EDITOR’S LETTERNordic style might not truly exist. People know ZKDW� 6FDQGLQDYLDQ� VW\OH� ORRNV� OLNH�� LW·V� FOHDQ��FRRO��PLQLPDOLVWLF��DQG�D� OLWWOH�HIIRUWOHVV��%XW� WKDW�description cannot be superimposed upon Finnish DQG� ,FHODQGLF� IDVKLRQV� EHFDXVH� WKH\� DUH� PRUH�eccentric. So we wanted to include all the Nordic FRXQWULHV�DQG�VKRZ�RXU�UHDGHUV�ZKDW·V�JRLQJ�RQ�LQ�IDVKLRQ�DQG�GHVLJQ�

Launching this endeavor has been a bit like a roller coaster ride. Yet getting to know all the great people working on the magazine has truly been a SULYLOHJH��7KLV� ILUVW� LVVXH� LV� MXVW� WKH�EHJLQQLQJ� LQ�our quest to make the creative scene in the Nordic FRXQWULHV�PRUH�SURPLQHQW�DQG�DFFHVVLEOH�IRU�WKH�global market.

7KLV�LVVXH�IHDWXUHV�DQ�,FHODQGLF�IDVKLRQ�VSUHDGSKRWRJUDSKHG�E\�.iUL�6YHUULVV�DQG�D�IDVKLRQVSUHDG�GRQH�E\�WKH�6ZHGLVK�WHDP�'XR�%ODX��:HGLG�LQWHUYLHZV�ZLWK�$QQD�.DULQ�.DUOVVRQ��D�EULJKWand rising star in the accessories world; Poul0DGVHQ��&(2�RI�1RUPDQQ�&RSHQKDJHQ��D�ZHOO�NQRZQ�GHVLJQ�FRPSDQ\��DQG�(OtQUyV�/tQGDO��&(2RI�(//$��D�IDVKLRQ�FRPSDQ\�IURP�,FHODQG�

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with respect. We invite them into our working area and tell them interesting stories about what we are doing and why. We basically take what is typically done in fashion, turn the rules on their head, and ask: Is this clever? If not, then what should we do?

But how profitable is slow fashion and strong CSR?,W·V�WKH�RQO\�ZD\�WR�JR�IRU�XV��DQG�RQH�FRXOG�VD\�LW·V�YHU\�SURILWDEOH�EHFDXVH�LW�JLYHV�XV�D�differentiation in the world of fashion that has thousands and thousands of brands waiting to be discovered.

We started in my garage and have grown organically. We use only first-class material and our target market in Iceland is educated working women who are responsible customers. Today we are not nearly supplying the demand we are JHWWLQJ�DQG�WKDW·V�ILQH�EHFDXVH�ZH�DUH�PRUH�about quality than quantity. But it is also very healthy to build a company on demand, instead of on governmental support or a given ROI number that is supposed to guide your success in the business.”

Who are your favorite designers?I admire the courage and the hard work that Coco Chanel showed in the 1930s when she

:LWK�D�EDFKHORU·V�GHJUHH�LQ�SV\FKRORJ\�and mass communication and an MBA in business, Elínrós Líndal is running her company passionately, with the objective of bringing honesty and integrity into the world of fashion. Her company ELLA offers high quality products to educated, working women who seek elegant, well-tailored pieces in their wardrobe.“I have always been passionate about fashion and spent hours and hours in my PRWKHU·V�ZDUGUREH�ZKHQ�,�ZDV�\RXQJ��6KH�KDG�HOHJDQW�GHVLJQV�IURP�6RQLD�5\NLHO��Etienne Eigner, Chanel and Christian Dior and I was instantly smitten with the soft fabrics and wonderful cuts,” says Elinros, describing how eager she was to grow up and live the privileged life of an adult with a nose for quality.

Why did you decide on establishing your company?In the 90s when fashion companies were made public and fast fashion was introduced to the market, the fashion industry changed and the products as well. The message was simple: we were supposed to shop for new things regularly

and only wear them once.I was yearning for the good old times, when women saved up for a year or two to buy a dress that they used for years and years and then gave it to their daughters.,W�ZDVQ·W�XQWLO�,�VWXPEOHG�RQ�WKH�HFRQRPLF�principle of Pareto that I suddenly found a shelf in fashion that was interesting to me. The 80/20 rule says that 80% of the time you use 20% of your wardrobe, and you can actually apply this rule to everything in life. It was then when I decided to make ELLA – a slow fashion company that aims at creating the essentials for your wardrobe.

But what does slow fashion mean?6ORZ�IDVKLRQ�LV�ZKHQ�D�IDVKLRQ�FRPSDQ\�SURGXFHV�DOO�LWV�JRRGV�LQ�WKH�FRPSDQ\·V�economic zone, where it emphasizes on quality instead of quantity. It means having VWURQJ�FRUSRUDWH�VRFLDO�UHVSRQVLELOLW\��&65��DQG�WKLQNLQJ�DERXW�\RXU�VRFLHW\��(//$�V�&65�VWUDWHJ\�LV��(��(QYLURQPHQWDO���/��/LVWHQLQJ���/��/HDUQLQJ��DQG�$��$FKLHYLQJ��²�VR�\RX�FDQ�VHH�WKDW�RXU�&65�VWUDWHJ\�ZDV�GHYHORSHG�EHIRUH�our name was decided.6ORZ�IDVKLRQ�DOVR�PHDQV�WUHDWLQJ�RXU�FXVWRPHUV�

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Remember our website, nordicstylemag.com

My

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DESIGNERS REMIX

OSTWALD HELGASON

BY MALENE BIRGER

WISHLISTDYRBERG/KERNI love this gold watch from Dyrberg/Kern. It would go so well with mixed bracelets.

Designer Remix high heel loafers with peep toe, they are edgy but also feminine.

Leather is what this season is all about and this A-cut pleated skirt would be a great addition to my wardrobe.

I love cozy candle lights in the winter time and those candles double the pleasure with a nice scent.

Shirts and turtlenecks under a sweater are a must this winter so I would pair this beautiful white cleancut shirt with the Ostwald Helgason sweater.

I attended the Ostwald Helgason fashion show for AW’12 and was amazed by the colors and how they styled the clothes. Their designs are very unique and distinctly rec-ognizable. I love the colorblocks in this sweater.

Since seeing these gold earrings they have been on top of my wishlist. They are so beautiful and luxurious.

SOPHIE BILLE BRAHE

Inside °N Style Magazine

In her presence

Normann Copenhagen

No name beauty

Anna-Karin Karlsson Elínrós Líndal & ELLA

Street style

Edvard Munch/The Scream

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COVER LOOKPhoto Kári Sverriss Stylist Síta Valrún Model Kristín Lív / ESKIMO models Hair Katrín Ósk Guðlaugsdóttir / Label m Make-up Margrét Sæmundsdóttir Ass’t photographer Hjalti Rafn Guðmundsson

Kristín Lív wears:

Coat / LindexShorts and top /

Moss by Harpa Einarsdóttir for Gallerí 17

Shoes / VagabondFur collar / ICHIPantyhose / Vila

Inside °N Style Magazine

Contributors

Kári SverrissSteinunn María modeled for our ‘In her presence’ fashion spread.

What are you passionate about?

I love to cook and I really love to eat! I love to travel and experience new things….and I also like to shop of course!

What talent should we keep an eye on in the Nordic coun-

tries?

One of the biggest up and coming bands in Iceland is called “Of Monsters and Men”. They released their first album in Europe and North America in April of this year and are becoming bigger and bigger worldwide with each day.

Words to live by?

Happiness = not being afraid of being silly!

What is your favorite place in the Nordic countries?

My favourite place, without a doubt, is Þingvellir National Park in Iceland. Its history and atmosphere has shaped the Icelandic nation and is most definitely an inspiration to anyone who is lucky enough to get a chance to go there.

Are you going to invest in a specific item this fall?

Yes, I am. I am currently looking for a warm coat with a furry collar and I am also a bit obsessed with leather so maybe I’ll try to find a combination of the two!

Steinunn María AgnarsdóttirKári Sverriss photographed the cover and the ‘In her presence’ fashion spread for this issue. He was also a great supporter and contributor throughout the process of making the magazine.

Could you tell us about the photoshoot?

The spread was inspired by attraction, Icelandic nature, and origin. I wanted the 90s look with a sophisticated feel to it in a raw, untouched location. Fish, nature, and a dry, grey winter feel with a dash of strong colors to get the right mixture for good contrast to the cold and grey winter in Iceland. The models are drawn to each others’ presence at a rather unusual meeting point, a fish processing area.

What is your favorite website?

Fashiongonerogue.com and topman.co.uk

What talent should we keep an eye on in the Nordic coun-

tries?

I really like Ziska, which is a clothing line designed by Harpa Einars for women. Then a new favorite is JÖR, a men’s clothing line designed by Gudmundur Jörundsson.

What are you passionate about?

Creating, life, people, clothes, my family and loved ones.

What is your favorite Nordic brand for this season?

The Danish brand Samsøe & Samsøe.

Steinunn María modeled for our ‘In her presence’ fashion spread.

What are you passionate about?

I love to cook and I really love to eat! I love to travel and experience new things….and I also like to shop of course!

What talent should we keep an eye on in the Nordic coun-

tries?

One of the biggest up and coming bands in Iceland is called “Of Monsters and Men”. They released their first album in Europe and North America in April of this year and are becoming bigger and bigger worldwide with each day.

Words to live by?

Happiness = not being afraid of being silly!

What is your favorite place in the Nordic countries?

My favourite place, without a doubt, is Þingvellir National Park in Iceland. Its history and atmosphere has shaped the Icelandic nation and is most definitely an inspiration to anyone who is lucky enough to get a chance to go there.

Are you going to invest in a specific item this fall?

Yes, I am. I am currently looking for a warm coat with a furry collar and I am also a bit obsessed with leather so maybe I’ll try to find a combination of the two!

Íris Hrönn, banker by day and fashionista by night, was our fashionista for this issue. She contributed to the holiday gifts spreads, the LBD and blogged on our website.

What is your favorite website?

I love the Scandinavian magazine websites like Eurowoman.dk, Costume.no/dk and Elle.dk. I also regularly visit Vogue.com and Vogue.fr, and I usually check out blogs like trendnet.is and metromode.se.

What is your favorite restaurant in Iceland?

Sushisamba is a fabulous place - great atmosphere, cool design, great food, and their chili mojito is fierce.

What are you passionate about?

I have a thing for all things French! The language, the culture, the food, and the fashion. I’m also passionate about Icelandic nature - I love nothing more than to travel around Iceland and go hiking in the mountains; the landscape is so inspiring and beautiful.

Who is your style icon?

There are so many fabulous women out there to look to for style, but the first who comes to mind is Sarah Jessica Parker - she is always fabulous whether she is walking with her family in Central Park or on the red carpet. Others I would name are Emmanuelle Alt, Kate Moss, Helena Christensen, Florence Welch, Clémence Poésy, Marion Cotillard, and Blake Lively.

Steinunn María Agnarsdóttir Íris Hrönn Andrésdóttir

CEO AND FOUNDER OF ELLA

ELÍNRÓS LÍNDAL

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Do you have further plans of international expansion?<HV�ZH�GR��DQG�WKHUH�LV�D�YHU\�LQWHUHVWLQJ�show room in New York that wants to show RXU�FROOHFWLRQ��VR�LI�DOO�JRHV�DV�SODQQHG��ZH�ZLOO�EH�VKRZLQJ�DW�1HZ�<RUN�)DVKLRQ�:HHN�LQ�)HEUXDU\��%XW�ZH�ZLOO�QHYHU�EH�HYHU\ZKHUH��:H�ZDQW�WR�FKRRVH�IHZ�YHU\�VHOHFWLYH�VWRUHV�WKDW�KDYH�KLJK�TXDOLW\�(XURSHDQ�GHVLJQV��DQG�WKHQ�I would love to open my own store in New York when the right time comes.

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Are you planning on expanding in other cat-egories?:H�DOUHDG\�GR�SHUIXPHV��FDQGOHV��DQG�ULQJV��but we are also working on a small menswear FROOHFWLRQ�DQG�ZRXOG�ORYH�WR�PDNH�FKLOGUHQ·V�clothes when the right time comes.

