nordic centre for internet & society - an introduction

Nordic Centre for Internet & SocietyA short intro into our workChristian Fieseler and Christoph Lutz Oslo, October 25th 2016

1st Advisory Board Meeting

There are many stories about digital change

• Statistic One: Uber is replacing X

The Stories that we tell about the Digital EconomyFrom Uber, to Airbnb, to facebook to google, we are fascinated by digital change and their figureheads – often not deliberating fully the context of these developments.


More than business models; social and cultural shiftsDigital is more than another medium, in some ways it fundamentally changes how we behave and how we interact with each other.


Our Research Agenda -Looking at work and organizing in the digital environment from three interrelated perspectives:

Labor Specialization(Economies of Scope)

• Technical Creativity• Complementarity• Resilience• Leading Digitally

• Crowdsourcing• Sharing• Youth & Media• Crowd-Co-Working

• Fairness• Diversity• Participation• Social Partnership


…our team consists currently of eight scholars (and growing)


Currently, we are researching the following areas

Working in Virtual Teams

The Effects of Self-Quantification

Distinction and Social Status

Markers

The Sharing Economy

Finding Meaningfulness in

Digital Labor

My Colleague the Robot - Human-

Machine Interaction

Fair Digital Labor

Designing Civility into Online Interactions


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5

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15

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1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

PoliticalBusinessHealthEducationCulture

Online Participation ResearchIncreasing Interest

Lutz, Hoffmann, & Meckel (2014)


Online Participation Research(At least) Three Biases in the Literature

1. Political BiasOnline participation research focuses heavily on political participation.

2. Positivity BiasOnline participation research is positive and optimistic.

3. Activity BiasOnline participation implies an active user.


A Typology of Online (Non-)Participation

Involvement

High: Participation Low: Non-Participation

Agency

ValenceActive Passive Active Passive

Positive

Positive active participation

Intentionalconstructive engagement

Positive passive participation Unintentionalconstructive engagement

Positive active non-participation

Abstention as agency

Positive passive non-participation

Lack of necessity or advantage

Negative

Negative active participation

Intentionaldestructive

engagement

Negative passive participation Involuntary undesired

engagement

Negative active non-participation

Silencing, self-censoring

Negative passive non-participation

Exclusion


More and more items of everyday life are sharedthrough a fast growing number of internet platforms

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SPORTS GEAR

CARS

APARTMENTS

GARDENS AND TOOLS

HOUSEHOLD ITEMS

ELECTORNICS AND MEDIA


Online Sharing Platforms…owe their success not just to a shift in social technology, but also to a shift in attitudes.

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Ps2ShareParticipation, Privacy and Power in the Sharing Economy

• Investigating the sharing economy from a critical perspective.

• Participation: Who is profiting from the sharing economy? Who is left out and why?

• Privacy: What is the role of privacy concerns and trust when individuals share personal goods with a lot of value to them?

• Power: Who defines the rules of the game? What role do algorithms, rankings and biases play in this context?


Privacy in the Sharing EconomyExamples


Privacy in the Sharing EconomyQualitative Interviews about Airbnb

In Sri Lanka we stayed at huge house of a lawyer and we had a whole floor for six people. In the beginning, he [the host] explained everything to us and then he became almost obtrusive and always wanted to talk with us and spend time with us. He came to our floor and just didn‘t want to leave anymore. And we just wanted to be left alone after the long journey. He was very strange and kept telling us how well he lives, that he is a lawyer, what connections he has and that he renovated the house. This was very inconvenient for us. (S.J., male, married)

In Hamburg we had found handcuffs and such things next to the bed. I would have put that away if I had been the host but I guess each to their own. The stay wasn‘t worse because of that. It was never noisy or dirty. (C.S., 28 years old, female)


Privacy in the Sharing EconomyQuantitative Survey about Airbnb – Simplified Model

Trusting Beliefs

Sharing Frequency

Monetary Benefits

Social-Hedonic Benefits

OnlinePrivacy

Concerns

+

n.s.

-

Physical Privacy

Concerns


thank you for your timeNorwegian Business School (BI)Nordic Center for Internet & SocietyNydalsvn. 37 / N-0442 Oslobi.edu/cis @BI_NCIS

nordic centre for internet & society - an introduction

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