Conference: 25th - 26th March 2015Workshop Day: 24th March 2015The Brewery Conference Centre, Stockholm, Sweden

Driving IP Strategy, Defence and Profitability Throughout the Nordic Region TO STAY AHEAD OF THE GAME

From Patents to Brand Protection, Nordic IPR will be focusing on IP as a Vehicle to Innovation, Protection and Revenue in the Region through:

v State of the Nordic IP Industry Sessions: insight into this unique market, its challenges, what makes it successful and its valuable future

vCore focus on IP strategy, defence and profitabilty throughout to maxmise results

vInnovative Networking: create worthwhile industry contacts whilst getting to the bottom of your Nordic IP challenges in “Hold the Front Page!”, Build a Tower and Nordic Bingo!

vNew Session Formats: get involved in interactive, peer-to-peer learning through Tech Tables, Session Streams, Roundtables and Strategy Shoot Outs to maximise your time out the office

vLastly, hear what you can learn from the fresh insight of Nordic entrepreneurs in the IP sphere

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Ray Ashburg, Associate General Counsel, IP, Electrolux

Alexander Ramsey, Deputy Director, Division for Intellectual Property and Transport Law, Ministry of Justice, Government Offices

Johan Nyander, Director Intellectual Property, Specialty Chemicals, AkzoNobel Legal Group

Hannes Saarinen, Senior Legal Counsel, F-Secure

Peter Ericsson Nestler, Head of Defensive IPR Strategies, Ericsson

Hans Henrik Bjorstrup, Director of Patents, GN ReSound

Lars Henriksson, Global IP Counsel, Husqvarna A/B

The World’s

Only IPR Forum for the Nordic

RegioN

Plus! Advanced Nordic IPR Case Studies:Harri Honkasalo, Director, Patenting

Kati Levoranta, Chief Legal Officer

Peter Ericsson Nestler, Head of Defensive IPR Strategies

Learn from 22+ Nordic Case Studies:What’s New for 2015?

12th Annual

Don’t forget to secure your place on the exclusive interactive workshops on 24th March to find out how to implement IP Process Excellence, Successful Monetisation Strategies and Develop Cross Border Litigation Tactics!

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Dear Colleague,

It’s an exciting time to be working in the Nordic IP sphere.

Keeping up with emerging trends and practices in the region has never been so exhilarating. In particular, as the Nordic IP movement shifts its concentration from heavy technologies to consumer based innovations (particularly in gaming and programming), there are numerous strategies to stay on top of in 2015.

IQPC has been a trusted provider of cutting edge IP conferences in the Nordic industry for over 12 years. Relied upon by the region’s leading IP companies for the latest legal and regulatory insights and analysis, over 800 Heads of IP, Patents and Trademarks, from more than 350 Nordic companies have attended this event.

An innovative solution written in response to market demand, Nordic IPR is a premier must-attend industry gathering, presenting a new and exciting experience, enhanced and unparalleled social networking opportunities and industry exposure.

WHY ATTEND NORDIC IPR SUMMIT 2015?

• Benefit from a one-stop-shop approach and gain access to a diverse and broad range of expert IP practitioners and patent attorneys from the Nordic region’s leading and up-and-coming companies

• Based on over 150 hours of dedicated market research, the programme and brand new speaker faculty builds on the high standards delegates already expect from Nordic IPR, providing the industry with the practical solutions they need to exploit and defend their inventions commercially

• Gain from insight into the importance and impact of Nordic IP strategy, defence and profitabilty to your company and how Nordic IP innovation will progress in the future

• Be a party to brand new case-studies, interactive panel discussions, practical debates, energising streams and collaborative round-table discussions, giving you the opportunity to delve into the most contentious aspects of Nordic IP

• 12+ hours of industry discussion and networking, to fully utilise your time out of the office

Whether your industry is pharmaceuticals, software, technology and telecoms or automobiles and aviation, this forum will cater to your needs and concerns.

Join us in Stockholm in March 2015 and be a part of a community of peers with the goal of protecting and maximising your Nordic IPR.

I look forward to seeing you.

Kind regards,

Amy Glover, LL.B (Hons), LL.M Director 12th Annual Nordic IPR Summit 2015

Ray Ashburg, Associate General Counsel, IP, Electrolux

Hans Henrik Bjorstrup, Director of Patents, GN ReSound A/S

Alexander Ramsey, Deputy Director, Division for Intellectual Property and Transport Law, Ministry of Justice, Government Offices

Kati Levoranta, Chief Legal Officer, Rovio Entertainment Ltd

Harri Honkasalo, Director, Patenting, Nokia Technologies

Johan Nyander –Director Intellectual Property, Specialty Chemicals, AkzoNobel Legal Group

Thomas Xavier Duholm, Deputy Director, Danish Patent and Trademark Office

Lars Henriksson, Global IP Counsel, Husqvarna A/B

Christoph Mathoi , Lawyer International Legal Affairs, EPO

Anders Larsson, General Legal Counsel, Metria AB

Hannes Saarinen, Senior Legal Counsel, F-Secure

Martin LeBlanc Eigtved, Founder, CEO, Iconfinder

Peter Ericsson Nestler, Head of Defensive IPR Strategies, Ericsson

Mathias Hellman, Senior Manager, Strategy & Portfolio Management, IPR & Licensing, Ericsson

Jakob Koch, IP Manager, Ambu A/S

Sumit Luthra, Intellectual Property Manager, Bergen Teknologioverføring A/S

Katya Nemova, IP Counsel, Wargaming.Net

Stephanie Kennedy, IP Troll Tracker Blogger, 898 Data LLC, US

Bente Mogard, R&D IP and Innovation Manager, Tine SA

PS. Remember to make the most of your time and book to attend the pre-conference workshops!

