Nora Downs Ross Rubinchuk Peter Hobson

Fighting Breast Cancer with Heart

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By creating an informative handbook, developing a marketing plan and selling merchandise, Breast Friends continues to educate college students, promote Linda Creed’s name, and raise funds for the organization. We recommend emphasizing fundraising, expanding the project past undergraduate colleges and instituting a team volunteer day.

Roadmap

Nora

•Project Background

•Project Objectives

Ross

•Education

•Marketing

•Fundraising

Peter

•Recommendations

•Conclusion

“In short, key deliverables include a plan, a handbook, and—if possible—one new franchise.” - Project Description

“Our mission is to spread awareness by bringing the values of Linda Creed to local college campuses.”

“Our vision is to create an instructive handbook and market Linda Creed.”- Letter of Engagement

Handbook Contents:

What is Linda Creed

Breast Cancer 101

Join the Fight

To help educate the local community, we created a handbook that included essential information regarding breast cancer and Linda Creed.

42local colleges that received The Handbook.

Education Marketing Fundraising

Philadelphia College of Osteopathic Medicine

Bryn Mawr College

Thomas Jefferson University

University of Pennsylvania

The handbook is an integral tool in helping to educate local universities about breast cancer and ways to fight the disease.

FOUR Active Partnerships

Education Marketing Fundraising

800 Flyers

200 Wristbands

We developed a marketing plan that consisted of distributing flyers, creating and selling merchandise, and disseminating information through online networking.

Education Marketing Fundraising

Facebook Group

Effective Means of Communication

1,829 Members

Education Marketing Fundraising

WEBSITE

Education Marketing Fundraising

Distribute Handbook

Information

Collect Online Donations

We fundraised because we understand that Linda Creed relies on the contributions to provide direct services to underinsured women.

$400 Pink Linda Creed Wristbands

$300 Raffle

$95+ Online Donation PageTotal Money Raised:

$795+Education Marketing Fundraising

Recommendations

Fundraising

Encourage the team to fundraise

Expand Reach

Contact specialized universities while also contacting

colleges

Volunteer Day

Spend a day learning the ins and outs of

the organization

We successfully created a handbook, developed a marketing plan, and began new Linda Creed franchises. We hope that our efforts have expanded the organization’s reach to the collegiate community.