfulOur Mission

It starts with our mission to connect the worlds professionals to make them more successful.94

Brazil

Europe & Middle EastSouth AfricaAsiaAustraliaNew Zealand21M+112M+4M+60M+7M+1M+126M+North America

380M+Members Worldwide+2New members per second

A bit of detail on our member base by geography, growing at a rate of 2 new members per second, and have the majority of our views now coming from mobileThinking about our visionto create economic opportunity for each and every member of the global workforce, we are doing this by collecting these data assets with the plan to build the worlds 1st economic graph.95

stay informed

stay connected

get hiredwith your professional worldthrough professional news and knowledgeand build your careerFor LinkedIn Members

Today is about all you, our LinkedIn members, the value prop is quite simplestay connected , stay informed, and build your career by getting hired96

Create a professional brandProfessional PhotoSummaryRich MediaHeadline

Takeaways for you as a member but also relevant to every single employee of your organizationlets walk through the key points of a good profile97

Engage with insights1M

Posts

10K

Posts/day

The definitive professional publishing platform

2BNStatus updates a week

There is an ongoing conversation on LinkedIn every single day and its important to participate and engage with insights

Non Profit Case Study: AIME The Australian Indigenous Mentoring Experience

First Step Create your company page today or what could you change to ensure your Non-Profit is positioned in the best light?

Second Step - Ensure you employees are connected to your company page as they are your brand ambassadors.

Third Step Start sharing relevant updates about your cause, your companys work, images of your work, videos of your or even your current fundraising efforts.

Fourth Step - Get social and aim to share 1-2 updates per day

VolunteerMarketplace

PremiumUpgrades

Other Waysto AdvanceTheirMissions

nonprofits.linkedin.comAdvancedSearchDonated &DiscountedProduct

Not only do we just have the Volunteer Marketplace Alison just mentioned where nonprofits can post skilled volunteer and board opportunities on LinkedIn, we also do this through:Premium upgrades for nonprofit professionals and board membersDonated and discounted product (like the 50% LTS discount in the US and a growing number of other countries)Helping nonprofits learn to use the Advanced Search to find professionals who have checked the box to signal their interest and could be good fits for volunteer or board opportunitiesIn addition to helping them learn the myriad other ways LinkedIn is a useful platform to advance their mission (connections, company pages, groups, pulse, etc)

> 200k nonprofits worldwide!100

Inspiring our 8500+ employees to drive social impact in their communities.

LIFG for Employees: Inspiring our 8700+ employees to make a difference in their communities We think of employee volunteerism not as an end but instead as a means for scaling impact

Major programs: Engage InGrantsRecruiting for Good

We believe that our people are one of our greatest assets in driving social impact. Our Employee programs are overseen by a Board, with representation from NAMER, LATAM, APAC, and EMEA. In 2016, we will continue to align our programs - both grants and EngageIn - with LIFGs youth unemployment theme.

Inspiring our 8500+ employees to drive social impact in their communities. Volunteer Marketplace: connecting our members with opportunities to impact the world

We believe that our people are one of our greatest assets in driving social impact. Our Employee programs are overseen by a Board, with representation from NAMER, LATAM, APAC, and EMEA. In 2016, we will continue to align our programs - both grants and EngageIn - with LIFGs youth unemployment theme.