Expert Nordic IPR 2015 Speakers:

I feel this event certainly has achieved its targets of providing timely and accurate updates regarding IP from Europe and other jurisdictions to the

audience

Jimmy Lim, Principal, Panasonic, Speaker, Nordic IPR

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PRE- CONFERENCE WORKSHOP: TUESDAY 24TH MARCH 2015

09.30 Pre-conference workshop day registration and networking coffee

10.00 Tackling IPR Workload through Process Excellence

The Nordic region is leaps and bounds ahead of global competitors in IP innovation, but focusing on the potential of value creation within their IP department usually goes amiss. This session highlights how your IP department can do both through:

• Evaluating the benefits of IP management being reduced to processes in order to increase speed, minimise costs and boost productivity

• Analysing the core principles of Process Excellence, how to measure such savings and examples of implementing Process Excellence into a standard Nordic IP department, including tried and tested cost management strategies and adapting to altered circumstances

• Assessing how to minimise outsourcing costs, whilst managing the rising amount of litigation

• Recognising what innovative measures you should demand from your external advisers in respect of billing and case management practices

Jakob Koch, IP Manager, Ambu A/S,

11.30 Morning Coffee and Networking Break

12.00 Developing Successful IP Strategies to Return Maximum Profitability for Your Company

• Transforming your IP function from a cost centre to a profit centre

• Maximising your patent portfolio ROI through win-win licensing agreements

• Muscle for patents - how to get your portfolio stronger

• Successfully implementing open innovation as part of your IPR strategy

• Looking outside the IP value creation box

Thought Leadership: Questel

13.30 Lunch and Networking Break

14.30 Practical Tips to Develop Successful Cross Border Litigation and Enforcement Strategies

• Assessing the advantages and disadvantages of select jurisdictions, in terms of timing, availability of injunctions, remedies and defences

• Understanding how to gather evidence, use it and protect it at home and abroad

• Implementing strategic time management of actions, including the impact of decisions on other jurisdictions

• Successfully utilising simultaneous proceedings in a number of countries to get ahead of your competitor

• Accessing and challenging 3rd party rights

• Discovering the best global litigation practices on limited budgets and how to obtain strong IP protection for your innovations

• Dealing with enforcement more effectively in markets you are not familiar with by finding the right partners

Johan Nyander, Director Intellectual Property, Specialty Chemicals, AkzoNobel Legal Group,

16.00 Close of Pre-Conference Workshop Day

- Practical - Key session

- Global Impact - Case Study

- Interactive - Networking

- Strategy Shootout

“Good size, good variety, good speakers,”

Krister Karlsson, Corporate Patent Attorney, Neste Oil, Delegate, Nordic IPR 2014

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CONFERENCE DAY ONE: WEDNESDAY 25TH MARCH 2015

08.00 Registration, Networking Coffee and “Top Problems” Sheet.

09.00 Chairperson’s Opening Remarks and Welcome

09.10 State of the Industry: The Impact of Economy, Technology and Competition in the IPR Nordic Region

Before specific IP rights are dissected, this exclusive Nordic industry session will enable delegates to contextualise their unique issues within the current Nordic IPR environment: • Assessing why IP is integral to business strategy, the value that it brings and how it interacts with the corporate IP function • Understanding the emerging changes in the Nordic market structure and the underlying impact of the economy, politics and competition on the IPR industry, including the most successful business models • Evaluating whether market forces remedy Nordic issues or whether new solutions are needed • The different paths Nordic IPR has taken to value creation • Analysing where the future success lies for Nordic IPR Ray Ashburg, Associate General Counsel, IP, Electrolux

09.40 Nordic Bingo: Who Will You Meet?

This structured networking session is the ideal opportunity to capitalise on your time out of the office by networking with your peers in attendance. Each delegate has a number on their name badge and a bingo card. Make your way around the room and find one delegate with each of the numbers on your card to compete for a fantastic prize!

10.00 An Update from the EPO: Filing Patent Applications in 2015

• Latest developments at the EPO • Consideration of using EPO services as a PCT Authority • Defining the best strategy to protect your inventions abroad • Completing the European Patent system – Unitary Patent Christof Mathoi, Lawyer for International Legal Affairs, PCT, European Patent Office

10.30 On the Verge: Successfully Altering Your Strategies and Prepare for the New Patent Litigation Era

The European patent market stands on the brink of being overhauled, as the Unitary Patent Protection (UPP) and the Unified Patent Court (UPC) moves towards realisation. Alexander Ramsay, who is the vice chair of the Preparatory Committee of the UPC tasked with the job of establishing the new court puts you up to speed with the ongoing work of the Committee. • What has been done and what are the main remaining issues? • The recruitment and the training of the UPC judges • How will the UPC operate in the Nordic region? • What is the status of the work on the Nordic division? • What impact will the UPP and UPC have on innovation in Europe • Why is the fear of trolls in the UPC exaggerated Alexander Ramsay, Deputy Director, Division for Intellectual Property and Transport Law, Ministry of Justice, Government Offices Thomas Xavier Duholm, Deputy Director, Danish Patent and Trademark Office

11.15 Networking Break

11.45 Attacking Patents in Europe

• Comparison of GB and DE national revocation actions • EPO opposition – a powerful tool, but how best to use it? • Looking forward – what does the future hold? Morten Garburg, Partner, Hoffmann Eitle

12.15 How to ensure patent protection and reduce costs with your foreign filings

This session will highlight the findings that MultiLing and Steinbeis-Transfer-Institut have discovered, in relation to the impact of translation errors and services worldwide. This is your chance to hear first- hand the challenges, solutions and theory behind what you and your colleagues face on a daily basis. Peter Fischer, Multiling

12.45 Lunch and peer-to-peer networking

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CONFERENCE DAY ONE: WEDNESDAY 25TH MARCH 2015

Stream B: Survival of the Fittest: Brand Protection, Trademark, Anti-Counterfeiting and Copyright

Stream A: Monetisation and Licensing of IP: A Strategic Challenge with Great Economic Impact

13.45 13.45

14.05

14.25

14.45

14.30

15.15

Acquiring Powerful Patents and Realising the Value of Your Portfolio: Monetising Your IP Portfolio to Greater Effect • Addressing what has proved successful in the Nordic region in the past, what the emerging trends are and what should you look out for in the future, including cooperative patent purchasing • Understanding what is needed in order to effectively build and maintain a thriving profit centre • Aligning your IP portfolio with the broader business strategy of your company, including techniques to avoid the silos • Assessing the impact of outsourcing monetisation programmes • Learning to look beyond patents for the ultimate return to your IP department Hans Henrik Bjorstrup, Director of Patents, GN ReSound A/S

Protect Your Online Brand from the Web Villains • Examining the issues surrounding websites that sell your brand’s counterfeit goods, and including how to close them down quickly and how to deal with infringing domain names • Analysing the risk to your brand from fake internet sites and understanding who and what you are you up against • Best practices and lessons learnt for monitoring the digital channels for brand protection, including domain names/ new gTLDs, social media, mobile, search and email • Overview of enforcement options Kati Levoranta, Chief Legal Officer, Rovio Entertainment

Husqvarna: How To Deal with Counterfeiting • A collection of best practices and experiences have drawn from the Nordic industry • Elements to consider when creating your own anti- coutnerfeiting programme • Challenges and advantages co-ordinating the process centrally Lars Henriksson, Global IP Counsel, Husqvarna A/B

Strategic Use of Trademarks and Copyright in Maximising Your Revenue • Reviewing the latest developments and trends in the Nordic region, including whether there is a need for further harmonisation • Understanding practical and cost saving measures to protect trademark and copyright in work, colour, function, shape and smell • Analysing the limits of protection with practical challenges IP professionals come across on a regular basis • Assessing the status of European trademark reforms, including what impacts your bottom line and how the different interests are being brought together JA Kemp, Thought Leadership

The Impact of Copyright Law in the Emerging Gaming Sphere

Katya Nemova, IP Counsel, Wargaiming.Net

Mark Monitor Thought Leadership

Overcoming New Challenges to Traditional IP Monetisation: Defending your IP from Non-Practicing Entities (NPEs) vs. Nordic IPR Market • Determining the impact of NPEs and trolls to innovation in the Nordic region, including how to be better prepared • Debating whether NPEs should be held to a different standard than other patent holders • Measures to counter trolls without compromising on the strengths of patents in general • Building multi-party collaborations to collectively deal with the threat of NPEs vs. establishing legislation • Establishing that litigation is not always the tool of choice • What the future holds for NPEs in the Nordic region Stephanie Kennedy, IP Troll Tracker Blogger

Maximising Your Patent Portfolio ROI Through Win- Win Licensing Agreements • Establishing and developing effective licensing strategies, including identifying and selecting licensing partners • Examining recent deal trends and structures: range of agreements, value splits and deal drivers • Structuring win-win licensing deals, including key considerations and pitfalls to avoid • Negotiating, drafting and executing robust licensing agreements, including critical terms to include • Considering both sides of the coin: licensing to and from • Assessing what Small and Medium Sized Enterprises (SMEs) are looking for in the licensing space • Licensing implications of the new Technology Transfer Block Exemption Regulation (TTBER) • Understanding what happens when licensing agreements go wrong: dispute resolution

15.15

Afternoon coffee served throughout streams Afternoon coffee served throughout streams

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CONFERENCE DAY ONE: WEDNESDAY 25TH MARCH 2015

16.30 Nordic IPR Meets Global Litigation: An Effective Strategy against Threats

Table 1: IP Litigation in the US: 1)Training Session: How to Navigate US Depositions Successfully Johan Nyander will train delegates how to correctly handle being subjected to a deposition in the US courts, in particular, how to minimise loss 2) Handling the Fall Out from US Litigation on Your Company Assessing the strategic impact of US litigation on you as: • A patent owner • An accused Infringer • What to tell your management • How to keep costs down • Methods to guide your in-house and external team when litigation ensues, including finding the right external team 3) Understanding the Latest Developments in the US that impacts IP litigation • Trends, strategies and best practices in the US, including future predictions Johan Nyander, Director Intellectual Property, Specialty Chemicals, AkzoNobel Legal Group Ray Ashburg, Associate General Counsel, IP, Electrolux

Table 2: IP Litigation in China 1) You, China and Patents: • Understanding China’s legal IP framework and best practices to navigate the legal landscape • Understanding when it is cost effective to enforce IP in China 2) You, China and Trademarks/ Trade Secrets: • Implications of the new trade mark law and best practices • Barriers to trade secret protection and strategies to overcome these challenges 3) You, China and Competition: • The impact of China’s competition laws on IP and licensing • Analysing whether China will move towards FRAND, how this would be implemented and its ultimate impact on Nordic IP Panawell & Partners

Table 3: Russia and its Legal Protection of IP • Recognising the two overlapping patent systems of Russia and Eurasia and recommendations for choosing a system • Recognising the best strategies to secure strong patent protection • Analysing how new legislation is about to further strengthen IP protection

4) Table 4: “The Emerging Importance of IP Litigation in Africa” Thought Leadership: Stillwaters

17.00 Part 1: State of the Nordic IPR Industry- “Hold the Front Page!”

This team- building session, which demonstrates the key issues Nordic IPR delegates are facing and wish to overcome, will enable all attendees to come together and collaborate to produce the front page of Nordic IP Magazine and compete for a prize. Exploit your creative talent by producing cover stories and headlines with your group that tackle your biggest IPR issues in the Nordic region.17.30 Part 2: State of the Nordic IPR Industry: Evaluating Findings

