nonprofit gamification

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What is gamification and how can it serve your nonprofit as an engagement tool?

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Post on 30-Jun-2015

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NonProfit Gamification

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Page 1: NonProfit Gamification

What is gamification and how can it serve your nonprofit as an

engagement tool?

Page 2: NonProfit Gamification
Page 3: NonProfit Gamification
Page 4: NonProfit Gamification

What is your goal?

What interests your donors?

What is your conversion rate?

How do you get volunteers and donations?

Page 5: NonProfit Gamification

So what are your options?

People are motivated by the possibility of a reward, like points

Reward Participation!

Rewarding follow-throughOnline Community for members with tasks that can be accomplished

Reenergizing your volunteers through competitionRecognize top volunteers or top fundraisers

Page 6: NonProfit Gamification

Why Do People Stop Volunteering

- They feel that their skills and time are not being utilized well- No Recognition- Time needed- Nothing Creative and Exciting- No flexibility in volunteer opportunities- Lack of Communication- Feeling of not making a difference- No feedback from Leadership

Page 7: NonProfit Gamification

Reenergize your Volunteers

Reward volunteers for each time they volunteer

-Certificates-Published Results-Different Levels of Volunteers for each Task completed- Rewards for recruiting new Volunteers

Page 8: NonProfit Gamification

Reward for Donating

• Get more people to Donate– Online

(gofundme.com)– Social Media

• Facebook• Twitter• Instagram

– Take it to the people • Online Community• Festivals• Apps

• How to Reward– Badges for each

donation level– Badges for Social Media

Sites– Leaderboard for donors

who donate online – Have them participate

on your website to build their own community and reward with points and different levels

Page 9: NonProfit Gamification

With small steps and a little incentive, you can boost volunteers and donations using gamification