Nonprofit 911: Plan a Successful Fundraising Event

with Joe Fazio and Caryn Stein

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Joe Fazio

Today’s Speakers

Caryn Stein

#nonprofit911

Hey, let’s have an EVENT!

#nonprofit911

by Spartan9x13 on Flickr.com

Planning for Success

• Creating a great invitation that inspires action • Making registration easy • How to leverage social media to build buzz for your

event • How to cultivate attendees before, during, and after

your event • Getting the right tools to help you do all of this easily

online

#nonprofit911

Why do people attend events?

Source: Event360

Affinity to a 3rd party

group

Affinity to an activity

Affinity to participants

Affinity to cause

Affinity to an organization

#nonprofit911

Invitations that Get Results

#nonprofit911

What for?

Who says?

Why now?

Why me?

#nonprofit911

Timing Is Everything

#nonprofit911

Ask yourself: Is my invitation compelling?

Do I have a strong subject line?

Do I have a clear call to action?

Is my invitation focused on the reader?

Is it clear what impact this event will have?

Is there a sense of urgency?

Is there an element of social proof?

Can the reader take action immediately from the email?

How to sell more tickets

#nonprofit911

#nonprofit911

Ask yourself: is it easy?

Is there a clear call to action?

Can I do it via mobile? Is our registration form

overwhelming? Does our registration

page match our org’s branding?

Have we included social proof?

Is there a way for our guests to easily spread the word (i.e., social sharing)?

Is there a way to give for those that can’t attend?

#nonprofit911

#nonprofit911

Photo: thebacon via Flickr

Keep the excitement going

#nonprofit911

Thank you #1 + receipt

Sneak peek Thank you #2 + event reminder

Behind the scenes planning

Use Social Media to Generate Buzz

#nonprofit911 Source: Social Media for Nonprofits

• Create a conversation leading up to your event • Consider a virtual component to your event • Live coverage: report from the scene • Embrace the hashtag • Recruit your influencers • Track it + learn from your results

Opportunities for Inspiration

• Live testimonial from a beneficiary

• Interactive experiences that illustrate your impact

• Donor wall of fame

• Mobile donation • QR code vs. Vanity URL • Email sign up • Membership station

#nonprofit911

#nonprofit911

After the Event

Photo: by natashavora via Flickr

Thank attendees Follow up on your progress Ask for feedback Feature photos and video on social

media

#nonprofit911

Make your event come together with EventsNow powered by givezooks!

#nonprofit911

Questions?

#nonprofit911

Register for Nonprofit Emails That Get Results Tuesday September 10th, 2013 1 pm EDT

Register for upcoming webinars: Nonprofit911.org

Learn more about EventsNow & Network for Good’s online fundraising tools

888.284.7978 x1 or Sales@networkforgood.org

More questions? Visit our online community: TheNetworkforGood.org

Online Learning Center: Fundraising123.org