NORDSTROM “Here to provide outstanding service every day, one customer at a time.”

Carrington KelsoJasmine Pegues

Madison McKenzie

Georgia Southern University

● Founded in Seattle, Washington in 1901 ● Originally created as a shoe store, it has since expanded to:

-Clothing -Accessories-Jewelry -Shoes-Cosmetics -Kids

● Currently: -284 Stores in 37 States

-Roughly 60,000 Employees -71.1% Women

Company Background

● Founder of Nordstrom, INC. ● Established values system

○ Exceptional Service○ Quality ○ Freedom ○ Family

John Nordstrom

● Represents 4th generation Nordstrom family member to run Seattle based store chain

● Runs company with the foundational values ● Expanded technology use for inventory statistics● President since August 2000

Blake Nordstrom

● Listed on Fortune Top 100 Jobs for almost a decade ● Ranged from #25 to #89 ● Remained on list for values such as:

-Exceptional customer service -Employee benefits

Reputation Management

● Focused on uniting Management and Employees● Management runs on “inverted pyramid” style● Overall friendly workplace according to employees*● Financial compensation opportunities

○ Hourly○ Salary○ Cash Call ○ Benefit Packages

Workplace Environment

● Opportunity to promote from within the company ● Awards and Development Programs for the employees

○ All Star Award○ John W. Nordstrom Award○ New Manager Development

● Guides and Rulebooks differ by store● Managers run individual organization

Career Path Encouragement

● Focuses on Freedom and Family ● Encourages employees to use intuition and good judgment ● Employees are treated as family ● Relatable environment to consumers● Comes from word of mouth and personal interaction ● To improve emotional appeal:

-Use more advertising with slogans.

Emotional Appeal

● “Corporate Social Responsibility” Team ● Reduced Landfill Waste by 86%● Cut down on emissions ● Supports Nonprofits such as:

-Young Survival Coalition (YSC) -The Empowerment Project● Suggestion: Pride Events to raise LGBT awareness

Social Responsibility

● Uses a campaign-style post focus ● Gives customers two-way communication opportunity● Gives company a way to feed positivity and fix the negativity

*Company also uses: Youtube, Tumblr, Google+, and Vine

Social Media