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Photographs by Kári SverrissStylist: Síta ValrúnModels: Kristín Lív and Steinunn María / ESKIMO modelsHair: Katrín Ósk Guðlaugsdóttir / Label mMake-up: Margrét SæmundsdóttirAssistant photographer: Hjalti Rafn Guðmundsson

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Edvard Munch’s The ScreamBy Aldís Snorradóttir

One of the four versions of the iconic The Scream by the Norwegian artist Edvard Munch (1863-1944) is currently on display at the Museum of Modern Art in New York. Munch originally named the works The Scream of Nature and he made them between 1893 and 1910. The pastel-on-board version from 1895 is the one that was lent to the MoMA to be exhibited among few other works by the artist including Madonna (1895). Being one of the most recognized and parodied pieces in art history, it was sold for almost $120 million at the Sotheby’s back in May, making it the most expensive work of art ever sold at an auction. Munch felt deeply the pain of human life. The great emotions associated with death and love - such as jealousy, loneliness, fear and despair - were the themes of most of his art. Being inspired by artists like Gauguin and Van Gogh, Munch developed a style using expressive color, line, and distortion of form.

The Scream is typical of Munch’s style. The image consists of a skeletal-like figure standing on a bridge in a landscape now known to be the Oslofjord in Norway. The liquefied forms and fiery colors of this dramatic depiction are used by the artist to evoke an emotional response from the viewer. An autobiographical incident was the spark for making The Scream, and the version on display at the MoMA is the only one that has the story written by Munch on a plaque underneath the pastel: “I was walking along the YVHK�^P[O�[^V�VM�T`�MYPLUKZ��;OL�Z\U�ZL[�·°[OL�sky became a bloody red. And I felt a touch of TLSHUJOVS`�·° 0� Z[VVK� Z[PSS�� KLHK� [PYLK�·°V]LY� (GYDUG�0XQFK��7KH�6FUHDP��3DVWHO�RQ�ERDUG���������������7KH�

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Edvard Munch’s The Screamthe blue-black fjord and city hung blood and [VUN\LZ�VM�MPYL��4`�MYPLUKZ�^HSRLK�VU�·°0�Z[H`LK�ILOPUK�·°[YLTISPUN�^P[O�MYPNO[�·°0�MLS[�[OL�NYLH[�scream in nature.”

The figure may look as if it is emitting a primal scream and covering its ears with its hands, but if the original title and the previously mentioned incident it is based on are considered, it is more likely that the figure is actually responding to a scream. As curator Ann Temkin suggests, the green lines indicating land on the right side of the image look as if they are beating against the figure’s left ear. The curvilinear lines in the background could resemble the vibrations from a horrible scream taking over the atmosphere. It is also noticeable how Munch contrasts forms in this image. For example, the straight, sharp lines of the bridge could resemble the structured man-made civilization, and the lines are flowing when the uncontrollable nature and the emotionally unstable figure are represented.

This image by Norway’s most celebrated artist has been reproduced several times in recent decades. Examples of artists who have perhaps quoted The Scream in the most direct manner are Andy Warhol and the Icelandic artist Erró. In 1984, Warhol made a silkscreen print version of the work, The Scream (after Munch). In Ding Dong (1979) and The Second Scream (1967), Erró gave his versions of The Scream a satirical and comic like twist. Other reproductions of The Scream include the legendary Ghostface mask in Wes Craven’s Scream movies and the cartoon of Homer Simpson displayed as the tormented figure on the bridge. Munch turned a personal experience into an image that for many viewers still serves as the symbol of anxiety and terror often accompanied with the pressure of modern life. This might be a rare opportunity to cast a glance on this version of The Scream before it enters the dining room of its current owner. The exhibition runs through April 29, 2013.

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How would you define the style your collection represents?,W�UHSUHVHQWV�P\�OLIH�DQG�WKH�SDWK�,·YH�WDNHQ��,W�LV�MXVW�DV�PXFK�D�ZRUN�RI�DUW�DV�WKH�SDLQWLQJV�,�PDNH��The women and men that wear my work do believe in and appreciate things made with passion and GHYRWLRQ�RI�WKH�KHDUW��

What are the next steps for you and your company?:H�DUH�H[SDQGLQJ�LQWR�&KLQD�VHOOLQJ�LQ�VRPH�DPD]LQJ�VWRUHV��DQG�,�ILQG�WKLV�YHU\�WKULOOLQJ�VLQFH�LW·V�VRPHWKLQJ�,�FRXOG�KDUGO\�GUHDP�RI�ZKHQ�,�VWDUWHG�DOO�WKLV�D�FRXSOH�RI�\HDUV�DJR�

HOLIDAY GIFTSWe love giving gifts so we found some of our favorite things for your mother,

father, sister, brother, girlfriend, boyfriend, kids, babies and maybe something for you...