Front pages are assembled on stage for the expert ‘editors’ (who are presenting throughout Nordic IPR) to assess, discuss and debate the top issues facing Nordic IPR delegates in 2015 in an interactive panel session. Votes will be counted and a prize will be awarded to the winning team. The prize will be awarded to those who have tackled the most relevant issues, with an injection of creativity and humour. Don’t forget to include a catchy headline! • Understand your colleagues’ greatest challenges in the Nordic IP region • Create an awareness of IP problem areas that have fallen outside your remit • Get answers or predictions from the day’s experts on the most talked about pain points

18.00 Chairperson’s Closing Remarks

18.05 Drinks Reception and Nordic IPR Pub Olympics:

Enjoy an evening of Nordic IPR Pub Olympics with your peers – a chance to exchange war stories, compete in Giant Jenga, Darts, Snakes and Ladders for numerous prizes, all the while exchanging best practices and industry information over a glass of wine or beer.

CONFERENCE DAY TWO: THURSDAY 26TH MARCH 2015

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08.00 Registration & Networking Coffee

09.00 Chairperson’s opening remarks

09.10 Using IP as a Strategy to Gain Competitive Advantage Across the Nordic Region (Pass the Mic)

Experts will gather on stage to individually put forward their unique strategies as to how to gain competitive advantage in the Nordic IP market. Each expert will have up to 5 minutes to present their opinion, as the mic is then passed to the next expert! Feel free to jump in at any point and add in the strategy of your company to gain competitive advantage over your peers. • Analysing current IP drivers and the impact of trends on the future on Nordic IPR • Developing a strategy in light of decreased appetite for risk • Analysing the impact of spreading investment risk across a larger portfolio

10.00 Creating an Efficient IP Department to Achieve Improved Results

The Nordic region is leaps and bounds ahead of global competitors in heavy technology and consumer IP innovation, but focusing on the potential of value creation within the IP department usually goes amiss. This session highlights how your IP department can do both through: • Improving your IP management and delivery through practical methods • Evaluating the benefits of IP management being reduced to processes in order to increase speed, minimise costs and boost productivity • Determining who is really in charge and where the bottlenecks are • Collaborating IP strategy with R&D and other business units • Strategic questions for future success

10.45 Morning coffee and Technology Speed Drive:

Based on specific technology needs of delegates practicing in the Nordic IPR sphere, quick fire test drives will briefly run. Demonstrations and product outlines will be delivered, giving delegates ideas, tips and explanations about how to overcome issues and form strategies in new areas.

11.15 JA Kemp Thought Leadership

11.45 Nordic IPR Technology Speed Drive

Question: What’s cost effective, discrete and flexible? Answer: Nordic IPR technology.

IP protection isn’t just about protecting patents, trademarks, and copyrights. It’s also about protecting trade secrets, plans and ideas – a vast quantity of highly sensitive information that resides in a variety of formats (email, documents, images, video) and in multiple locations (servers, workstations, mobile devices and the cloud).

Gaining control over this data can be very difficult. IP is flowing everywhere, through networks, endpoints and back-end systems that your organisation does not control. While information sharing is critical to your business, it also increases the risk of IP data loss, which can severely hurt your organisation’s reputation, revenues, and relationships

Learn how you can stay ahead of the curve through consolidation of services, protection and creation of a more flexible workforce that meets the expectations of your innovative Nordic business. Leverage technology to its fullest potential and ask what would happen if…?

Table 1: Your IP went Mobile? • Mobile IP management on tablets and smartphones to meet global demands • Configurable apps for different requirements • Access to case files from everywhere, to achieve results on the go • Security requirements pros and cons, in-house vs. mobile to fully weigh up its impact

Harri Honkasalo, Director of Patenting, Nokia Technologies

Table 2: You Implemented Patent Analytics? • Developing IP strategies based on patent analytics for increasingly complex businessquestions and understanding where patent analytics can play a key role • Adjusting patent valuation metrics to your company’s own needs • Utilising patent valuation metrics to benchmark your portfolio against the market, including what to measure and interpreting the information collected • Accommodating different users and teams, with different backgrounds and tasks

Table 3: You Automated your Workflow? • Successfully integrating flexible document inflow into your company’s working processes to free up time to concentrate on strategy • Overview of document processes, deadlines and minimum requirements for maximum impact • Dissemination and simplified use of data to make your life easier, day-to-day, in the office • Analysing and adapting inflow to suit the subjective needs of your department

Table 4: You moved to the Cloud? • Understanding the use of cloud computing as a unique resource to an IP department • Myths, facts and considerations of moving to the cloud when considering IP security • Overseas data management through cloud computing and the possibilities it opens up for your cross-border strategy Jeremy Otis, Head of Contracting, F-Secure Corporation

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CONFERENCE DAY TWO: THURSDAY 26TH MARCH 2015

Table 5: You were introduced to Open Works? • Adjusting to the non-traditional proprietary angle and strategies of the Open Works industry to increase IP competitiveness • Assessing the shift away from the geographical data business area towards international “Open Geographical Data,” which Finland has recently reverted to • Identifying and working with new business models to generate revenues in this new environment

Anders Larsson, General Legal Counsel, Metria AB Hannes Saarinen, Senior Legal Counsel, F-Secure

Table 6: You hired an LPO? • The latest trends and challenges of IP outsourcing to reassess old tactics and decrease costs • Management strategies for IP outsourcing in the Nordic region; what’s the secret? • Assessing costs when debating whether to keep or outsource high value work • Learning to integrate outsourcing into your IP department naturally and cost effectively it

13.00 Lunch and Networking

14.00 Build a Tower, Build a Team

This team- building session will enable all attendees to come together and collaborate with Nordic IPR colleagues to build a better IPR network and compete for a prize. “Build a Tower” is an established team-building session which has been implemented by TED Talks.

