norrep brand manual
TRANSCRIPT
BRAND MANUAL 2015
MAKING ACTIVE MANAGEMENT COUNT
visit www.norrep.com
INTRODUCTION
The Norrep Investments brand manual is designed as an easy-to-follow guide which communicates the brand identity. The various elements of the corporate identity are illustrated, and their specific usage is described for a wide range of applications.
The effectiveness and success of the corporate identity, depends entirely on a consistent application of the brand elements.
The guide also contains information on the correct use of colour and typography. It is important not to deviate from these guidelines to ensure that the brand continues to convey its message effectively to its audience.
IDENTITY
• Mission • Vision • Values
GUIDELINES
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APPLICATIONSStationeryPackaging
DISCLAIMERThe MarkVariationsImproper UseColour Typography
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MISSIONTo be an invaluable partner to our clients’ financial well-being, exceeding expectations in performance, service and quality of products.
VISIONTo be a leading global investment manager, providing unrivalled investment solutions, delivering exceptional long-term performance and being a trusted partner to our clients.
VALUES
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• INTEGRITY• PERFORMANCE-FOCUSED
• DEDICATED • INNOVATIVE
• COLLABORATIVE
• MISSION • VISION • VALUES
IDE
NT
ITY
INTEGRITY
PERFORMANCE-FOCUSED
INNOVATIVE
DEDICATED
COLLABORATIVE
GU
IDE
LIN
ESSymbol
Brandmark
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• THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Clear SpaceTo maximize the brand’s visual presence
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ES Original
Full ColourGradient Colour
Greyscale Reversed
To be used for web and gloss print material
Full ColourTo be used for textiles and on matte paper
GreyscaleTo be used when print is black and white
ReversedTo be used when background is black
• THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Capital Management Ltd.
Regulatory Document Use
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IDE
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ES
Energy Class
Fund Logos
Entrepreneurs Class
Global Class
Global Income Growth Class
High Yield Class
II Class
Income Growth Class
Market Neutral Income Fund
Premium Growth Class
Resources
Short Term Income Fund
Strategic Income
Tactical Opportunities Class
US Dividend Plus Class
All Cap Quant Class
• THE MARK • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
GU
IDE
LIN
ES
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• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Canadian Small Cap Canadian Quant Canadian Resource
Nebulae Logos
Norrep Short Duration FTLP Regulatory/ Document/ Corporate Use
Capital Management Ltd.Short Duration FLOW-THROUGH LIMITED PARTNERSHIPS
The spacing and positioning of the logoand its key elements have been created to maintain consistency throughout the identity.
It is essential that thebrand mark is neveraltered or redrawn in any way. 11
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• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
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ES
• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
Primary
Highlight
Charts
Pantone 7687CRGB 36, 64, 142HEX # 24408e
Pantone 361CRGB 63, 174, 42HEX # 42ad48
Pantone 1665CRGB 226, 67, 1HEX # e04726
Pantone 641C RGB 0, 101, 161HEX # 0c65a1
Pantone 267CRGB 97, 39, 158HEX # 61279e
Pantone 7409CRGB 245, 179, 36HEX # f5b324
Pantone 1945CRGB 171, 11, 61HEX # ac0b3d
Examples
PrimaryA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890!@#$%^&*()_+<>?:”;’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890!@#$%^&*()_+<>?:”;’
MONTSERRATRegular Bold
Secondary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890!@#$%^&*()_+<>?:”;’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890!@#$%^&*()_+<>?:”;’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890!@#$%^&*()_+<>?:”;’ CALIBRIRegular Bold
Italic
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• THE MARK • SPACING • VARIATIONS • IMPROPER USE • COLOUR • TYPOGRAPHY
(To be used for all corporate communication documents and reporting)
BRAND APPLICATIONS
The following pages are dedicated to the norrep investments brand in use as standard applications such as stationery, packaging and signage.
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NS• STATIONERY • PACKAGING
With Compliments
Suite 1100, 606 - 4th Street SW Calgary, Alberta T2P 1T1
CALGARY Barclay Centre 1100, 606 - 4th Street SW | Calgary, Alberta T2P 1T1 | Phone 403.531.2650
TORONTO TD North Tower 4330, 77 King Street West | P.O. Box 196 | Toronto, Ontario M5K 1H6 | Phone 416.640.6718
TOLL FREE EMAIL [email protected] WEB www.norrep.comFAX 403.508.6120
MAKING ACTIVE MANAGEMENT COUNT
www.norrep.com
CALGARY Barclay Centre 1100, 606 - 4th Street SW | Calgary, Alberta T2P 1T1 | Phone 403.531.2650
TORONTO TD North Tower 4330, 77 King Street West | P.O. Box 196 | Toronto, Ontario M5K 1H6 | Phone 416.640.6718
TOLL FREE 1.877.431.1407 EMAIL [email protected] WEB www.norrep.comFAX 403.508.6120
MAKING ACTIVE MANAGEMENTCOUNT
www.norrep.com
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Mitch LockMarketing Manager
• STATIONERY • PACKAGING • SIGNAGE
WE AIM TO BRING EFFICIENCY TO INEFFICIENT MARKETS.
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DIS
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R• REGULATORY CONTENT
FOR MUTUAL FUNDS (NOC/STIF/NORREP FUND/PREMIUM PORTFOLIOS) WITH PERFORMANCE DATA
The material contained in this presentation is for information purposes only and does not constitute an advertisement or an offer to sell or a solicitation to buy any securities in any jurisdiction. Such an offer can only be made by prospectus.
MUTUAL FUND SHARES AND UNITS OF THE NORREP GROUP OF FUNDS ARE OFFERED FOR SALE BY WAY OF PROSPECTUS ONLY IN THE PROVINCES OF ONTARIO, SASKATCHEWAN, ALBERTA, BRITISH COLUMBIA, MANITOBA, AND THE ATLANTIC PROVINCES.
Every effort has been made to ensure that the information contained herein is accurate, complete and up-to-date. However, no guarantee, either express or implied, is made in that regard and the opinions and information contained herein may change without notice. The contents of this presentation are for informational purposes only and are not intended to provide financial, legal, accounting or tax advice and should not be relied upon in that regard.
Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. The indicated rates of return are the historical annual compounded total returns including changes in share or unit value and reinvestment of all dividends or distributions and do not take into account sales, redemption, distribution or optional charges or income taxes payable by any securityholder that would have reduced returns. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated. The rate of return is used only to illustrate the effects of the compound growth rate and is not intended to reflect the future values or returns in any Fund.
IMPORTANT NOTE
OUR MISSION IS TO BE AN INVALUABLE PARTNER TO OUR CLIENTS’ FINANCIAL WELL-BEING, EXCEEDING EXPECTATIONS IN PERFORMANCE, SERVICE AND QUALITY OF PRODUCTS.
MARKETING
Mitch [email protected]
DESIGN
Alexandra [email protected]
Should you have any questions regarding the brand, please contact: