norikhti faqriah bt azime (2008319497) nur jihan mohd fadzil (20094 25582)
TRANSCRIPT
Norikhti Faqriah bt Azime (2008319497)
Nur Jihan Mohd Fadzil (2009425582)www.23hours.com
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. It is an attempt to disseminate information in order to affect buyer-seller transactions.
E-advertisement is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. The development of computer technologies has changed the traditional ways of advertising. With the rapid advancement in the computer industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online technologies.
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Introduction
The existing UiTM student portal is only cater for announcement made by the university to the students in terms of academic matters, job vacancy advertisements and student registration.
Normally, it can be seen that students just advertise their services by post it on the wall either at the bus stop, faculty or at the hostels.
At present, there is no centralized platform available for e-advertisement among UiTM students.
It is undeniably that wall advertising is something norm and acceptable in our community. However, it can result in lack of awareness among customers and loss of business opportunity since the advertisements can only be captured by those who passed by the advertising area.
Limited reach since the target customers might not stay in the campus and always on the move.
Innovation is very crucial for us to be competitive advantage in any business that we do and with the emerging technology, everything can be done via online.
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Problem/Opportunity
To be rated as a "five star" website by consistently providing the most updated information and outstanding service that creates an extraordinary advertising experience.
ObjectiveTo provide an electronic infrastructure for conducting mostly C2C business primarily for UiTM main campus students. Technology replaces the traditional way of wall advertising which is commonly done by the advertisers.
MissionTo become the pioneer in the e-advertisement service for UiTM main campus students in Shah Alam.
Vision
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EducationConsultation based on subjectsThesis proofreadingStatistical analysis for thesisSell or to “let go” used books
Travelling & holidaysAir fareBus ticketTrain ticket
Lodging/transportationRent carRent houseRent room
Need help?Computer repair/ maintenancePrepaid reload via online
Proposed IT Solution
EducationSubjects consultation- Based on customer’s demand & the tutors must possess minimum criteria to participate e.g. CGPA with 3.5 and above
Thesis proofreading-TESL students (Academy of Language Studies, UiTM)
Statistical analysis for thesis (Statistics students-Faculty of Computer & Mathematical Sciences (FCMS))
Computer repair/maintenance- FCMS students and UiTM Engineering students
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Main target pool of skill sets
Advertisers
Broad reachPeople can be reached at any timeWider target market segmentation
Users
Hassle-free experienceJust a click of a button away from you
ConvenienceEnable students to search for the information 24/7, from almost any location
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Value Proposition
Cost Per Click
It is a form of Internet advertising where the advertisers pay the hosts only if their ad is clicked.
Subscription feeMonthly fees charged to the registered advertisers at RM10 per month.
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Revenue Model
Manual advertisement from brochure, leaflets and verbal advertisements.
Manual advertisement from brochure, leaflets and verbal advertisements.
Manual Advertisement
The original methods of wall post at bus stops, taxi
stands, notice boards, and 7 Eleven.
The original methods of wall post at bus stops, taxi
stands, notice boards, and 7 Eleven.
Wall Advertising
Post-It on the wall
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Competitive Environment
Target advertisers:
UiTM main campus
students & other
advertisers who stay
nearby Shah Alam
Current target users: UiTM main campus students in Shah Alam
Futu
re ta
rget
use
rs:
Othe
r stu
dent
s who
stay
in S
hah
Alam
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Market Opportunity
Competitive Advantages
Competitive Advantage
Easy & user friendly to post to the web
Fast & Immediate feedback
Focus on green technology
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Create brand awareness
through UiTM
Student Portal
Create brand awareness
through UiTM
Student Portal
To advertise
in the Google
AdWords
To advertise
in the Google
AdWords
To leverage on the social
networks
To leverage on the social
networks13
Marketing Strategy
IT personnel -web developer &
maintenance
Marketing Personnel
Post It On the Wall
Organizational Development / Management Team
-5 years experience in Telecommunications.
-MBA (UiTM), major in Marketing- BBA (International Business, UiTM)
-5 years experience in Banking.
- MBA (UiTM), major in Finance- BSc. (Data Communication & Networking)
Future plans 14