14.45 Valea Thought Leadership

15.15 Learning from Nordic Entrepreneurs and Assessing Their Innovative Strategies

Nordic start-ups are gaining ground, investment and attention in the IPR sphere. What can you learn from them? The Nordic region is Europe’s most important start-up hub and has created a definitive benchmark for what a great start-up ecosystem looks like. In this session, entrepreneurs in the Nordic region will highlight why IP is critical for growing their businesses to ensure that maximum value is built and realised at the various funding rounds and value realisation points. If their IP position is not clear and secure, many investors will simply walk away. As such, this session acts as a refreshing insight into the IP strategies implemented by non-practicing lawyers. Martin LeBlanc Eigtved, Founder, CEO , Iconfinder

15.30 Strategy Shoot Out

IIPR experts gather on stage to deliver quick-fire, 10 minute strategies that have proved successful within their own company or competitors in the Nordic IPR sphere. Which strategy is the best? You decide.

Transforming your IP Function from a Cost Centre to a Profit Centre

As IPR becomes a more important business asset, inhouse Nordic IPR teams are under greater pressure

than ever to deliver results. • Key elements to bring back to the office for success • Avoiding the silos and bringing together all tools at your disposal • Defining “value” in IP services and ways to measure value across global markets • Wealth creation strategies for anti-counterfeiting, brand protection and patents Giving Your Patents Muscle: Making Your Portfolio Stronger Amassing IP rights is no longer enough; the quality of what a portfolio contains is now more important than ever – and that applies to both operating companies and NPEs • Learning from the best; assessing what makes a best-in-class portfolio; quality or quantity, or both and the benefits of owning a world-class portfolio • Roles of essential and dormant patents. Identifying the best and most valuable patents in your portfolio and using them in a more effective way, including mapping the entire portfolio and associated value through all subsidiaries • Maximising the value of your patent portfolio through the use of innovative patent expiry strategies: weighing the strengths and weaknesses of patent expiry strategies, including early data mining to explore potential new indications and delivery methods, new formulations, uses and routes of administration and SPCs Harri Honkasalo, Director, Patenting, Nokia Technologies, Finland

IP Innovation and Collaboration Through Alternative Research Methods Bente Mogård,R&D IP and Innovation Manager, Tine SA The Impact of Competition Law, Standard Essential Patent’s (SEPs) and Fair, Reasonable and Non- Discriminatory (FRAND) to your Bottom Line • Applying for patents, Supplementary Protection Certificates and divisional patents without abusing a dominant position to avoid costly repercussions • Ensuring your IP department understands how to spot red flags with competition laws interference , with the patent life cycle Lundbeck and Actavis reverse payment cases: EU and US approaches • Settling a patent dispute without infringing competition law: drafting settlement agreements, analysing “pay for delay” settlements and understanding how national courts assess and enforce settlement agreements • A guide to the resolution of licensing disputes involving SEPs, including avoiding penalties by balancing injunctive relief with SEP licensing

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• How courts interpret FRAND, including competition considerations when licensing offers don’t meet FRAND requirements Mathias Hellman, Senior Manager, Strategy & Portfolio Management, IPR & Licensing, Ericsson Using Patent Intelligence to Create Effective External and Internal Strategies • Assessing what patent intelligence is and what it contains • Developing IP strategies based on patent intelligence, including identifying strong and weak patent families within a given portfolio • Different aspects and metrics for evaluating patent portfolios, including comparing and benchmarking your own portfolio with external competition • Evaluating your external portfolio with acquisition decisions • Commercialising your patents effectively and obtaining insight for critical business decisions in various business functions

Strategic Use and Registration of Trademarks and Designs within the Global Marketplace

• Protecting your trade marks in a globalised marketplace • Effective use of trade marks to maximise rights after other IP has expired • Aligning registered design strategy with trade mark strategy for improved benefit a) Analysing the advantages of open innovation, including: • Access to knowledge, innovation and talented individuals residing internally and externally and extensive networks of strategic partners • Delivery of projects rapidly by combining the best internal and external expertise • Creation of businesses’ that are agile and responsive to change • Maximisation of return on R&D investment b) Assessing the barriers to overcome: • Undertaking significant cultural change: creating partnerships to access external innovation and talent whilst avoiding the ‘Not Invented Here’ syndrome • Recognising and rewarding staff for value adding behaviours: reaching out and connecting beyond the traditional organisational boundaries • Aligning open innovation to the organisational strategy and putting processes in place to measure the value created Hans Henrik Bjorstrup, Director of Patents, GN ReSound A/S,

IP Strategies for Cross-Border M&A Transactions Transactions in which IPR is the driving force are becoming bigger and more common, and there is much more to them than buying, selling and licensing: • Types of deals being done across the Nordic region, including the drivers behind big transactions

• Managing M+A, including IP audits, determining ownership, foreign applications and the importance of value-driven patent portfolios • Focusing on strategies that limit price adjustments, changes to a deal structure or termination by ensuring potential patent issues have been addressed previously • LPO support for M&A (resources and budget, filing regimes, process efficiencies, and technology) Looking Outside the IP Value Creation Box for Greater Flexibility and Revenue It is not all about generating cash returns and freedom to operate. It can also be about collaboration, open innovation and a host of other activities. • Strategies to use innovative IP to secure greater operational flexibility, drive revenues, enhance bottom-line returns, increase shareholder value and provide leverage in the global financial markets • Getting IP into the boardroom and using it as a sustainable source of cash and a driver of corporate strategy, including communicating IP to your investors and shareholders to instigate IPR within your company’s’ bottom line • How to set an IP strategy that is implemented throughout a global organisation Peter Ericsson Nestler, Head of Defensive IPR Strategies, Ericsson

Best Practice Strategies for Brand Protection

• Enhancing cooperation between employees, customers and customs to implement and maximise brand protection strategies, including identifying the importance of educating employees, working with local government organisations, building relationships with local counterparts and law firms and knowing your service providers, their customers and fans • Developing a monitoring strategy by understanding what to look for when monitoring the web, building a robust case against infringers and working with external stakeholders to build protection, including vendor coordination Kati Levoranta, Chief Legal Officer, Rovio Entertainment

16.15 Chairperson’s closing remarks

16.20 Close of Nordic IPR: Afternoon Coffee and Networking

CONFERENCE DAY TWO: THURSDAY 26TH MARCH 2015

A great event, like the last two. Met people I knew, made new contacts. A cosy, but effective and interesting

conference at a fine venue

Senior IP Manager, Umicore AG, Delegate, Nordic IPR

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SPONSORSHIP AND EXHIBITION OPPORTUNITIES

MAXIMISE YOUR INVOLVEMENT: SPONSORSHIP AND EXHIBITION OPPORTUNITIESThe 12th Annual Nordic IPR Forum is attended by senior officials and decision-makers from the Nordic and European IPR community, bringing together buyers and suppliers in one location.

Focused and high-level, the event will be an excellent platform to initiate new business relationships. With tailored networking, sponsors can achieve the face-to-face contact that overcrowded trade shows cannot deliver.

Exhibiting and Sponsorship options are extensive, and packages can be tailor-made to suit your individual company’s needs. Most packages include complimentary entry passes, targeted marketing to industry officials and executives, and bespoke networking opportunities.

Other features of sponsorship include:

• Prominent exhibition space in the main conference networking area

• Participation in comprehensive pre-event marketing campaigns

• Tailored marketing strategies to suit your organisation’s size, capabilities and individual requirement

For more information and to discuss the right opportunity, contact us on +44 (0)207 368 9300 or sponsorship@iqpc.co.uk

WHO SHOULD ATTEND?

This event is specifically designed for:

• Head of Intellectual Property • Patent• Portfolio Director • Patent Attorney • Heads of Licensing • Head of Brand• Protection • Head of Anti-Counterfeiting • In-House Counsels who are responsible for their company’s patent portfolio management, commercialisation, filing strategies and litigation strategies and practices.

Industry’s whose portfolio department attend the Nordic IPR Forum include global representatives from:

• Pharmaceutical• Software• Telecommunications• Oil & Gas• Bio-technology• Consumer & Luxury Good• Transport• Engineering• Food & Beverage And many more!

ABOUT LEGAL IQ

Become a member of Legal IQ and receive complimentary access to resources that will keep you at the forefront of industry change. You will receive access to our growing library of multi-media presentations from industry leaders, an email newsletter updating you on new content that has been added, free aggregated news feed from over 1000 global news sources tracking your industry and special member only discounts on events.

Become a member here: www.legaliqonline.com/member

FOR NEWS, ARTICLES, PODCASTS AND WHITE PAPERS ON NORDIC IPR:

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WWW.NORDICIPR.COM

SPONSORS & EXHIBITORS

Hoffmann Eitle, founded in 1892, is one of the oldest and largest IP law firms in Europe with 62 patent attorneys, 13 attorneys-at-law and about 280 specialized staff. The firm with offices in Munich, London and Milan and attorneys with various European qualifications covers all technological fields and legal aspects of IP law, including patents, utility models, designs, trademarks, unfair competition law of and licensing. Hoffmann Eitle has over decades successfully served its worldwide clients in international, European and national IP prosecution and litigation. The firm’s client base ranges from small and medium-sized companies to major international corporations.

J A Kemp is the UK’s third largest firm of Patent and Trade Mark Attorneys, with over 40 qualified Attorneys and Solicitors, including more than 25 PhDs. The expertise of the firm’s Attorneys covers all areas of science and technology. The firm is renowned for its long experience of prosecuting applications in Europe and worldwide, and for its track record of success in oppositions and appeals. With offices in London, Oxford and Munich, the firm’s client base ranges from major multi-national groups to small startup companies at the leading edge of their fields and prestigious universities.

Patent Seekers provide patent attorneys all over the world with a range of high quality patent search, research and analytical services.All of Patent Seekers’ services adhere to our unique ‘Patent Code of Practice’ which guarantees speed of service, consistency in quality and competitive pricing no other search firm can match.

Founded in 1988, MultiLing enables global commerce by delivering accurate, highly specialized and secure patent and technical translations to global enterprises in the world’s most demanding industries, including information technology, chemicals, medical/pharmaceuticals, automotive and other mechanical systems. With 85 percent of client projects now coming from patent translations, MultiLing significantly increases quality and productivity while decreasing the risk associated with handing patents over to disparate translation providers working individually across the globe. The company’s uniquely efficient centralized model makes this possible, incorporating five elements vital to every multi-national translation project: highly specialized teams, centralized processes, terminology management, quality controls and advanced technologies. These elements are critical for today’s multinational enterprises, specifically when many are consolidating patent work to fewer law firms.Based in Provo, Utah, the company has offices in the United States, China, Germany, Italy, Japan, Korea and Peru, and translates into more than 80 languages worldwide. Clients include multinational enterprises such as Dell, Procter & Gamble, Siemens and TYCO.

The RWS Group provides expert intellectual property translation, filing and search services. RWS Translation Division is the world’s leading patent translation specialist. Its core services are: • EuroFile, full European translation and validation; • WorldFile, translation and filing worldwide, via national and PCT route; • IP-Trans, translations for litigation and information purposes. Its Information Division offers patent, design, and non-patent literature searches; patent watches, filewrappers/inspections, status reports and PatBase – its professional patent database developed in partnership with Minesoft Limited. The Group employs over 500 staff including in-house qualified, subject-specialist translators and searchers and has offices in Europe, USA and Asia.www.rwsgroup.com

inovia is the global leader in foreign patent filing, having served more than 1,000 clients. Its global instruction platform, inovia.com, simplifies the PCT national stage entry, direct (Paris Convention) filing and European validation processes. With headquarters in New York, offices in London, Munich and Sydney, and agents covering 120 countries, inovia provides support in all major time zones and IP jurisdictions. inovia’s patented technology pioneered online foreign filing and is recognized amongst WIPO’s most notable inventions. For more information visit inovia at www.inovia.com and follow the company on Twitter @inoviaIP. www.inovia.com

MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.

Valea AB is one of Europe’s leading consulting firms in the field of intellectual property rights, and has been active since the end of 19th century. We are 100 employees distributed at offices in Gothenburg, Linköping, Lund, Malmö and Stockholm.

We offer our clients a complete range of IP services. Valea’s team is made up of consultants specialising in European patents, trademarks and design, as well as lawyers with specialist knowledge, considerable experience and expertise within all technical areas and legal issues related thereto. Our knowledge is combined with an in-depth understanding of the commercial value of intangible assets to our clients.

We are a comprehensive business partner in the field of intellectual property (IP) rights. We help our clients establish, defend and commercialise intangible assets to create the best possible return on these assets.

Withers & Rogers LLP is a leading UK firm of patent and trade mark attorneys. The firm’s jurisdiction extends right across Europe as our attorneys have both European and UK chartered status.We advise on the protection and enforcement of intellectual property rights for inventions, trade marks, designs and artistic works. We have commercial and industrial experience, and our technical expertise covers all major technologies.

With offices in London, Bristol, Leamington Spa and Sheffield, we are organised in specialist practice groups who are able to serve the needs of a wide range of clients from start-ups, to established, SMEs, nationals and multinationals. We also work extensively within the higher education sector.

WWW.NORDICIPR.COM

SPONSORS & EXHIBITORS

Panawell & Partners, LLC, founded in 2003, is a medium-sized IP boutique firm serving both local and international clients in seeking IPR obtaining and enforcement in China and in foreign countries. Panawell’s practices specifically include patent, trademark, copyright, computer software, trade secrets, domain name, like counseling, drafting, filling, prosecuting, licensing, assignment and enforcement (complaining and litigating against IPR infringements, counterfeiting and unfair competitions before Chinese governments and courts at different levels). We also advise on IP investment, strategy and management. Panawell has a team of energetic and professionals well equipped with excellent technical knowledge and years of practical experiences. Most of the Panawell attorneys graduated from Chinese famous universities and received IP law practice training both in China and in other countries like the USA, Germany and the UK, who can work in Chinese, English, German and Japanese.www.panawell.com

Stillwaters is a leading law firm in Nigeria that specialises in intellectual property, technology transfer, distributorship or franchising, licensing, boarder enforcement measures, customs related assistance, regulatory compliance, litigation, company and commercial law, tax and related legal areas. The firm operates from the commercial cities of Lagos and Abuja in Nigeria, with associate offices in Accra in Ghana, Duala in Cameroon.Professionalism, flexibility and innovation are the hallmark of our practice. We value professional excellence, outstanding result and realize they both require creativity and hard work. We strive to gain every legal advantage for our clients while upholding the principles behind the practice of the law. Over the years, we have acquired considerable experience and an enviable reputation for rendering quality legal services in our areas of specialisation.Practice representative clients include over 660 foreign multinationals, publicly quoted companies, financial institutions, industries, small and medium-size businesses and private entrepreneurs. Our practice is adequately equipped to handle matters arising from and relating to our areas of specialisation.www.stillwaterslaw.com

Questel is a SaaS (Software as a Service) provider dedicated to Intellectual Property. Our solutions cover the entire Innovation Lifecycle, from idea to product.Competitive/Technological Alert and Idea CaptureInventor Portal and Freedom to OperatePatent Portfolio ManagementPatent Portfolio Monetization and LicensingQuestel offers a worldwide & unique database allowing to analyze, map and share information online. Questel offers consulting and training services, both on-line and on-site.Established in 1970, Questel is present in more than 30 countries with offices in Paris, London, Washington, Tokyo and Beijing. With more than 3000 companies worldwide and 5000 users , our solutions target different company actors: Business Development, R&D, IP Department, Legal Department, Strategic Department, Financial & Licensing Departmentwww.questel.com

Minesoft specialises in developing innovative patent information solutions, linking technical, legal, bibliographic and full text information for IP professionals. Serving leading corporations, national Patent Offices, patent attorneys and law firms around the world since 1996, Minesoft’s products and services are at the forefront of today’s patent information sector. Products including PatBase – the searchable patent family database – PatentOrder, PatentTracker and PatentArchive empower businesses to better manage their patent portfolios and to gather, analyse and share vital competitive intelligence.In 2009, Minesoft won the Queen’s Award for Enterprise, for an outstanding achievement in rapidly growing export markets in the field of patent information.www.minesoft.com

When it comes to patents, LexisNexis® has an expertly designed suite of solutions to help you work smartly, efficiently and confidently. TotalPatent™ delivers the most complete, precise and dynamic patent research service available. PatentOptimizer™ helps you improve the quality and efficiency of your patent analysis and applications. And IP Data-Direct Patents service offers patent data compiled from various sources from a single source in a single format. These solutions provide direction in a tangle of information, helping you successfully develop, maintain and protect intellectual property assets.www.lexisnexis.com/ip

VALIPAT offers administrative services to IP attorneys -exclusively - and is driven and managed by European Patent Attorneys. VALIPAT was created by GEVERS in 2008, from which we became independent in 2012. A foundation of our success is European Patent validations, where we have surpassed 14,000 per year after 4 years of existence. Services • The validation of European patents; • The entry into national/regional phase of PCTapplications; • The automated free generation of Power of Attorneyforms covering multiple IP rights in 100+ jurisdictions worldwide.Benefits for our clients • Focus on their core competencies through the outsourcing of their administrative tasks supported by ourstreamlined and secured processes. • A web interface offering automated • Cost estimates, • Power of attorney forms generation and • Online progress follow-up. • Lowered and fixed costs as from the first quote. • Quality assured by our network of IP Firms associates.www.valipat.com

5 WAYS TO REGISTERPHONE: +44(0) 207 036 1300FAX: +44 (0)20 7368 9301POST: Return your booking form to IQPC, 129 Wilton Road, Victoria, London, SW1V 1JZEMAIL: enquire@iqpc.co.ukWEB: www.NordicIPR.com

(Please quote 19568.005 with remittance advice) Account No: 51304143 IBAN Code: GB59 MIDL 4038 1851 3041 43 Sort Code: 40 38 18 Swift Code: MIDLGB2112V Account name: International Quality & Productivity Centre Ltd.Bank: HSBC Bank Plc, 67 George Street, Richmond, Surrey TW9 1HG, United Kingdom

Please photocopy for each additional delegate

PAYMENT METHOD

DELEGATE DETAILS - SIMPLY COMPLETE THIS FORM AND CLICK SUBMIT

† By registering, you commit to attend up to six networking meetings across the 2-day conference with solution providers. Restrictions apply with regards to delegate seniority level for the discount. For details contact us at enquire@iqpc.co.uk.*To qualify for discounts, payments must be received by the early booking deadline. Early booking discounts are not valid in conjunction with any other offer.Swedish VAT is charged at 25% VAT Registration No. SE 5020 6682 2301

To speed registration, please provide the priority code located on the mailing label or in the box below.

My registration code PDFWPlease contact our database manager on +44(0) 207 368 9300 or database@iqpc.co.uk quoting the registration code above to inform us of any changes or to remove your details.

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Special dietary requirements: Vegetarian Non-dairy Other (please specify)

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Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking.

Total price for your Organisation: (Add total of all individuals attending):

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First Name

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IQPC Point of contact

Organisation

Nature of business

Address

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Approving Manager

Name On Card:

Billing Address (if different from above):

City/County/Postcode Cheque enclosed for: £ (Made payable to IQPC Ltd.)

Exp. Date: Sec:

Name of person completing form if different from delegate

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Conference: 25th- 26th March 2015Workshop Day: 24th March 2015

IQPC recognises the value of learning in teams. Groups of 3 or more booking at the same time from the same company receive a 10% discount, 5 or more receive a 15% discount, 10 receive a 30% discount. Only one discount available per person.

TEAM DISCOUNTS*

START KNOWLEDGE SHARING

All events = £499 (equiv. €599, US$799)

Low price point events + military = £299 (equiv. €369, US$499)

Individual sessions £49 (if an event has more than 10 sessions than hallelujah! bonus for the customers to buy a package)

B2B SHOP:

TERMS AND CONDITIONS

Please read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Return of this email will indicate that you accept these terms. Payment Terms Upon completion and return of the registration form full payment is required no later than 5 business days from the date of invoice. Payment of invoices by means other than by credit card, or purchase order (UK Plc and UK government bodies only) will be subject to a €65 (Plus VAT) processing fee per delegate processing fee. Payment must be received prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received. IQPC Cancellation, Postponement and Substitution Policy You may substitute delegates at any time by providing reasonable advance notice to IQPC. For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances. IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour strike, extreme weather or other emergency. Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible. Discounts All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any discounts offered whether by IQPC (including team discounts) must also require payment at the time of registration. All discount offers cannot be combined with any other offer.

© IQPC Ltd. VAT Registration #: GB 799 2259 67

PAYMENT MUST BE RECEIVED PRIOR TO THE CONFERENCE

CLICK TO SUBMIT

Venue: The Brewery Conference Centre, Mälarsalen AB , TorkelKnutssonsgatan 2 Box 170 60, Stockholm, 104 62, Sweden Website: www.m-b.se/eng Phone: +46 (0)8 658 20 00 - Fax: +46 (0)8 658 25 60

Accommodation: Travel and accommodation are not included in the conference fee; however we have put together a HotelMap that displays discounted accommodation for hotels in the area near to 12th Annual Nordic IPR. The map displays live availability and allows you to book directly with each hotel: https://www.HotelMap.com/pro/M72P2

Alternatively, if you would like to book your accommodation by phone, please call Jessica Heili, our dedicated London concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335) quoting Special Reference Code W-M72P2.Lowest rates guaranteed With HotelMap™, our guests are guaranteed the best discounts and the lowest rates in the market.

VENUE & ACCOMMODATION

Package Options For In House Professionals Networking Pass Economy Pass

Book and pay by 20 February 2015 SAVE €250 €999 + VAT €849 + VAT

Standard Price €1249 + VAT €1099 + VAT

Package Options For Law Firm

Book and pay by 20 February 2015 SAVE €250 €1999 + VAT €1849 + VAT

Standard Price € 2249 € 2099

Pass Includes Networking Pass Economy Pass

Main Conference (Day 1 & Day 2) 4 4

Access to conference presentations post-event via our B2B Shop at www.b2biq.com 4 4

Access to workshop day 4 7

Drinks Reception & networking (25 March) 4 7

Workshop Day only €299

Solution Providers & Consultants

Standard Price - Conference Only Pass €2499

Conference presentations on B2B Shop at www.b2biq.com only €299

A la Carte - Add to any packages or purchase separately