north america photo printing trends · microsoft advertising insights_retail_photo printing...
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North America photo printing trendsthrough May 8th, 2020
Microsoft Advertising. Intelligent connections.
Analysis compares pre vs. post timeframes
Pre = first week of January through first week of March Post = second week of March onward
Determined by the COVID-19 US National Emergency Declaration date
Traffic sources remain steadyClicks growing YoY but growth slowing during post period
Photo printing searches up 53% year-over-year (YoY) during
post period
Searches spiking throughout post period
Searches +53%vs. 2019 post
(vs. +5% during pre)
Microsoft Advertising Internal Data
Search growth outpacing click growth, indicating unmet demand
Microsoft Advertising Internal Data
Pre PostPre Post5%
53%
Searches YoY
39%
14%
Clicks YoY
Pre Post Pre Post
Traffic sources remain steady since March
Microsoft Advertising Internal Data
Pre Post Pre Post Pre Post
Audience
PC
Mobile Tablet
Brand
Nonbrand
FocusDeviceType
Text
APAC photo printing trendsthrough May 8th, 2020
Microsoft Advertising. Intelligent connections.
Analysis compares pre vs. post timeframes
Pre = first week of January through first week of March Post = second week of March onward
Determined by the COVID-19 US National Emergency Declaration date
Audience ads now represent nearly 20% of clicks
Clicks up 151% YoY after an already fast start in 2020
Photo printing searches up 90% YoY during post period
Searches spike throughout post period
Searches +90%vs. 2019 post
(vs. +11% during pre)
Microsoft Advertising Internal Data, APAC
Click growth accelerated in mid-March
Microsoft Advertising Internal Data, APAC
Pre PostPre Post11%
90%
Searches YoY
75%
151%
Clicks YoY
Pre Post Pre Post
Audience now represents nearly 20% of all photo printing clicks
Microsoft Advertising Internal Data, APAC
Pre Post Pre Post Pre Post
Text
Audience
PC
Mob Tab
Brand
Nonbrand
FocusDeviceType
PC
Audience
Text Nonbrand
Mobile
EMEA photo printing trendsthrough May 8th, 2020
Microsoft Advertising. Intelligent connections.
Analysis compares pre vs. post timeframes
Pre = first week of January through first week of March Post = second week of March onward
Determined by the COVID-19 US National Emergency Declaration date
Traffic sources remain steadyClicks up 61% YoY after a relatively flat start to 2020
Photo printing searches up 7% YoY during post period
Search volume now above 2019 levels
Searches +7%vs. 2019 post
(vs. -38% during pre)
Microsoft Advertising Internal Data
Searches and clicks growing YoY in tandem since mid-March
Microsoft Advertising Internal Data
Pre PostPre Post-38%
7%
Searches YoY
3%
61%
Clicks YoY
Pre Post Pre Post
Traffic sources remain steady since March
Microsoft Advertising Internal Data
Pre Post Pre Post Pre Post
Text
Audience
PC
Mob Tab
Brand
Nonbrand
FocusDeviceTypeText
Audience
PC
Mobile
Nonbrand
Strategies and recommendations
Learn immediate and recovery-phase strategies, and how to approach new opportunities and optimize account health in the Digital Advertiser’s Guide to COVID-19
advertising.microsoft.com