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HOLIDAY GIFTSWe love giving gifts so we found some of our favorite things for your mother,

father, sister, brother, girlfriend, boyfriend, kids, babies and maybe something for you...

Holiday Gifts - For Her

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The holidays are coming up with its numerous occasions for festive gatherings, office-parties, family dinners and maybe even a girls night out. °N Style Magazine is on the hunt for the perfect LBD for the christmas fest. Whether you love lace, leather, glamour or just the classic dress, just slip on the LBD, some high heels and a statement necklace and you are ready for some holiday cheer.

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The holidays are coming up with its numerous occasions for festive gatherings, office-parties, family dinners and maybe even a girls night out. °N Style Magazine is on the hunt for the perfect LBD for the christmas fest. Whether you love lace, leather, glamour or just the classic dress, just slip on the LBD, some high heels and a statement necklace and you are ready for some holiday cheer.

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Normann Copenhagen

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Since the financial crisis you have changed your assortment quite a bit. What direction did you take?:KHQ�WKH�FULVLV�KLW��ZH�UHDOL]HG�WKDW�ZH�QHHGHG�WR�UHDFW�LQ�RUGHU�WR�KDYH�D�FKDQFH�WR�PDNH�LW�WKURXJK�WKH�FULVLV��:H�KDYH�WDNHQ�RXW�VRPH�SURGXFWV�WKDW�ZH�GLGQ·W�WKLQN�ZRUNHG�IRU�XV�DQ\�ORQJHU��:H�DGGHG�QHZ�SURGXFWV�DV�ZHOO�DV�XSGDWHG�VRPH�RI�WKH�ROG�SURGXFWV�ZLWK�QHZ�FRORUV��:H�GLGQ·W�FKDQJH�RXU�DVVRUWPHQW�DV�PXFK�DV�ZH�H[SDQGHG�LW��)RU�H[DPSOH��ZH�KDYH�LQWURGXFHG�IXUQLWXUH��ZKLFK�KDV�UHDOO\�broadened our customer reach and made our entire collection more exciting.

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Are the Normann Copenhagen products pro-duced in Denmark?6RPH�RI�WKH�SURGXFWV�DUH�SURGXFHG�KHUH�LQ�'HQPDUN��DQG�VRPH�RI�WKH�SURGXFWV�DUH�produced in other countries. It depends on the W\SH�RI�SURGXFW��

According to your interview with Berlinske Tidende, most of your exports go through online stores, or 60-65% of your overall sales. Why do you think your product sells so well through online stores? What are 1RUPDQQ�&RSHQKDJHQ·V�VWURQJHVW�PDUNHWV"�

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STREET STYLE°N Style Magazine’s street style photographers captured photos of outfits and

people from Reykjavik, Osló, Denmark and Helsinki. You might get inspired for your own winter wardrobe.

STREET STYLE°N Style Magazine’s street style photographers captured photos of outfits and

people from Reykjavik, Osló, Denmark and Helsinki. You might get inspired for your own winter wardrobe.

StreetStyleReykjavikPhotographer / Hannah Hjördís Herrera

Elín Jakobsdóttir

Coat / GiftedJumpsuit / AfturScarf / AfturShoes / Dr MarteinsHat / VintageBag / Thrifted

Photographer / Hannah Hjördís Herrera

Laimonas Lúkas Baranauskas

Coat / The Red CrossSweater / HertexJeans / OutletShoes / SpútnikGlasses / KolaportiðScarf / ThriftedWatch / Skólavörðustígur

Photographer / Áshildur Friðriksdóttir

Ágústa Sveinsdóttir

Jacket / Red CrossFur collar / NostalgíaScarf / ZaraShoes / Red CrossPants / NostalgíaSweater / Nostalgía

Photographer / Áshildur Friðriksdóttir

Katrín Bragadóttir

Fur / Red CrossDress / Rokk og rósirShirt / NostalgíaShoes / Hitt húsið

StreetStyleOsloPhotographer / Erna Einarsdóttir

Håkon Kinn

Jacket / Tailor in BudapestPants / Cheap MondayShoes / Gregers

Photographer / Erna Einarsdóttir

Kaneyn Allen

Clothes / CarlingsShoes / Vans

Jonas Foss

Jacket / CarlingsShoes / Converse

StreetStyleDenmarkPhotographer / Hildur María Valgarðsdóttir

Kristinn Óli

Shoes / GucciPants / AcneSweater / GivenchyShirt / H&MSunglasses / MoscotCap / Kenzo

Caroline

Jacket / ZaraShirt / Isabel MahonHat / CosBag / BurberryPants / H&M

Katrinte

Jacket / Mads NørdgaardSweater / Samsø & SamsøBag / Alexander WangPants / H&MBoots / HunterHat / Cos

Photographer / Hildur María Valgarðsdóttir

Photographer / Hildur María Valgarðsdóttir

Mike

Pants / AcneJacket / AcneShirt / AcneSunglasses / Own designShoes / Doc Martins

Photographer / Hildur María Valgarðsdóttir

StreetStyleHelsinkiPhotographer / Sara Vallioja

Kirsikka

Coat / VintageScarf / ThriftedBag / SamujiJewelry / Grandmother’s oldShoes / VagabondEyewear / Vintage

Photographer / Sara Vallioja

Harry

Coat / Our LegacyHat / A.P.C. x CarhartScarf / HomecoreShoes / Tricker’s x Nitty GrittyJeans / A.P.C.Sweater / S.N.S. Herning

Photographer / Sara Vallioja

Johanna

Coat / Evil Twin (Asos) Scarf / Diesel Gloves / H&MJeans / ZaraShoes / NikeClutch / Louis Vuitton

Photographer / Sara Vallioja

Essi

Coat / WeekdayScarves / ThriftedShirt / Weekday Necklace / Marni for H&M Bag / Tiger of Sweden Shoes / VagabondEyewear / Vintage

Sphinx Wonder BlushSphinx Wonder Blush from Make Up Store is a blush I use everyday to contour my face. The min-eral powder makes it look like its airbrushed on.

Favorite things

Tangle Teezer Aqua SplashTangle Teezer Aqua Splash is a hairbrush I love. Makes my hair look shiny and healthy. Aqua Slash is the newest version. When you’re using it in the shower, the water doesn’t get stuck inside. Bril-liant.

MandyMandy from Make Up Store is my favorite lipstick. It’s the perfect hot pink color that works on everybody. I use it with a natural looking eye makeup and thick black cat eyeliner - love that look.

Kókosolía (coconut oil) from Himneskt is a product I can’t live without. I use it for everything. For example: to take off my eye makeup, for body lotion, lip balm, shaving cream, and healthy recipes of course!

Kókosolía

L’Oreal Mega Volume CollagenL’Oreal Mega Volume Collagen mas-cara is one of the newest things in my makeup bag and I really love it. Makes my lashes look thickand dramatic.

The makeup artist Margrét Sæmundsdóttir did our front cover and the ‘In her presence’ fashion spread this month. She works for Make Up Store in Iceland and teaches makeup in the Fashion Academy Reykjavík. Margrét shared her favorite beauty pro-ducts with us.

My

Vitamin Day Primer=P[HTPU�+H`�7YPTLY°MYVT°4HRL�<W�Z[VYL°PZ�H�WYVK\J[�0�[YPLK�[OL�other day and I love it. It’s a day JYLHT�HUK�WYPTLY�HSS�PU�VUL�°

Theodóra Mjöll Skúladóttir Jack just published a book this fall called ‘HÁRIÐ’ (The Hair) which contains over 70 easy and manageable updos for women with ten thumbs, as well as those with previous experience with updos. We love the book and got Theodóra to share with us two hairdos that you can use for the holidays.

It seems that today´s women do less for their hair than previ-ous generations.The aim of the book is to en-courage women of all ages to think before they leave the house with the everyday pony-tail and a reminder of the im-portance of haircare. By over-WKLQNLQJ�WKH�ZRUG�¶KDLUGR�·�PDQ\�women have built a fear that it takes a lot of time and effort to put in a nice bun or curls. This fear is wrongly built and with good and right explanations, it is no problem.

Holiday hairdos

Theodóra Mjöll

How many women look in the mirror and think to themselves: “What on earth should I do with my hair today?”

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Part the hair to one side. Take two hair locks where the hair parts.

STATEMENT JEWELRYMake a statement with your accessories and stand out from the crowd. Have a

look at some of the outstanding pieces from Nordic jewelry brands.

STATEMENT JEWELRYMake a statement with your accessories and stand out from the crowd. Have a

look at some of the outstanding pieces from Nordic jewelry brands.

Kria JewelryPHOTO: Elísabet Davíðsdóttir

BJØRG JEWELLERY

StakaPHOTO: Sigurjón Arnarson / Viktor Örn Guðlaugsson

Poola KatarynaPHOTO: Saaru Muranen

Twin WithinPHOTO: Héðinn Eiríksson

Zarah VoigtPHOTO: Vagn-Ebbe Kier

Shop the trendIt’s all about prints

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Eva Laufey KjaranEva Laufey has a very popular blog, evalaufeykjaran.com, where she primarily writes about what she cooks and bakes. She is studying business at the University of Iceland and works as a freelance jour-VITQ[\�NWZ�/M[\ORIÅVV��IV�1KMTIVLQK�UIOIbQVM�IJW]\�NWWL�IVL�_QVM��We chatted with her about her blog and she shared with us a gourmet recipe for a Mexican chicken soup.

Where does you interest for food come from?My interest started very early. 0\�PRWKHU� LV� D� IDQWDVWLF� FRRN�and she encouraged me and my siblings to participate in the NLWFKHQ�DW�KRPH��6KH�GLGQ·W�UH-ally have a choice when it came to my involvement because I DP� UHDO� IRRGLH� DQG� ,� VQHDNHG�LQWR� WKH�SRWV�ZKHQ�VKH�ZDVQ·W�ORRNLQJ��0\� IDPLO\� UHDOO\� ORYHV�IRRG�VR�,�FRXOGQ·W�KHOS�EHLQJ�LQ-ÁXHQFHG�E\�WKDW�I really love cooking and bak-ing. I disappear into another ZRUOG�ZKLOH� ,·P�ZRUNLQJ� LQ� WKH�NLWFKHQ��,�IRUJHW�HYHU\WKLQJ�HOVH�and the only thing that matters LV�KRZ�PXFK�VXJDU��FUHDP�DQG�ÁRXU�,�QHHG�IRU�P\�GLVK��&UHDW-LQJ�VRPHWKLQJ�GHOLFLRXV�IURP�D�IHZ�LQJUHGLHQWV�LV�WR�PH�D�YHU\�LQWHUHVWLQJ�DQG�IXQ�SURFHVV�

Why did you start blogging?$�FRXSOH�RI�\HDUV�DJR�,�GHFLGHG�WR�VWDUW�EORJJLQJ�DERXW�ZLGH�UDQJH�RI�WRSLFV��0\�PDLQ�LQWHUHVWV�DUH�baking and cooking VR�P\�EORJ�VRRQ�WXUQHG�WR�D�IRRG�EORJ��0\�EORJ�KDV�JURZQ�LQ�WKHVH�WZR�\HDUV�DQG�,�KDYH�EHHQ�YHU\�IRUWXQDWH�ZLWK�FRQVWDQWO\�LQFUHDVLQJ�UHDGHUVKLS��,�UHDOO\�ORYH�WDNLQJ�SKRWRV�RI�IRRG�DQG�DOO�WKH�SKRWRV�RQ�P\�EORJ�DUH�WDNHQ�E\�PH��0\�EORJ�LV�UHDOO\�D�NLQG�RI�GLDU\�IRU�PH���,�VKDUH�UHFLSHV�DQG�SKRWRV�RI�IRRG��DV�ZHOO�DV�SKRWRV�IURP�DQG�UHÁHFWLRQV�RQ�P\�OLIH�

- Gourmet blogger

Mexican Chicken Soup,�DP�QHYHU�IDU�IURP�WKH�VWRYH�LQ�P\�KRPH�DQG�PRVW�RI�WKH�WLPH�WKHUH�LV�VRPHWKLQJ�DWRS�LW��VLP-PHULQJ�DZD\��6RXSV�DUH�P\�IDYRXULWH��HVSH-FLDOO\�RQ�FROG�ZLQWHU�QLJKWV��DQG�WKH\�DUH�DOVR�D�great quick dinner idea. This Mexican chicken VRXS�LV�GHÀQLWHO\�P\�IDYRXULWH���LW�LV�H[WUHPHO\�HDV\�WR�SXW�WRJHWKHU�DQG�P\�IDPLO\�DQG�IULHQGV�DVN�IRU�WKLV�VRXS�RYHU�DQG�RYHU���,W¶V�P\�RSLQLRQ�WKDW�LI�WKH�VRXS�JHWV�WR�VLPPHU�DZD\�IRU�D�ORQJ�time on the stove it will get even better. The

aroma in the kitchen is lovely and I love stand-LQJ�E\�WKH�VWRYH�DQG�MXVW�VWLUULQJ�WKH�VRXS�,�DOZD\V�PDNH�VXUH�WKDW�,�PDNH�D�ORW�RI�VRXS�VR�,·OO�KDYH�HQRXJK�OHIW�RYHU���WKHUH�LV�VRPHWKLQJ�about soups that makes them even better the GD\�DIWHU��

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Directions +HDW�WKH�ROLYH�RLO�LQ�D�PHGLXP�VRXS�SRW�RYHU�PHGLXP�KHDW��$GG�WKH�RQLRQ��FDUURW��SHSSHUV��OHHN��JDUOLF��DQG�FKLOL��&RRN��VWLUULQJ�IRU�DERXW����PLQXWHV�RU�XQWLO�WKH\�YHJHWDEOHV�DUH�VRIWHQHG��7XUQ�WKH�KHDW�XS�WR�KLJK��DGG�WKH�ZDWHU��WRPDWRHV�DQG�WKHLU�MXLFH��FKLFNHQ�VWRFN��DQG�WKH�WRPDWR�SXUpH��6WLU�ZLWK�D�ZRRGHQ�VSRRQ�DQG�PDNH�VXUH� LW¶V�ZHOO�FRPELQHG��5HGXFH�WKH�KHDW� WR� ORZ�DQG�VLPPHU� IRU����PLQXWHV��&XW� WKH�FKLFNHQ�EUHDVWV� LQWR�small pieces and add them to the soup. Let the soup VLPPHU�IRU�DQRWKHU����PLQXWHV��$GG�WKH�FUHDP�FKHHVH��FUHDP��VDOW��DQG�SHSSHU�DW�WKH�HQG��6WLU�WR�PDNH�VXUH�LW¶V�ZHOO�FRPELQHG��/HW�VLPPHU�IRU�DQRWKHU����PLQXWHV��

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Make the soup with love and the soup will get even better.

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18:00�&ORVLQJ�WLPH�DW�.LRVN�DQG�,�KHDG�KRPH��0\�VSRXVH�PDNHV�XV�GLQQHU�DQG�WKH�IDPLO\�HDWV�WRJHWKHU�� ,� WXUQ�RII�P\�EUDLQ�ZKLOH�ZDWFKLQJ� WKH�news and then I do some laundry.

20:30�-DNRE�DQG�,�FUDZO�LQWR�EHG�DQG�,�FRQWLQXH�UHDGLQJ�WKH�6PXUIV��,�IDOO�DVOHHS�IRU�D�IHZ�PLQXWHV�but get my ass back into the living room because ,�VWLOO�KDYH�VRPH�ZRUN�WR�GR��,·P�SLFNLQJ�RXW�WKH�EHVW� VKRWV� IURP� WKH� VKRRW� WKH� RWKHU� GD\� �� WKH�ORRNERRN�VKRRW�IRU�VSULQJ�VXPPHU�������

23:00� ,� VWDUW� WR� \DZQ� DQG� GHFLGH� WKDW·V� JRRG�HQRXJK�IRU�WRGD\��,�JHW�P\VHOI�LQWR�EHG�DQG�ZKLOH�,�WKLQN�DERXW�ZKDW�,·P�JRLQJ�WR�GR�WRPRUURZ�,�IDOO�into deep sleep.

3:00�,�GUHDP�,�KDYH�GLQRVDXUV�IRU�SHWV�

Eygló Margrét Lárusdóttir

A day in a life of a designer

EYGLO

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