nordic workshop may 2010
TRANSCRIPT
Innovation Norway’s travel and tourism effort
Audun Pettersen
Nordic Innovation Centre 10.05.2010
The Government’s three main objectives
1. Increased value creation and
profitability in travel and
tourism
2. Viable rural areas through
more year-round employment
in travel and tourism
3. Norway – a sustainable
destination
33
Nine focus sectors
Energy&
Enviroment
Oil&
Gas
Maritime ICT Health Travel&
Tourism
Marine&
Fisheries
Agriculture Culture
Strategy areas
1. Innovation
2. Sustainability
3. Quality
4. Expertise
5. Development of areas
6. Marketing and profiling
7. Organization
One place to come – where trade and industry is
Tourism Programmes
• Consumer • Trade• Press
• NOK 407 mill (30% sales)
Tourism Innovation
• Business Support• Competence
• Network
• NOK 367 mill.
Focus areas 2010
• Leisure:• Round trips• Base holidays• Activity and theme holiday• City holiday
• Meeting:• Congress• Meeting and incentive travel
9
Across services
Marketing
Expertise
Consulting
Networks
Financing
Work in progress..
• National Booking Switch • Sustainable Norway 2015• Kurtax• Events
Foto: CH
/Innovation Norw
ay
Ideas
• Indirect taxation (”kurtax”)• The future of DMO• Best practice food & tourism• Special Interest • Arrival/Guest survey -> Consumer
Expenditure (ROI)• Nordic Tourism Statistics
(DK/NO/SE/FIN)• Best practice national tourist routes• Strenghten Scandinavian Tourist
Board
Audun Pettersen
E-mail: [email protected]
Tel: +47 22 00 27 19
Consumers: www.visitnorway.com
Industry: www.innovasjonnorge.no/reiseliv
Blog: aupet.wordpress.com
Welcome to collaboration!